India's Largest OTA MakeMyTrip and TrustYou Announce Strategic Partnership
June 11, 2014 6:38am
The use of TrustYou's verified Meta-Reviews™ helps travelers to select the best hotel and enables MakeMyTrip to increase conversion, user retention and reduce bounce rates.
June 11, 2014 - Dallas, USA & Munich, Germany - TrustYou, the inventor of the Meta-Reviews™ and global online reputation management leader, has partnered with MakeMyTrip, India's number one Online Travel Agency, to bring easy to digest verified reviews to its travelers. TrustYou's Meta-Reviews™ has been integrated into MakeMyTrip site and its affiliates in order to help increase bookings and significantly elevate the consumer booking experience.
"This exciting partnership with MakeMyTrip is yet another great example of how our verified review summaries and TrustScores help educate consumers to make the best possible booking decision. We are extremely proud to have MakeMyTrip as a partner in India and to accompany them on their amazing growth story," says TrustYou's CEO Benjamin Jost.
TrustYou's Meta-Reviews™ API allows partners' access to an analysis of all verified hotel reviews from across the web. For the first time, travelers can read comprehensive review summaries available in 27 languages. The verified review data encompasses among others an overall TrustScore, a drill down of what specific travelers (i.e. families, business travelers, couples etc) liked or disliked,, to ratings for specific details of the stay (i.e., 81% of reviewers found the staff to be very friendly).
"After an extensive testing period with TrustYou that was extremely positive, we are now very excited to fully implement TrustYou's verified review summary and TrustScores within our sites makemytrip.com, hoteltravel.com and easytobook.com, says Mohit Gupta, Chief Business Officer. "We expect to positively influence the overall booking experience for our users and ultimately drive more revenues".
For additional information about TrustYou and the Meta-Reviews™, please contact Margaret Ady at email@example.com.
TrustYou's products are extensively used by suppliers - hotels, accommodations, restaurants - for an array of reputation management purposes and by intermediaries - OTAs, meta-search, destination marketers - to help travelers purchase wisely. TrustYou improves travelers' search-shop-buy experiences by providing intermediaries with structured data like Meta-Reviews (easy to digest, independent summaries of all verified reviews across the web). TrustYou enables hotels and destinations to provide travelers with better services and enhanced offerings by monitoring, surveying and acting on trusted feedback of their guests. Hotels, intermediaries and destinations leverage our independent platform to enhance their relationships with customers.
TrustYou enables travelers with the most important thing: better travel experiences. And our passion to improve travel, tourism and hospitality experiences strengthens by the day. Finally, everyone can find meaning in the millions. Smarter travelers. Better experiences. TrustYou.To learn more, visit www.trustyou.com.
Contact: Margaret Ady
+49 89 548 029 25
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