HVS Market Pulse: Indianapolis, IN
November 10, 2017 10:49am
By Jai B. Patel and Justin Kaminski
Indiana’s capital city, Indianapolis, is the state's largest and the third-largest city in the Midwest. The city is a primary industrial, commercial, and transportation center for the Midwest, as the most centrally located of the largest 100 cities in the United States. The city is well served by four interstates, six railroads, an international airport, and a foreign trade zone. Historically known for its concentration of major manufacturing operations and logistics, the city has evolved as a hub for advanced manufacturing, digital technology, and life science/healthcare, as well as amateur and professional sporting events, which have brought Indianapolis broader recognition. The area is most well known for hosting the Grand Prix of Indianapolis and Indianapolis 500 each spring.
Indianapolis remains one of the largest bio-medical and pharmaceutical hubs in the United States. In fact, according to a recent industry report from BioCrossroads, Indiana’s life sciences exports totaled $9.8 billion, the second highest in the U.S. For example, Eli Lilly and Company, which was founded in Indianapolis in 1876, has grown to become one of the top-ten-largest pharmaceutical companies in the world. Eli Lilly recently completed an 80,000-square-foot expansion of its insulin-manufacturing plant in Indianapolis; the $140-million investment added 100 new high-paying jobs in 2015. Most recently, company officials announced in March 2017 that the firm would invest $850 million in its U.S. operations, including $85 million for a new manufacturing facility in Indianapolis. Other notable biomedical and pharmaceutical companies in Indianapolis include Roche Diagnostics, Anthem, Apria Healthcare, Endocyte, Harlan Laboratories, ImmuneWorks, and The Medicines Company.
Additionally, Indiana has more manufacturing jobs per capita than any other state, and Central Indiana is a leader in engineering electric car and truck components. A major area employer in this industry, Rolls-Royce, opened a $42-million advanced aerospace production and repair facility in March 2015, and it is currently undergoing a five-year, $600-million renovation to its Indianapolis facilities. Indianapolis is also home to major operations of Allison Transmission, United Technologies Carrier Corporation, The Adidas Group, and Raytheon Technical Services. In August 2016, Raytheon was awarded a $92-million contract for development of the Enterprise Air Surveillance Radar (EASR), with contract options that could increase the value of the project to $723 million by completion.
Moreover, given its central U.S. location, the city serves as a major distribution and logistics hub. Further boosting its profile, Interstate 69 will be extended north from Evansville by mid-year 2018, connecting to Interstate 74/465 at State Highway 37 in South Indianapolis, and eventually opening a direct trade route stretching from Canada to Mexico. Joining major distribution operations of FedEx, Toyota Motor Corporation, PepsiCo, DHL, and Amazon.com, Walmart.com and Tempur Sealy International recently opened large new distribution facilities in Plainfield, creating over 600 new jobs since 2015. In addition, John Morrell Food Group recently opened a new $43.5-million distribution center in the Access 70 Business Park, which created over 250 additional new jobs in 2016. Lastly, UPS recently announced its intentions to build a $260-million new logistics hub in Plainfield that will create as many as 578 jobs by the end of 2023.
Indianapolis’s diverse economy, united with its growing retail and residential sectors, low cost of living, and attractive business climate, continue to boost its profile as a top choice for corporate relocation and expansion.
Indianapolis’s well-balanced economic base has allowed its economy to weather the recession better than most Midwest and secondary markets. A short downturn has been followed by years of economic growth and revitalization. Furthermore, downtown development continues to pick up momentum, led by the technology sector, with an anticipated $2.8 billion in investments planned through 2022, and 1.2 million of commercial space to be renovated or added by year-end 2018. Most notably, Salesforce.com Inc. relocated to the former 950,000-square-foot, 48-story Chase Tower (now Salesforce Tower) in 2016 to consolidate its operations in 400,000 square feet of space, creating 800 new staff positions by 2021, adding an additional 500 apprentice positions by 2020, and investing $40 million over ten years as part of its expansion. Subsequently, India-based Infosys announced in May 2017 that it would open a tech hub in OneAmerica Tower, adding 100 workers by year-end 2017 and 400 additional employees next year, with a potential of creating up to 2,000 new jobs by 2021. Moreover, Octiv, formerly known as TinderBox, also plans to expand its downtown operations, creating 224 new high-wage jobs and investing $3.2 million by 2021. Lastly, we note the state's newest tech hub, The Union 525, recently relocated into the Brougher Building in Downtown Indianapolis in February 2017; the hub, which offers space for startup and scale-up companies, was created to appeal to tech startups on the brink of serious growth.
