IHG Plans Multiple Dual-Branded Hotel Developments for the U.S.; 4 in Pipeline Opening by 2017
June 27, 2014 9:45am
"IHG's track record remains strong. We are well-placed to grow market share with a high-quality pipeline and through continued innovative guest offerings including dual-branded properties," said Kirk Kinsell, president, the Americas, IHG. "These hotels are ideal for urban and suburban destinations alike and we are excited that one is opening right here in Atlanta."
The dual-branded model allows for operating efficiencies yet doesn't compromise the distinct offerings guests have come to know and expect from each IHG brand. While they typically share the same building structure or services such as fitness centers, pools and food & beverage facilities, some back-of-the-house operations may also be shared or separate. With a broad portfolio of brands that service diverse stay occasions – be it leisure, business, extended-stay or family travel - and spanning a variety of price points, IHG is well-placed to offer guests an exemplary experience.
"Dual-branded hotels are attractive for our owners because they are able to achieve construction cost savings, through shared facilities such as meeting space, swimming pools, fitness facilities and back-of-house areas, as well as operational savings, through shared services," said Joel Eisemann, chief development officer, the Americas, IHG. "With a dual-branded property, our owners are able to cater to many different stay occasions in the same location while generating a more profitable bottom line."
In addition to the new dual-branded Crowne Plaza hotel and Staybridge Suites hotel in Atlanta, IHG has the following dual-branded properties in the pipeline*:
With more than 700 hotels in the Americas development pipeline and over 600 of them in the United States alone, IHG is committed to innovative guest experiences across its family of brands. All IHG®-branded hotels participate in IHG's guest loyalty program, IHG® Rewards Club, which is the industry's first and largest guest loyalty program with nearly 79 million members. IHG® Rewards Club is free to join and guests can enroll at ihgrewardsclub.com, by downloading the IHG® app, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,700 hotels worldwide. All IHG® Rewards Club members will have access to free Internet globally in 2014. The scale and diversity of the IHG family of brands means that our hotels can meet our guests' needs whatever the occasion.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with nearly 79 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 688,000 guest rooms in nearly 100 countries and territories, with more than 1,100 hotels in its development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
Contact: Monica Brosman
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