Flip.to Lands Hospitality Maverick to Lead European Sales
October 31, 2013 5:12am
Orlando — October 31, 2013 — Flip.to, the brand advocate platform that helps hotels turn their guests into advocates, recently hired well-known hospitality sales executive, Alfredo Moreno de la Santa, to lead their European sales efforts.
Moreno de la Santa has extensive knowledge of the European market. In his prior role, he helped establish EZ Yield as one of the premier channel management platforms in Europe. He led the sales efforts in Southern Europe and was instrumental in expanding their customer base.
“The first time I saw Flip.to I was amazed at its simplicity. It uses the natural inclination of a hotels’ customers to be social,” said Moreno de la Santa. “Then, it takes that inclination and drives the family and friends of the guests back to the hotels website and drives bookings in a uniquely personal way. It is the first time I have seen a social product actually drive revenue.”
Consumers generally trust the opinion of their friends, relatives and colleagues far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, trusted marketing force. Each guest has well over 150 social connections on average, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.
“Alfredo brings a wealth of experience to the Flip.to global sales expansion plan”, said Kristi White, Vice President, Global Sales Strategy for Flip.to, “His knowledge of the European marketplace will help us broaden our footprint. He has helped build brands in new markets in the past and we are excited that he is going to help us as we grow our brand.”
To find out more about how Flip.to makes a significant, measurable impact on a hotel’s bottom line, please get in touch with Kristi White at email@example.com or visit www.flip.to.
Tags: social media,
social media marketing,
hotel website marketing,
Contact: Kristi White
Adrift Hotel and Spa Reaches Over Half a Million Through Captivating Guest Stories Captured with Flip.to
Anaheim Majestic Garden Hotel's Reach Eclipses 100,000 Future Travelers in Just 6 Months with Flip.to
40% of Guests Become Ambassadors for San Francisco's Newly Minted Hotel Zephyr with Flip.to
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
Tides Hotel at Folly Beach Turns Guests Into an Army of Marketers with Flip.to
More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days
Caribe Royale Captures More Than Just Pictures with its Most Successful Photo Contest to Date
2016 Checklist to Maximize Engagement and Revenues from Social Media
Flip.to Boosts Revenue and Direct Bookings for Platinum Hotel with Revenue and Marketing Strategy
Do 5-star Hotels get More Facebook Engagement than 3-star?
Be a Part of the Future of Hotel Marketing & Revenue Management with RevPAR Hacking
Only Two Types of Resort and Hotel Social Engagement are Growing
As Growth Ramps Up, Flip.to Adds Four Key Senior Players
Flip.to Drives Direct Bookings in Demanding Asia Pacific Market for Compass Hospitality
Which Hotel Type is Growing Fastest/Slowest on Facebook?
Guests Introduce Mission Point Resort to 120,000 Social Connections in 3 Months with Flip.to
Flip.to Partners with In1 Solutions to Help Hotels Win Direct Bookings and Massive ROI
Hashtagging Your Way to Social Media Relevance
Get on Social Media & Don't Make These 4 Mistakes
Flip.to Unveils the Right Approach to "Social" for Hotels
Please login or register to post a comment.