How Hotels Can Stay Competitive in 2016
January 20, 2016 10:23am
Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes to the valuable real estate of a mobile screen, travelers need their hotel research to be relevant and lightening fast, take as few clicks as possible, and be more visual than ever. And a hotel’s job this year is to ensure that across all platforms—especially the search engines, where a majority of travelers start their travel planning—they are contributing to making the experience better. Those that do will outpace their competitors.
TrustYou Stars is an important tool in the hotel storehouse for 2016 when it comes to creating a competitive edge. It empowers hotels to enhance their review content and drive more reviews directly to Google, giving travelers the extra details that they need to feel confident in their travel booking decisions. The reviews are also included in the hotel’s Meta-Review, a detailed summary of all verified reviews across all sources across the web.
The way it works is that hotels use TrustYou Stars to distribute post-stay guest satisfaction surveys. Hotels may opt to push these survey reviews directly into Google. The Google reviews submitted via TrustYou Stars appear on Google and are also rolled into TrustYou’s Meta-Review summaries, which are displayed on hundreds of sites worldwide, including Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS and more.
Content drives success and a greater volume of unique and quality content also instills greater confidence in travelers. With TrustYou Stars, hotels may expect to see dramatic Google review volume increases right away. Meininger Hotels saw 200% more Google reviews than in all of 2014 after just a few months using TrustYou Stars.
In addition to a greater volume of Google reviews, most hotels using TrustYou Stars also find their TrustScore (TrustYou’s overall review score) increase. Ayres Hotels has seen a 4% increase in its TrustScore alongside a 3000% increase in the volume of their Google reviews, while B&B HOTELS saw a 2.5% increase in its TrustScore in just two months.
B&B HOTELS attributes its increased conversion rates to these improved scores. Anna-Karin Daute, eCommerce Consultant at B&B HOTELS, says, “Using TrustYou Stars, we have seen a 740% increase in Google reviews, which has helped our properties to grow their presence on Google and significantly increase click through rates.”
TrustYou Stars plays well with other important tools, too. Review data from TrustYou Stars can easily be included in a hotel’s Rich Snippets, which allow hotels to promote their review content to encourage travelers to book. And, TrustYou Stars reviews can be incorporated onto a hotel’s own site alongside its booking engine for a better user experience and to encourage guests to book direct.
As OTA’s continue to consolidate, and it becomes increasingly difficult for hotels to gain search engine exposure, hotels must implement an arsenal of strategies to increase online presence and drive bookings. Google, as it continues to enhance its hotel search offerings, is an increasingly important platform for hotels. Now, with the ability to generate more travel reviews on Google, hotels can add TrustYou Stars to their strategy storehouse.
Want to give it a try? TrustYou is giving 500 hotels an exclusive trial of Stars for a limited time. Register now to be among this select group that are building a greater quantity—and quality—of travel reviews. For more details about the product, visit http://www.trustyou.com/products/trustyou-stars.
TrustYou is on a mission to improve the travel experience, from finding the right hotel to having the perfect stay, and we work with hotels, destinations and travel websites to make that happen. TrustYou analyzes hundreds of millions of travel reviews scattered across a vast, fragmented market and transforms this content into actionable insights and visualizations that enable travelers to improve their trip planning and industry players to improve their offerings. Our products include:
TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.
TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation.
TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites.
TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone.
For more information about TrustYou, visit www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor.
Contact: Margaret Ady
+49 89 552 735 115
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