Hospitality marketing is in a state of flux in 2018. The continued growth of online platforms, increasing ubiquity of mobile devices, and shifts in U.S. demographics are fundamentally changing how accommodations are found, researched, and booked.

What does this mean for brands? How should you be reshaping your marketing strategy? Which digital tactics and channels are worth watching closely this year?

To find out, we went through a host of recent research and analyst reports. To see what emerged, take a look at the overview below, as well as MDG’s new infographic, Hospitality Marketing in 2018: 5 Digital Trends to Watch.