How Are Hospitality Businesses Using Social Media? [INFOGRAPHIC]
September 6, 2013 8:09pm
By Shea Bennett
By 2015, it is estimated that nine in ten consumers will own a mobile phone. As it stands now, roughly a third of travellers have found flight information and hotel deals using mobile apps, and customers worldwide are increasingly using social media channels such as Twitter and Facebook to find out more about their travel plans and chat about their experiences. Indeed, 92 percent of global consumers trust the opinion of family and friends more than other forms of advertising.
Which is all brilliant news if your hospitality business is excelling at their jobs. Slightly less welcoming if negative word of mouth is something that keeps you awake at night.
This infographic from Best Hospital Degrees looks at why modern hospitality and first-class social media make such excellent bedfellows.
Tags: social media,
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days
2016 Checklist to Maximize Engagement and Revenues from Social Media
Do 5-star Hotels get More Facebook Engagement than 3-star?
Only Two Types of Resort and Hotel Social Engagement are Growing
Which Hotel Type is Growing Fastest/Slowest on Facebook?
Hashtagging Your Way to Social Media Relevance
Get on Social Media & Don't Make These 4 Mistakes
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?
3 Updates to Facebook that Make It A More Effective Channel for Hotels
5 Ways to Use LinkedIn to Drive Group Revenues
Create A "Selfie Station" At Your Hotel
Historic Lenox Hotel Selects Groupize Solutions To Offer Planners Direct Group Bookings
Hotel General Managers Get Help Responding to Online Reviews
Globally, Which Region Leads with the Best Hotel Reviews?
Social Media and Email Marketing Integration
nSight Releases 2013 Holiday Season Global Travel Trends Infographic
Top 5 Trends in Hotel Technology: Infographic
Nine Best Practices for Hotels on Twitter
Please login or register to post a comment.