Flip.to Brand Advocate Platform Drives Visitors and Direct Bookings to Cove Haven Resorts
June 11, 2013 4:52pm
All-Inclusive Entertainment Resorts turn to leaders in social marketing to increase website traffic and boost revenue
Orlando, FL — June 12, 2013 — Flip.to, a brand advocate platform that helps hotels leverage the marketing power of social media by encouraging guests to spread the word about upcoming stays, has been implemented at the Cove Haven Entertainment Resorts in the Pocono Mountains. The three resorts are seeing positive trends in website traffic and direct room bookings as a result of Flip.to’s technology.
The Cove Haven Entertainment Resorts are open year-round and offer a perfect retreat for a Weekend Getaway or Extended Vacation. With their All-Inclusive Packages, guests are able to enjoy a wide variety of Destination Resort Activities for one low rate. The 3 couples-only Pocono Resorts that make up Cove Haven Entertainment Resorts - Cove Haven Resort (Lakeville, PA), Paradise Stream Resort (Mount Pocono, PA) and Pocono Palace Resort (Marshalls Creek, PA) are the Pocono Mountains' leading Pocono Hotels and Romantic Destination Resorts, featuring unique accommodations and popular All-inclusive Packages. After looking at many marketing channels, the group turned to the Flip.to platform to facilitate organic brand advocacy and virally spread the word about their property through social connections.
Cove Haven implemented Flip.to in late January 2013 and has driven over 4,000 unique visitors to their website. By offering a small incentive, a box of truffles, to their guests for sharing the news of their upcoming stay at Cove Haven, the hotel has prompted an average engagement rate of 22. Since January, Flip.to has placed messaging about Cove Haven in front of more than 160,000 social connections and produced hundreds of sign-ups for ongoing marketing.
Eric Lansberry, Marketing Manager at Cove Haven, commented on his experience with Flip.to, saying, “Flip.to has helped us broaden our social reach. The platform has allowed us to reach the family and friends of our guests in a natural way. This allows us to put our marketing message in front of thousands of people that we wouldn’t be able otherwise. Even more importantly, the message directs the family and friends of our guests’ back to our website and prompts them to book directly.”
Currently, Cove Haven is using Flip.to broaden their marketing reach. However, it also helps to drive direct bookings. With the average social media user having 130 Facebook friends, 300 Twitter followers and 60 LinkedIn connections, the messaging Cove Haven’s guests communicate to their network is far more effective and cost efficient than other types of marketing and advertising.
To find out more about Flip.to, please contact Kristi White by emailing firstname.lastname@example.org or visit www.flip.to.
Tags: social media,
Contact: Kristi White
These world-famous, All-Inclusive Resorts are home to the 7-foot tall Champagne Glass Whirlpool Bath-for-Two. Together all 3 Pocono Resorts feature over 600 luxurious Suites and provide services and amenities that specialize in delivering a romantic Guest Experience, including: Nightlife, Restaurants, Horseback Riding, Golf, Snow Skiing and Water Skiing, Boating, Headline Entertainers, Comedians, Musicians, and more. To learn more about Cove Haven Entertainment Resorts visit: http://www.covepoconoresorts.com
Flip.to Sparks Huge Reach and Return for SoHo's Hotel Hugo
The Hotelier's Essentials for Big Name Competition
Adrift Hotel and Spa Reaches Over Half a Million Through Captivating Guest Stories Captured with Flip.to
Anaheim Majestic Garden Hotel's Reach Eclipses 100,000 Future Travelers in Just 6 Months with Flip.to
ALICE Adds Amsterdam Hospitality Group to its Growing Roster of NYC Clients
40% of Guests Become Ambassadors for San Francisco's Newly Minted Hotel Zephyr with Flip.to
Content, Brand and Mobile: The Destination Revolution is Now
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
Tides Hotel at Folly Beach Turns Guests Into an Army of Marketers with Flip.to
More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days
Caribe Royale Captures More Than Just Pictures with its Most Successful Photo Contest to Date
2016 Checklist to Maximize Engagement and Revenues from Social Media
Flip.to Boosts Revenue and Direct Bookings for Platinum Hotel with Revenue and Marketing Strategy
Do 5-star Hotels get More Facebook Engagement than 3-star?
New Widget from UniFocus Reveals How Much Money Service Businesses Are Leaving on the Table
Be a Part of the Future of Hotel Marketing & Revenue Management with RevPAR Hacking
Only Two Types of Resort and Hotel Social Engagement are Growing
As Growth Ramps Up, Flip.to Adds Four Key Senior Players
Flip.to Drives Direct Bookings in Demanding Asia Pacific Market for Compass Hospitality
Which Hotel Type is Growing Fastest/Slowest on Facebook?
Please login or register to post a comment.