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World’s largest hospitality technology exposition and conference adds Frits van Paasschen and Nancy Rademaker to education program

Hospitality Financial and Technology Professionals (HFTP®), producer of the Hospitality Industry Technology Exposition and Conference (HITEC®), is pleased to announce that Frits van Paasschen and Nancy Rademaker will serve as keynote speakers for HITEC Amsterdam 2018. Rademaker will present the opening keynote on 12 April from 09:00 to 10:30 about "Extreme Customer Centricity in a Networked World." Van Paasschen will present the closing keynote on 13 April from 13:30 to 15:00 about "Improving Your Odds of Success in a Time of Accelerating Change and Disruption."

A former fortune 500 CEO with over 30 years of experience, van Paasschen spent more than a decade serving as CEO at Starwood Hotels and Resorts Worldwide and The Coors Brewing Company. He has held several management positions including president of Europe, Middle East and Africa at Nike, and in the financial division at Disney. Seasoned global executive and author of The Disruptors' Feast, an Amazon best-seller, van Paasschen has a deep understanding of trends that are reshaping the global economy. Originally from Europe, van Paasschen holds dual United States and Dutch citizenship, speaks five languages, and has visited 115 countries.

With over 20 years of technology experience, Rademaker has worked for different IT companies including Microsoft in the Netherlands and Europe. She is enthusiastic about customer-centric strategies, and likes to focus on how technology influences people's behavior. Rademaker joined Nexxworks in 2016 where she inspires companies how to act upon The Day After Tomorrow. She is an expert on extreme customer centricity, and educates people about new business models and technology to help their businesses lead in this age of disruption.

"HFTP is proud to host two keynote heavyweights at HITEC Amsterdam this April," said HFTP CEO Frank Wolfe. "Both speakers have European roots and international expertise in hospitality and technology, and are guaranteed to inspire audiences with new ideas and concepts that will help evolve the future of our industry."

HFTP will produce three HITEC events in 2018. HITEC Amsterdam will take place from 11-13 April at the RAI Convention Centre in Amsterdam, The Netherlands. The largest HITEC Houston will take place from 18-21 June at the George R. Brown Convention Center in Houston, Texas USA. HITEC Dubai will take place from 5-6 December. For more information about HITEC and HFTP's other international activities, contact the HFTP Meetings & Special Events Department at or visit and


Hospitality Industry Technology Exposition & Conference (HITEC®) is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career. Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This was the first time the global association's largest HITEC event – featuring thousands of hospitality professionals from around the world –took place outside of the United States. For more information about HITEC, visit

Follow HITEC on social media: Facebook (@HITECconference); LinkedIn; Twitter (@HFTP); Instagram (@HFTP_HITEC). Stay tuned to HFTP's industry-specific, informational news sites: HFTP News, HITEC Bytes, HFTP Club Bytes and HFTP Finance Bytes. HITEC event photos are available on Flickr, and HFTP event videos are available on YouTube.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in Hong Kong, United Kingdom, The Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. The association also owns the world's only hospitality-specific search engine:®. For more information about HFTP, visit the latest news, visit the HFTP News page at and the HFTP Connect blog at

Follow HFTP on social media: Facebook(@HFTPGlobal); LinkedIn; Twitter (@HFTP); Instagram (@HFTP_HITEC). Stay tuned to HFTP's industry-specific, informational news sites: HFTP News, HITEC Bytes, HFTP Club Bytes and HFTP Finance Bytes. HFTP event photos are available on Flickr, and HFTP event videos are available on YouTube.

Contact: Jessica Blankenship

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