Orlando — October 31, 2013 — Flip.to, the brand advocate platform that helps hotels turn their guests into advocates, recently hired well-known hospitality sales executive, Alfredo Moreno de la Santa, to lead their European sales efforts.

Moreno de la Santa has extensive knowledge of the European market. In his prior role, he helped establish EZ Yield as one of the premier channel management platforms in Europe. He led the sales efforts in Southern Europe and was instrumental in expanding their customer base.

"The first time I saw Flip.to I was amazed at its simplicity. It uses the natural inclination of a hotels' customers to be social," said Moreno de la Santa. "Then, it takes that inclination and drives the family and friends of the guests back to the hotels website and drives bookings in a uniquely personal way. It is the first time I have seen a social product actually drive revenue."

Consumers generally trust the opinion of their friends, relatives and colleagues far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, trusted marketing force. Each guest has well over 150 social connections on average, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.

"Alfredo brings a wealth of experience to the Flip.to global sales expansion plan", said Kristi White, Vice President, Global Sales Strategy for Flip.to, "His knowledge of the European marketplace will help us broaden our footprint. He has helped build brands in new markets in the past and we are excited that he is going to help us as we grow our brand."

To find out more about how Flip.to makes a significant, measurable impact on a hotel's bottom line, please get in touch with Kristi White at kwhite@flip.to or visit www.flip.to.

About Flip.to

Flip.to is a brand advocate platform for hotels that turnstheir guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is generating substantial ROI (return on investment) for hotels around the world. Find out more at www.flip.to.

Contact: Kristi White

kwhite@flip.to / 8177043930

Related News

Guests Introduce Mission Point Resort to 120,000 Social Connections in 3 Months with Flip.to

Flip.to Partners with In1 Solutions to Help Hotels Win Direct Bookings and Massive ROI

Hashtagging Your Way to Social Media Relevance

Get on Social Media & Don't Make These 4 Mistakes

Flip.to Unveils the Right Approach to "Social" for Hotels

Flip.to and Availpro Partner to Help Hotels Earn More Guests and Grow Direct Booking Revenue

Flip.to Continues To Raise Its Game By Adding A Trifecta Of Heavy Hitters

How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?

Flip.to Turns 33% of Guests Into Trusted Advocates for Sedona Rouge Hotel & Spa

Every Booming Village Needs One and Flip.to Has A Weibel

Guest Photos Go Viral for The Shores Resort with Flip.to Photo Advocacy

Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?

SHR Announces Partnership with Flip.to, Helps Hotels Increase Marketing Reach & Generate New Guests

Flip.to Partners with PAR Springer-Miller's ATRIO® PMS

3 Updates to Facebook that Make It A More Effective Channel for Hotels

Flip.to Turns More Business Travelers Into Guests For Beverly Hills Plaza Hotel & Spa

Flip.to is "Secret Sauce" for The Oliver Hotel's Off the Charts Guest Engagement & Room Sales Boost

Flip.to & Vizergy Partner to Help Hotels Turn Guest Referrals Into a Powerful New Business Channel

Bellstar Hotels & Resorts Credits Flip.to for Stellar Summer Season

Flip.to + 2 Celebrity Guests = 56,000 Connections for Atlantic Hotel & Spa

Flip.to Introduces Photo Advocacy to Global Audience at World Travel Market in London

Flip.to Helps Florida Mall Hotel Engage Guests Like Never Before, Resulting in Huge ROI

5 Ways to Use LinkedIn to Drive Group Revenues

Flip.to Drives Off-Season Bookings With the Help Of Peak Season Guests of KeyLime Cove

Create A "Selfie Station" At Your Hotel

Flip.to Makes Guest Advocacy Incredibly Impactful, Personal and Scalable for NYLO

Flip.to Adds Three of the Travel Industry's Best People to Stay Ahead of Aggressive Growth

Limited-Service Chase Hotels Create Broad Appeal with Flip.to

Marketing Success of Paris Hotel du Collectionneur Highlights Flip.to’s Global Appeal

Flip.to Reinvents the Marketing Strategy for Strand Hotel NYC

All News »

Please login or register to post a comment.