Lastly, two new TIF districts are under consideration to spur redevelopment, which should benefit Downtown Indianapolis. On the west side of the White River along West Washington Street, the site of the 103-acre former GM plant (closed 2011) is under consideration for a $550-million mixed-use redevelopment initiative, while efforts to develop the Market East District are underway at Alabama and Market Streets.
Conventions and events held at the Indiana Convention Center produce the bulk of meeting and group demand in Indianapolis, predominantly representing the association, corporate, and SMERFE segments; however, notable meeting demand is also booked directly with hotels and coporate events, as well as sports tournaments and social events.
The Indiana Sports Corporation brings major sporting events to the area, including Olympic, NCAA, Big Ten, and professional All-Star events. During these major events, hotel rooms are in demand and sellout situations are experienced throughout the greater metropolitan area. Area hotels benefit from these sports group blocks, which constitute hundreds of guestrooms. Demand for Indiana Sports Corporation events are spread throughout the year for various sports.
Indianapolis has emerged as a premier youth and amateur sports destination, led by the opening of the $45-million Grand Park sports campus in nearby Westfield in the spring of 2014. The 400-acre sports “mega park” features 26 diamonds for baseball and softball; 31 multipurpose fields for soccer, lacrosse, football, rugby, and field hockey; 2 large indoor facilities to accommodate off-season play and training; and more than ten miles of paved trails. Moreover, the complex added an indoor soccer and basketball/volleyball facility in January 2016.
Indianapolis benefits from a variety of tourist and leisure attractions in the area. According to the Downtown Indy Partnership, tourism generates over $4.4 billion in economic impact for Central Indiana. In fact, Indianapolis attracts over 26 million visitors annually, with a typical traveler spending an average of $169 per day. Leisure demand comprises visitors to the area’s universities and colleges; interstate motorists; medical patients; and regional travelers attending local concerts, festivals, and sporting events. The peak season for tourism in this area constitutes the warmer months, from May to September. Notable local attractions include:
There are approximately 280 hotels and over 30,000 rooms in Indianapolis MSA, while Indianapolis itself offers approximately 175 hotels totaling more than 23,000 rooms.
Since 2005, the greater Indianapolis market has realized an increase of approximately 7,625 new hotel rooms, representing a 24% increase in supply, with roughly 2,500 of those rooms in the downtown area. However, between 2012 and mid-year 2017, supply increases slowed to a rate of just 5.7%, as illustrated in the corresponding table.
Furthermore, since 2012, approximately 15 hotels have closed in the metropolitan area. This loss of available room nights has contributed to the slowed supply rate growth and has assisted in mitigating the impact of the new rooms that have and will be added across the market.
According to our interviews with market participants, market-wide demand growth has generally well outpaced supply increases in recent years, leading to market-wide occupancy levels not experienced since prior to the Great Recession. Demand improvements have primarily been driven by continued strength in meeting and group demand from the expansion of the Indiana Convention Center in 2011 and the opening of Grand Park in 2014. Subsequently, average rate and RevPAR have also reportedly climbed to new peaks in recent years.
Citywide meeting and group lodging demand was buoyed with the 2011 expansion of the Indiana Convention Center (ICC), coupled with the 2010/11 opening of Marriott Place, which added 1,626 downtown guestrooms. The combination of the additional meeting space and guestrooms has allowed the ICC to accommodate much larger groups. Moreover, the center's flexible configuration and sky bridge access allows it the capability to host two significant groups simultaneously.
