Hotel Pricing and Parity Analysis for the week of June 13, 2013 in APAC Region
June 12, 2013 12:10pm
2013 - RateGain, The Leading hospitality technology company, released this week's Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, which enables revenue professionals on cheapest rate visibility, tracking hotel rate parity along with median rate for three (3) months of three, four and five star hotel category across some of the major cities in APAC region.
Data range spans across June to August 2013, starting from the first week of June (all rates in US dollars and for two adults on one-night stay).
In price trends report, The report covers the period from June to August. Lowest rate trends over the three months show minimal variations in the 3-star category except for Perth and Gold Coast which are slightly higher in August. In the 4 and 5-star categories minimum rates increase in Melbourne and Wellington in July and August and there is a marginal increase in minimum rates for 4-star hotels in Sydney. As might be expected, the highest median rates are seen in Brisbane, Perth and Sydney and there are only minor variations across the period of the report. The widest range of rates (shown by the difference between minimum and median numbers) is seen in Sydney, Wellington and most notably Perth where rates range from a minimum of $95 to a median value of $233 for 4-star hotels.
Price trends for 3 star hotels - APAC (June - Aug 13) Click here to view the full report
In Parity trend report, There is wide variability in the level of rate parity between hotel websites and OTAs for the period of the report. In Mumbai, more than 40% of 4-star and 5-star hotels are maintaining parity but in the 3-star category the number drops to 9%. More than 25% of 4-star hotels measured in Bali, Beijing, Hong Kong, New Delhi and Shanghai are also in parity. Mumbai and Delhi also show a significant proportion of hotels with rates cheaper on their brand website and Penang also reflects this in the 5-star market. In the majority of other locations the largest proportion of the cheapest rates was to be found on the OTA sites: 5-star hotel rates sampled in Singapore were almost entirely found to be lower on the OTAs and in most other locations the proportion is greater than 60%. When rates are consistently lower on OTAs this tends to reinforce consumer behaviour in the direction of finding the cheapest rate; hotels may choose to change the balance and take more control by identifying overall distribution costs and by finding ways to differentiate the products they offer through their websites.
Rate parity for 3 star hotels - APAC (June - Aug 13) Click here to view the full report
NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.
NB2: The above data is indicative in nature and RateGain can't be held liable for its accuracy or usefulness for any purpose.
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