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New York, NY (August 24, 2015) - HeBS Digital participated in a panel hosted by the Hospitality Sales and Marketing Association International (HSMAI) on August 20, 2015, discussing industry digital marketing insights and trend forecasting into 2016. 

The "End of Summer Check-Up" discussion focused on gained insights and notable digital marketing trends that made an impact on the hospitality and hotel industry in 2015 to-date, as well as upcoming trends through Q4 and into 2016. HeBS Digital was represented on the panel by Emily Ditman, Manager of Digital Marketing. Ditman presented on year-to-date digital trends, including the impact of mobile search on hotel website marketing.

"I'm excited to have been a part of this panel of industry experts, highlighting some of the biggest trends and updates affecting hotel digital marketing strategies thus far in 2015," Ditman said. "The session reviewed the best ways to capitalize on new trends and revenue-driving opportunities from now through the end of the year, while covering key components of a hotel's 2016 digital marketing strategy."

Joining Ditman on the panel was Nicole Ferrer, Corporate Director of Sales & Marketing at Triumph Hotels, and Victoria Fabiana, Agency Development Manager at Google. Included among topics discussed and presented:

  • Overview of year-to-date digital events affecting the hospitality and hotel marketing landscape
  • Capitalizing on current digital marketing trends for revenue opportunities in Q4
  • Digital trend forecasting going into 2016 including 
  • Case study with actionable insights for hoteliers
  • Upcoming revenue-generating advertising initiatives 
  • Insights from new travel consumer path-to-purchase research  

To view the webinar, please visit the HSMAI website

About HeBS Digital

Founded in 2001, HeBS Digital is the industry's leading digital technology, full-service hotel digital marketing, website design, and direct online channel consulting firm based in New York City (www.hebsdigital.com).

HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 280 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or success@hebsdigital.com.

Contact: Sara O'Brien

sara@hebsdigital.com / 212-752-8186

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