IACC Survey Explores Generational Preferences of European Meeting Planners
June 3, 2014 8:36am
"In delivering this year's survey to IMEX delegates, IACC CEO, Mark Cooper noted "Meeting room design innovations throughout IACC's 350 conference centres situated in 19 countries, were creating increasingly more innovative meeting room designs to meet the expectations of Gen X and Millennial delegates. Cooper noted that the survey revealed that open space, moveable furniture and informal set up are meeting room characteristics that European meeting planners indicate as 'most important'."
The study surveyed 101 European meeting planners of various generations who plan meetings in Europe. It evaluated the effectiveness of sales/marketing tactics, the importance of key criteria in meeting location selection and why a destination/venue is often not selected as a meeting location.
"As baby boomers begin to retire and Millennials enter the workforce as meeting planners, it's important for convention bureaus and conference facilities to recognize that the way they have traditionally sold to a meeting planner is going to change because what the meeting planner considers important is fluctuating," said DCI Executive Vice President/Partner, Karyl Leigh Barnes.
A copy of the full survey "Exploring the Generational Preferences of European Meeting Planners" can be downloaded here: http://gallery.mailchimp.com/1f32f11e23e5720231229cf07/files/01fcdd8d-d075-4d6a-ba88-291e8d9edb8f.pdf
Tags: generational preferences,
The IACC Vision: "IACC is a community of passionate people and organisations delivering innovative and exceptional meeting experiences.
"Founded in 1981, the International Association of Conference Centres is a not-for-profit organisation dedicated to promoting understanding and awareness of the conference centre industry and to giving member properties the tools necessary to provide an exceptional IACC meeting experience. Active members meet a set of stringent Quality Standards and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Canada, Australia, Japan, Kenya, Denmark, Sweden, Belgium, France, Switzerland, Italy, Spain, England, Scotland, The Netherlands, Germany and the Philippines. For more information, visit the website at www.iacconline.org. "There are meetings and then there are IACC meetings."
Founded in 1989, the Asian American Hotel Owners Association (AAHOA), is the largest hotel owners association in the world, with more than 12,500 small business owner-members. AAHOA members own more than 20,000 properties amounting to more than 40% of all hotels in the United States and employ nearly 600,000 workers, accounting for over $9.4 billion in payroll annually.
Contact: James M. Mahon
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