How Are Hospitality Businesses Using Social Media? [INFOGRAPHIC]
September 6, 2013 8:09pm
By Shea Bennett
If you work in the business of hospitality, here are a few key statistics that will open your eyes – both with the thought of opportunity and, in some cases, unbridled terror.
By 2015, it is estimated that nine in ten consumers will own a mobile phone. As it stands now, roughly a third of travellers have found flight information and hotel deals using mobile apps, and customers worldwide are increasingly using social media channels such as Twitter and Facebook to find out more about their travel plans and chat about their experiences. Indeed, 92 percent of global consumers trust the opinion of family and friends more than other forms of advertising.
Which is all brilliant news if your hospitality business is excelling at their jobs. Slightly less welcoming if negative word of mouth is something that keeps you awake at night.
This infographic from Best Hospital Degrees looks at why modern hospitality and first-class social media make such excellent bedfellows.
Click here to view the original news article.
Tags: social media,
Only Two Types of Resort and Hotel Social Engagement are Growing
Which Hotel Type is Growing Fastest/Slowest on Facebook?
Hashtagging Your Way to Social Media Relevance
Get on Social Media & Don't Make These 4 Mistakes
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?
3 Updates to Facebook that Make It A More Effective Channel for Hotels
5 Ways to Use LinkedIn to Drive Group Revenues
Create A "Selfie Station" At Your Hotel
Historic Lenox Hotel Selects Groupize Solutions To Offer Planners Direct Group Bookings
Hotel General Managers Get Help Responding to Online Reviews
Globally, Which Region Leads with the Best Hotel Reviews?
Social Media and Email Marketing Integration
nSight Releases 2013 Holiday Season Global Travel Trends Infographic
Top 5 Trends in Hotel Technology: Infographic
Nine Best Practices for Hotels on Twitter
Curious About Londoners Travel Search & Booking Behaviors? Here's an Infographic
Pricing in a Social World by Kelly A McGuire, PhD and Breffni M Noone, PhD
Flip.to Lands Hospitality Maverick to Lead European Sales
Flip.to Ramps Up in Europe - Exhibiting at World Travel Market in London; New Hire in Madrid
Guests Introduce Jupiter Beach Resort to Over 30,000 Friends & Family in First 90 Days with Flip.to
Flip.to and Genares Announce Seamless Integration to Turn Guests into Huge, Trusted Marketing Force
Essential Mobile and Social Stats for Travel Industry Movers and Shakers - an Infographic
Why Delivering a Great User Experience is Essential
Nickelodeon Suites Resort Reaches 90K Potential New Guests and 3K Unique Visitors in 30 Days
Hotel V Forges New Social Connections in First Month with Flip.to
Caribe Royale Orlando Reaches Over 13,000 Social Connections in First Month with Flip.to
Handheld Hospitality Announces “At Your Service”™ a Mobile Device App for Hotels & Guests at HITEC
Flip.to Brand Advocate Platform Drives Visitors and Direct Bookings to Cove Haven Resorts
Milestone Internet Marketing Announces User Conference
Please login or register to post a comment.