Total $0.00


New York, NY (September 4, 2013) – HeBS Digital, the hospitality industry’s leading full-service digital technology and marketing firm, today announced that it has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ for its meta search marketing technology platform, the HeBS Digital MetaSearch Gateway.  

Judging consisted of an extensive range of criteria, including technology innovation, design, usability, standards compliance and content. In order to win this award level, the technology had to meet strict guidelines in each area.

HeBS Digital’s proprietary MetaSearch Gateway is a marketing enablement technology, allowing any hotel, resort or casino to participate in the new meta search and cost-per-click (CPC) programs such as Google Hotel Finder, Bing Hotel Price Ads, TripAdvisor Meta Search,, Trivago Meta Search,, etc. The technology interfaces with the meta search algorithms of these CPC programs and enables, runs, manages, tracks, and reports on any property’s meta search marketing campaigns on all of the meta search sites, creating a a one-stop shop meta search marketing platform for hoteliers.

HeBS Digital, Max Starkov, President & CEO of HeBS Digital, said, “Meta search is exploding due to robust consumer demand. The value proposition to travel consumers is undeniable: by adding real-time availability and pricing and enabling rate shopping, travel planners are now provided with everything they need to research and book their hotel stay. Hoteliers must add meta search marketing to their core marketing budgets, next to such fundamental initiatives such as SEO, SEM, online media and retargeting, email marketing, etc. Not only does meta search marketing help hoteliers compete against the OTAs and shift share from the OTAs to the direct online channel, it generates cost-effective incremental bookings at great ROAS levels. We created the technology so that hoteliers could take advantage of this growing direct online channel revenue opportunity.”

As a marketing format, meta search marketing is a complex advertising format. Real-time room availability and pricing constitute a small part of the complexity of this new “hybrid” advertising model. The most complex part is the technology needed to manage ad spend (budget) per property on a daily and monthly basis, real-time bid management, conversion and ROAS tracking, campaign monitoring and ongoing optimizations and reporting on the property level. By being part of meta search marketing on websites like Google or TripAdvisor, hoteliers are leveling the playing field with the OTAs and giving their past guests or referrals from past guests the chance to book directly with the hotel. In addition, meta search marketing generates incremental revenues and produces excellent ROAS (return-on-ad-spend). HeBS Digital’s hotel client portfolio has been enjoying robust ROAS rates of 800%-2000% on both the TripAdvisor Meta Search and Google Hotel Finder meta search programs.

Read more about the MetaSearch Gateway on the HeBS Digital website.

About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (

HeBS Digital has pioneered many of the best practices in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

Contact: Mariana Mechoso Safer / 212-752-8186

Related News

From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey

Amazon's Influence on Online Travel Agencies

Mobile-First Index Is Approaching – How Can You Prepare?

Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line

From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey

From Dreaming to Booking: How to Capitalize on the Full Travel Planning Journey to Increase Direct Bookings

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition

Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings

Your Top 10 Digital Marketing New Year's Resolutions

Mariana Safer of HEBS Digital to Be Honored at HSMAI's 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality

A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance

HEBS Digital’s Sister Company, Serenata IntraWare, Voted World’s Leading Hotel CRM Technology Provider by the World Travel Awards 2017

HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition

HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold

HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative

HEBS Digital’s “Closing the Loop on the Travel Journey” Article Featured in The Hotel Yearbook 2018 – Technology

HEBS Digital Launches A New Website for Loews Hotels, Bringing their Signature Luxury Experience to Life with Stunning Design & Innovative Technology

HEBS Digital Guarantees Hoteliers a Boost in Direct Bookings with a 40% Website Conversion Rate Uplift

HEBS Digital Awarded Nine Travel Weekly Magellan Awards for its Website Design & Technology Solutions Built to Boost Customer Engagement and Direct Bookings

All News »

Please login or register to post a comment.