Close

Cart

Total $0.00

Checkout

Third Quarter Data Still Inconsistent, but Final Months Indicate Rate and Bookings Growth

NEW YORK – August 21, 2017 – While North American hoteliers continue to experience inconsistent booking growth during the third quarter of 2017, the fourth quarter brings long-awaited, welcomed news: healthy growth in both average daily rates (ADR) and bookings across all travel segments, according to new data from TravelClick’s August 2017 North American Hospitality Review (NAHR).

Overall, ADR is up 0.8 percent and committed occupancy* is up 4.4 percent in the fourth quarter. Additionally, the group and transient segments show particularly strong gains in bookings, up 4.5 percent and 4.4 percent respectively. Transient leisure travel is the exception, with ADR slightly down -0.5 percent; however, bookings for this segment are up an impressive 6.4 percent.

“Heading into the final months of the year, the latest data is showing a positive shift that will break the ongoing trend of inconsistent booking growth that has loomed over most of 2017,” said John Hach, TravelClick’s senior industry analyst. “As a result, North American hoteliers now have viable opportunities to capture local demand and become less reliant on raising rates to increase revenue per available room (RevPAR).”

Twelve-Month Outlook (August 2017 – July 2018)

For the next 12 months (August 2017 – July 2018), transient bookings are up 1.8 percent year-over-year, and ADR for this segment is slightly up 0.5 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up 4.1 percent, and ADR is flat at 0.0 percent. The transient business (negotiated and retail) segment is down -1.4 percent; however, ADR is up 1.4 percent. Lastly, group bookings are up 1.2 percent in committed room nights over the same time last year, and ADR is up 1.5 percent.

“The upswing in fourth quarter bookings brings a refreshing wave of much-needed optimism for hoteliers,” added Hach. “This is an opportune time to place greater emphasis on acquiring and converting new guests, especially through the higher ADR Direct and GDS channels.”

The August NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by August 1, 2017, for the period of August 2017 to July 2018.

*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity

The third quarter combines historical data (July) and forward-looking data (August – September).

About TravelClick

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on FacebookTwitter and LinkedIn.­­

Contact: Caitlin Kasunich / Christina Panta

ckasunich@kcsa.com or cpanta@kcsa.com / 212.896.1241 / 212.896.1208

Related News

North American Hoteliers End 2017 Strong with Healthy Gains Across All Travel Segments

Carlson Rezidor Hotel Group Joins TravelClick's Industry-Leading Demand360® Program

Desbravador Integrates TravelClick’s iHotelier Central Reservations System into its Property Management System

North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth

TravelClick Expands Strategic Business Intelligence Relationship with Hyatt

Mövenpick Hotels & Resorts Joins TravelClick’s Market-Leading Demand360® Program

TravelClick and InterContinental Hotel Group Announce Expanded Strategic Business Intelligence Partnership

September Outlook Provides Promising Signs for North American Hoteliers

New TravelClick Study and Data Project 2017 as a Record Year for GDS Hotel Bookings

Summer Continues with Inconsistent Rates and Bookings for North American Hoteliers

TravelClick Releases New Demand360 Platform with Customizable Alerts

TravelClick and Vacatia Integrate Systems to Serve the Resort Industry

Stable Rates with Declines in Bookings Continue as Hoteliers Close Out First Half of 2017

TravelClick Unveils Enhanced Artificial Intelligence-Powered Guest Messenger at HITEC

TravelClick to Debut Transformative New Pricing Engine at HITEC

TravelClick Awarded Three “Best in Class” Wins at 2017 Interactive Advertising Competition

Steady Rates and Inconsistent Bookings Mark Ongoing Trend for North American Hoteliers

TravelClick’s New Digital Media Campaign Portal Provides Real Time, On-Demand Insights

Rates Hold Steady in First Half of 2017 Despite Decline in Bookings

TravelClick’s Industry-Leading Demand360 Business Intelligence Solution Expands International Reach by Adding Eight Key Data-Providing Brands

All News »

Please login or register to post a comment.