HSMAI's ROCET Delivers Revenue Optimization Education to Hotel Revenue Managers
March 30, 2017 12:48pm
Fast-paced, one-day program delivers market specific tactical, strategic and leadership insights for hotel revenue managers in San Diego, Orange County, CA, and Honolulu in April.
(McLean, VA, March 30, 2017) The Hospitality Sales & Marketing Association International (HSMAI), is pleased to announce that HSMAI’s ROCET, Revenue Optimization Continuing Education & Training, will take place in three cities in April. HSMAI, producer of the annual industry-leading Revenue Optimization Conference (ROC), offers ROCET as a fast-paced, one-day program designed to deliver tactical, strategic and leadership insights for hotel revenue managers in cities across the country. HSMAI’s April ROCET events include:
“The one-day program provides in-depth education on trends in the market, analyzing forecast accuracy, digital marketing, analysis of total profit contributions, data visualization, predictive analytics and advances in total revenue management. HSMAI ROCET has been developed for hotel revenue managers, as well as the full hotel executive team, to help develop a collaborative total hotel revenue strategy,” said Fran Brasseux, CHSE, CHBA, Executive Vice President, HSMAI. “We have delivered 18 successful ROCET city programs since fall 2016, with a net promoter score of 97%, so we are confident our April attendees will be have pages of take-aways to help grow their business revenue.”
HSMAI’s ROCET events in April feature industry experts and thought leaders Bonnie Buckhiester, ISHC, President & CEO, Buckhiester Management, and member of HSMAI's Revenue Management Advisory Board; Veronica Andrews, CRME, Director, Digital Data Solutions – STR; Loren Gray, CHDM, Founder, Hospitality Digital Marketing; and Victoria Edwards, President & CEO, ProfitCloud.
Registration is now open for HSMAI ROCET programs at http://www.hsmai.org/rocet. Series partners are Booking.com, Expedia Inc., IDeaS, Rainmaker, and content partner STR.
hospitality sales & marketing association international,
revenue optimization continuing education & training
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
HFTP and HSMAI Region Europe to Co-locate European Conferences in April 2018
HSMAI Introduces Organizational Memberships
HSMAI UAE Celebrates “Most Extraordinary Minds” in Hospitality in the Middle East
Dr. Peter Ricci Scholarship Celebrates Its 5th Year; HSMAI South Florida Chapter Honors Two Graduate Students with the Award
HSMAI Celebrates 90th Anniversary, Honors Leaders
HSMAI Celebrates Adreana Bailey and Jane Pearsall as Hotel Sales Professionals of the Year
Demystifying the Digital Marketplace: Managing the Cost of Sales
HSMAI Accepting Nominations for Top 25 Minds and Lifetime Achievement Awards
Travel Marketing Super Heroes Wanted: Entries Welcome for 2017 HSMAI Adrian Awards
HSMAI Foundation Emphasizing Innovative Knowledge Exchange in 2017
HSMAI Opens Nominations for Inaugural Hotel Sales Professional of the Year Awards
HSMAI Las Vegas Chapter Welcomes Alison Francis-Smith as Managing Director
RLHC Names Calvin Anderson Senior Vice President and Chief of Revenue Optimization
HSMAI Announces 2017 Revenue Management Professionals of the Year and Vanguard Lifetime Achievement Honoree
Lodging Interactive’s CEO to Speak About Hotel Reputation Management on HSMAI NYC Luncheon Panel
HSMAI’s Revenue Optimization Conference (ROC) Convenes Hotel Revenue Management Executives in Toronto
Travel Tripper Honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards
HSMAI Honors Innovation at its 60th Annual Adrian Awards
HSMAI Announces Americas Board of Directors and Executive Committee for 2017
Please login or register to post a comment.