HeBS Digital's Meta Search Marketing Platform Wins Interactive Media Award
September 4, 2013 7:47pm
New York, NY (September 4, 2013) – HeBS Digital, the hospitality industry’s leading full-service digital technology and marketing firm, today announced that it has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ for its meta search marketing technology platform, the HeBS Digital MetaSearch Gateway.
Judging consisted of an extensive range of criteria, including technology innovation, design, usability, standards compliance and content. In order to win this award level, the technology had to meet strict guidelines in each area.
HeBS Digital’s proprietary MetaSearch Gateway is a marketing enablement technology, allowing any hotel, resort or casino to participate in the new meta search and cost-per-click (CPC) programs such as Google Hotel Finder, Bing Hotel Price Ads, TripAdvisor Meta Search, Kayak.com, Trivago Meta Search, WeGo.com, etc. The technology interfaces with the meta search algorithms of these CPC programs and enables, runs, manages, tracks, and reports on any property’s meta search marketing campaigns on all of the meta search sites, creating a a one-stop shop meta search marketing platform for hoteliers.
HeBS Digital, Max Starkov, President & CEO of HeBS Digital, said, “Meta search is exploding due to robust consumer demand. The value proposition to travel consumers is undeniable: by adding real-time availability and pricing and enabling rate shopping, travel planners are now provided with everything they need to research and book their hotel stay. Hoteliers must add meta search marketing to their core marketing budgets, next to such fundamental initiatives such as SEO, SEM, online media and retargeting, email marketing, etc. Not only does meta search marketing help hoteliers compete against the OTAs and shift share from the OTAs to the direct online channel, it generates cost-effective incremental bookings at great ROAS levels. We created the technology so that hoteliers could take advantage of this growing direct online channel revenue opportunity.”
As a marketing format, meta search marketing is a complex advertising format. Real-time room availability and pricing constitute a small part of the complexity of this new “hybrid” advertising model. The most complex part is the technology needed to manage ad spend (budget) per property on a daily and monthly basis, real-time bid management, conversion and ROAS tracking, campaign monitoring and ongoing optimizations and reporting on the property level. By being part of meta search marketing on websites like Google or TripAdvisor, hoteliers are leveling the playing field with the OTAs and giving their past guests or referrals from past guests the chance to book directly with the hotel. In addition, meta search marketing generates incremental revenues and produces excellent ROAS (return-on-ad-spend). HeBS Digital’s hotel client portfolio has been enjoying robust ROAS rates of 800%-2000% on both the TripAdvisor Meta Search and Google Hotel Finder meta search programs.
Read more about the MetaSearch Gateway on the HeBS Digital website.
Tags: meta search,
HeBS Digital has pioneered many of the best practices in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer
HEBS Digital Guarantees Hoteliers a Boost in Direct Bookings with a 40% Website Conversion Rate Uplift
HEBS Digital Awarded Nine Travel Weekly Magellan Awards for its Website Design & Technology Solutions Built to Boost Customer Engagement and Direct Bookings
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning
A New Look for a Historic Chicago Hotel’s Website
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
HEBS Digital Makes Inc. 5000 List of Fastest Growing Private Companies in America
Getting into the Mind Set of Budget Planning Season for 2018
Join Us for a Webinar: “How to Increase Customer Loyalty by Fully Integrating Guest Acquisition & Engagement”
HEBS Digital Wins “Best of Show” Summit Creative Award for the LUMA Hotel Times Square Website
Escape to Egypt’s Sharm El Sheikh on The Savoy Group’s Stunning New Website
HEBS Digital Offers New Monthly Payment Options for Website Design and Technology That Allow Hoteliers to Utilize Their Approved OPEX Budget in Lieu of Capital Expenses
Your Hotel Horoscope, from the 2nd Edition of the Hotel360 Magazine
Hotel360 Technologies, the Industry’s First Fully Integrated Guest Acquisition, Engagement and Retention Platform to Debut at HITEC Toronto
HEBS Digital Wins 8 Interactive Media Awards for 2017, Including 6 Best in Class
Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy
HeBS Digital Launches Enhanced Brand Website for RLHC, Featuring Over 1,100 Properties and 14 Brands
Should Hospitality Embrace or Ignore Google AMPs?
HeBS Digital Provides Coursework for Ecole hôtelière de Lausanne’s Online Education Certificate Program in Hospitality Management
Now Available for Download: HeBStrategy Q2 2017 Hotel Marketing, Technology, and Trends Whitepaper
Please login or register to post a comment.