NEW YORK, NY – August 27, 2015 – Attendee registration is now open for the newly launched HX: The Hotel Experience (formally IHMRS), November 8-10, 2015 at the Jacob K. Javits Convention Center in New York City. Taking the very best of IHMRS, supported by a multi-million dollar investment, we have set the stage for North America’s largest hotel and foodservice trade event creating more engagement opportunities for hospitality buyers and sellers.

HX offers an exciting redesigned tradeshow floor and a refreshed education strategy. Special show floor features include: HX: ONSTAGE, providing energetic conversations and demonstrations on current trends, best practices, and cutting-edge products; HX: STUDIO presenting one-on-one interviews with industry luminaries and thought leaders; and HX: CONNECT, offering attendees a place to re-fresh, re-charge and connect.

HX Event Director, Phil Robinson of Hospitality Media Group (HMG), feels that this year will be a must-see event for the industry. “The industry response to HX confirms hospitality’s hottest renovation is right on the money. By reimagining the entire show experience, we’ve given attendees more reasons to be in New York this November.”

HX registration, which includes access to all HX educational sessions, is $30 through October 12 and $50 after October 12.

Attendee registration, hotel bookings, and other relevant event information can be found on the HX website at www.thehotelexperience.us.