How Hotel Technology Providers Can Increase Referrals from Social Media
December 16, 2015 9:09am
#1 Action: Immediately Post Press Releases to Your Website for Instant Linking
Bentonville, AR – December 16, 2015 – Softscribe Inc., an award winning technology public relations firm based in Bentonville, AR, shares 3-steps hotel technology providers can take to increase sales and qualified referrals from social media channels.
“The digital nature of marketing today means small changes deliver big results for our best-in-class technology clients,” said Julie Keyser-Squires, CEO of Softscribe Inc. “Fine-tuning the technical aspects and marketing processes behind a company’s social media presence is essential. To increase sales, tech companies must create benefit-oriented content, manage it, and engage on social media. Here are my top 3 suggestions.”
(1) When you distribute a news story, first post it on your company’s website. Do this immediately for linking purposes. This drives referrals back to your website, not back to distribution channel websites.
(2) Post the original, complete URL (from your website) on Facebook and LinkedIn.
(3) For Twitter, use the URL shortener www.tinyURL.com.
Squires also cited 3 marketing tactics that increase sales and social media referrals for Softscribe Inc.’s technology clients:
(A) For Facebook, give it a more personal feel. Example: If your team does an install, have the team take a photo of the property. Tag the property “Thank you for having us.” Also, check your Facebook settings so people can tag you.
(B) Put social media buttons on your email signature and a reminder on your company’s on-hold-phone messaging: “Connect with us on Facebook Twitter LinkedIn.”
(C) Congratulate customers for awards they win. Tag them on social media.
“The micro + visual trend is a powerful marketing force in social media,” Squires said. “Create a holiday image visual and a maximum 140-character message to export your technology company’s culture, brand promise and holiday well wishes.”
Softscribe Inc. suggests technology companies give their
Facebook presence a personal feel, with a holiday visual image.
(Photo by Sher Falls, dragonflydreams88)
Would you like more information on how to boost engagement and sales to the global hospitality market for your company’s technology solutions? Please give us a shout now at email@example.com or 404.256.5512.
Tags: softscribe inc.,
technology public relations,
top pr firm,
social media referrals
Softscribe Inc. is an award-winning technology PR firm that specializes in B2B public relations, branding and market consulting. We achieve significant business growth for tech companies that offer enterprise solutions to multiple markets. These industries include hospitality, casino gaming, multifamily and more. We generate the right messages for client audiences 100% of the time. This is essential to close sales. Softscribe Inc.’s stellar team surpasses your expectations with an average 18 years industry experience in branding, marketing and technology PR. We are proud of our best-in-class clients and are ready to help you, too. Please give us a shout now, or visit www.softscribeinc.com.
Contact: Julie Keyser-Squires, APR, CEO
Why Travel & Hospitality Brands Can’t Ignore the Power of LinkedIn Pulse for B2B Marketing
Softscribe Inc. Names Top 10 Quotes from Industry Leaders at Hotel Data Conference 2017
Softscribe Inc. Identifies Hoteliers' 5 Top Operational Challenges
Going to HITEC 2017? 6 Travel Tips from a Toronto-Area Executive
Top 3 B2B Marketing Tools in 2017
What's New in B2B Marketing?
How to Prepare for Sales Success during Hospitality's Golden Age
Venza Engages Puzzle Partner to Increase Brand Awareness and Solidify Thought Leadership Presence
Three Ways to Shorten Your B2B Company’s Sales Cycle
The Importance of Brand Awareness for a B2B Company
Seven Tips to Improve your B2B Marketing – Part Three
Seven Tips to Improve your B2B Marketing – Part Two
Seven Tips to Improve your B2B Marketing – Part One
Mobile, Brands, Hotel Tech Insights!
Softscribe Inc. Signs Revcaster
What Makes Offline, Online Marketing Effective? You.
What Tech Stories Do Hotel Operators Read?
jlnpr Launches Affordable PR Package for (Travel) Businesses on a Budget
Softscribe® Inc. Signs Joint Venture with WC+G Ad Logic
Please login or register to post a comment.