By Shea Bennett

September, 2013

If you work in the business of hospitality, here are a few key statistics that will open your eyes – both with the thought of opportunity and, in some cases, unbridled terror.

By 2015, it is estimated that nine in ten consumers will own a mobile phone. As it stands now, roughly a third of travellers have found flight information and hotel deals using mobile apps, and customers worldwide are increasingly using social media channels such as Twitter and Facebook to find out more about their travel plans and chat about their experiences. Indeed, 92 percent of global consumers trust the opinion of family and friends more than other forms of advertising.

Which is all brilliant news if your hospitality business is excelling at their jobs. Slightly less welcoming if negative word of mouth is something that keeps you awake at night.

This infographic from Best Hospital Degrees looks at why modern hospitality and first-class social media make such excellent bedfellows.

Click here to view the original news article.

Related News

2016 Checklist to Maximize Engagement and Revenues from Social Media

Do 5-star Hotels get More Facebook Engagement than 3-star?

Only Two Types of Resort and Hotel Social Engagement are Growing

Which Hotel Type is Growing Fastest/Slowest on Facebook?

Hashtagging Your Way to Social Media Relevance

Get on Social Media & Don't Make These 4 Mistakes

How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?

Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?

3 Updates to Facebook that Make It A More Effective Channel for Hotels

5 Ways to Use LinkedIn to Drive Group Revenues

Create A "Selfie Station" At Your Hotel

Historic Lenox Hotel Selects Groupize Solutions To Offer Planners Direct Group Bookings

Hotel General Managers Get Help Responding to Online Reviews

Globally, Which Region Leads with the Best Hotel Reviews?

Social Media and Email Marketing Integration

nSight Releases 2013 Holiday Season Global Travel Trends Infographic

Top 5 Trends in Hotel Technology: Infographic

Nine Best Practices for Hotels on Twitter

Curious About Londoners Travel Search & Booking Behaviors? Here's an Infographic

Pricing in a Social World by Kelly A McGuire, PhD and Breffni M Noone, PhD Lands Hospitality Maverick to Lead European Sales Ramps Up in Europe - Exhibiting at World Travel Market in London; New Hire in Madrid

Guests Introduce Jupiter Beach Resort to Over 30,000 Friends & Family in First 90 Days with and Genares Announce Seamless Integration to Turn Guests into Huge, Trusted Marketing Force

Essential Mobile and Social Stats for Travel Industry Movers and Shakers - an Infographic

Why Delivering a Great User Experience is Essential

Nickelodeon Suites Resort Reaches 90K Potential New Guests and 3K Unique Visitors in 30 Days

Hotel V Forges New Social Connections in First Month with

Caribe Royale Orlando Reaches Over 13,000 Social Connections in First Month with

Handheld Hospitality Announces “At Your Service”™ a Mobile Device App for Hotels & Guests at HITEC

All News »

Please login or register to post a comment.