The timing of the last expansion somewhat insulated the market from the last recession, as the market did not realize as severe of an economic downturn as many comparable markets. The number of meetings at the newly expanded ICC continued to grow through 2013; however, attendance contracted in 2013, before climbing to a new peak in 2014. Following the state's passing of the controversial Religious Freedom Restoration Act (RFRA) in early 2015, both the number of events and attendees declined, as select events were canceled. However, according to convention officials, convention attendance and room-night bookings rebounded strongly, suggesting mitigation of RFRA’s impact
Convention Center Stats
Citywide meeting and group demand has also benefited from the opening of Grand Park in the spring of 2011, which has injected an estimated 40,000 additional room nights each year through year-round sporting events at the youth, high school, and collegiate levels. Although Grand Park produces a majority of its demand in the spring and summer months, the addition of its indoor soccer and basketball/volleyball facility in January 2016 has helped supplement demand in seasonally slow winter months.
Indiana Convention Center’s increased group capacity and Grand Park’s abundant success have renewed hotel-development interest across the market, especially in the downtown and northern submarkets of Indianapolis, as illustrated in the table below. As of October 2017, 10 new hotels, representing approximately 1,750 additional rooms, were under construction in the Indianapolis MSA. However, many other hotel projects were in the early development stages, and as such, were not listed.
Favorable supply and demand dynamics have kept Indianapolis’s hotel industry roaring in recent years. However, many new hotels are scheduled to open in 2017, including nine additional hotels by year-end, representing over 1,000 rooms. The supply changes will make the hotel environment more competitive, though the exact impact on average rates and overall occupancy remains to be determined. Through 2016, hoteliers continued to achieve rates unprecedented for this market, as hotel operators and entities, such as Visit Indy and the Indiana Sports Corporation, successfully raised the city’s competitiveness to regional and national peer markets.
HVS anticipates continued average rate growth in 2017 and 2018; however, occupancy rates are expected to soften as new supply comes online. Moreover, given the anticipated reopening of the newly expanded Kentucky International Convention Center in Louisville mid-year 2018, which competes with Indianapolis for conventions, as well as the near-term openings of several new convention center hotels in competitive convention destinations, we expect meeting and group demand associated with the ICC to be somewhat subdued in the coming years. Market upside is anticipated given the pent-up demand for high-level sports events and a reported lack of metro-area hotel rooms during peak periods, in conjunction with Indianapolis’s strong reputation as a sports hub, which should bolster leisure travel in the area over the long term. Additionally, company expansions and relocations, particularly in the technology sector, are expected to continue to fuel strong commercial demand growth in the near term. Taken together, these dynamics support a generally positive outlook for the Indianapolis hotel market over the next several years.
Tags: justin kaminski,
jai b. patel,
hvs market pulse
Jai Patel is a Vice President based in Nashville, Tennessee. Jai earned his bachelor’s degree from The University of Tennessee and has gained hospitality management and operations experience with family-operated hotels in Illinois and Tennessee. Jai travels and works in the Midwest and South regions of the United States. Contact Jai at (615) 473-2447 or firstname.lastname@example.org.
Justin Kaminski, a Senior Project Manager with HVS Chicago, has managed food & beverage operations and revenues for full-service resorts, Downtown Chicago hotels, and at McDonald’s famous Hamburger University. Prior to joining HVS, Justin worked for Kimpton Hotels as an Area Revenue Analyst, examining new opportunities for revenue generation and effective yield management for four of the company’s luxury hotels in Chicago. Justin earned a BS in Hospitality and Tourism Management from Purdue University. For more information, contact Justin at email@example.com or (312) 256-1057.
HVS Market Pulse: Charlotte, NC
HVS Market Pulse: Minneapolis - St. Paul, MN
HVS Market Pulse: Atlanta, GA
HVS Market Pulse: San Francisco, CA
HVS Market Pulse: Perspectives on the New York City Lodging Market
An HVS Guide to Hotel Revenue Management
Please login or register to post a comment.