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New York, NY – October 6, 2016 –  With occupancies flat this year and even projected to decline in 2017 due to increased supply in most major markets and competition from non-traditional suppliers (Airbnb), and hotel operation costs increasing, HeBS Digital wants to help hoteliers see revenue increases year-over year in the only way possible: by lowering distribution costs. How much is 25% of more revenue? Hoteliers that use the ‘Revenue Boost Calculator’ to find out will also receive a complimentary Book Direct Action Strategy Plan. 

HeBS Digital, the firm that helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing helps hoteliers boost direct property website revenues 25% by:

  • Overhauling the hotel’s online presence: hoteliers need a website that incorporates the right balance of excellent design, state-of-the-art CMS technology, robust merchandising capabilities and engaging visual and textual content, while providing an optimum user experience from top to bottom.
  • Implementing a 'Book Direct' strategy for the property:  the hotel technology and digital marketing firm that first introduced the need for a ‘direct booking strategy’ 15 years ago helps the hotel own its customers and drive revenues the most cost efficient way possible – through the property website. 

“The average acquisition cost for an OTA booking is between 18-25%” said Max Starkov, President & CEO of HeBS Digital. “Compare that to the average direct booking acquisition cost for a HeBS Digital client at 4.5%. The difference in terms of how an OTA booking cuts into revenues is substantial and hoteliers need to focus on lowering their distribution costs to see any revenue increases this year and in 2017. We invite hoteliers to calculate how much additional revenue HeBS Digital will drive for their property by increasing direct bookings by 25%.” 

Hoteliers that want to learn more about HeBS Digital’s guarantee to increase direct bookings by 25% and calculate how much additional revenue this will drive for their property can click here.

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (

The firm has won more than 375 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

Contact: Mariana Mechoso Safer / 212-782-3775

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