Flip.to Brand Advocate Platform Drives Visitors and Direct Bookings to Cove Haven Resorts
June 11, 2013 4:52pm
All-Inclusive Entertainment Resorts turn to leaders in social marketing to increase website traffic and boost revenue
Orlando, FL — June 12, 2013 — Flip.to, a brand advocate platform that helps hotels leverage the marketing power of social media by encouraging guests to spread the word about upcoming stays, has been implemented at the Cove Haven Entertainment Resorts in the Pocono Mountains. The three resorts are seeing positive trends in website traffic and direct room bookings as a result of Flip.to's technology.
The Cove Haven Entertainment Resorts are open year-round and offer a perfect retreat for a Weekend Getaway or Extended Vacation. With their All-Inclusive Packages, guests are able to enjoy a wide variety of Destination Resort Activities for one low rate. The 3 couples-only Pocono Resorts that make up Cove Haven Entertainment Resorts - Cove Haven Resort (Lakeville, PA), Paradise Stream Resort (Mount Pocono, PA) and Pocono Palace Resort (Marshalls Creek, PA) are the Pocono Mountains' leading Pocono Hotels and Romantic Destination Resorts, featuring unique accommodations and popular All-inclusive Packages. After looking at many marketing channels, the group turned to the Flip.to platform to facilitate organic brand advocacy and virally spread the word about their property through social connections.
Cove Haven implemented Flip.to in late January 2013 and has driven over 4,000 unique visitors to their website. By offering a small incentive, a box of truffles, to their guests for sharing the news of their upcoming stay at Cove Haven, the hotel has prompted an average engagement rate of 22. Since January, Flip.to has placed messaging about Cove Haven in front of more than 160,000 social connections and produced hundreds of sign-ups for ongoing marketing.
Eric Lansberry, Marketing Manager at Cove Haven, commented on his experience with Flip.to, saying, "Flip.to has helped us broaden our social reach. The platform has allowed us to reach the family and friends of our guests in a natural way. This allows us to put our marketing message in front of thousands of people that we wouldn't be able otherwise. Even more importantly, the message directs the family and friends of our guests' back to our website and prompts them to book directly."
Currently, Cove Haven is using Flip.to broaden their marketing reach. However, it also helps to drive direct bookings. With the average social media user having 130 Facebook friends, 300 Twitter followers and 60 LinkedIn connections, the messaging Cove Haven's guests communicate to their network is far more effective and cost efficient than other types of marketing and advertising.
To find out more about Flip.to, please contact Kristi White by emailing firstname.lastname@example.org or visit www.flip.to.
Tags: social media,
Flip.to is a brand advocate platform for hotels that turns their guests into engagedadvocates to boost brand awareness and earn new guests. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for hotels around the world. Find out more at www.flip.to.
Contact: Kristi White
These world-famous, All-Inclusive Resorts are home to the 7-foot tall Champagne Glass Whirlpool Bath-for-Two. Together all 3 Pocono Resorts feature over 600 luxurious Suites and provide services and amenities that specialize in delivering a romantic Guest Experience, including: Nightlife, Restaurants, Horseback Riding, Golf, Snow Skiing and Water Skiing, Boating, Headline Entertainers, Comedians, Musicians, and more. To learn more about Cove Haven Entertainment Resorts visit: http://www.covepoconoresorts.com
Flip.to Partners with In1 Solutions to Help Hotels Win Direct Bookings and Massive ROI
Hashtagging Your Way to Social Media Relevance
Get on Social Media & Don't Make These 4 Mistakes
Flip.to Unveils the Right Approach to "Social" for Hotels
Rescue Your Brand from Captivity
Flip.to and Availpro Partner to Help Hotels Earn More Guests and Grow Direct Booking Revenue
Flip.to Continues To Raise Its Game By Adding A Trifecta Of Heavy Hitters
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
Flip.to Turns 33% of Guests Into Trusted Advocates for Sedona Rouge Hotel & Spa
Every Booming Village Needs One and Flip.to Has A Weibel
Guest Photos Go Viral for The Shores Resort with Flip.to Photo Advocacy
Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?
SHR Announces Partnership with Flip.to, Helps Hotels Increase Marketing Reach & Generate New Guests
Flip.to Partners with PAR Springer-Miller's ATRIO® PMS
3 Updates to Facebook that Make It A More Effective Channel for Hotels
Flip.to Turns More Business Travelers Into Guests For Beverly Hills Plaza Hotel & Spa
Flip.to is "Secret Sauce" for The Oliver Hotel's Off the Charts Guest Engagement & Room Sales Boost
Flip.to & Vizergy Partner to Help Hotels Turn Guest Referrals Into a Powerful New Business Channel
Bellstar Hotels & Resorts Credits Flip.to for Stellar Summer Season
Flip.to + 2 Celebrity Guests = 56,000 Connections for Atlantic Hotel & Spa
Flip.to Introduces Photo Advocacy to Global Audience at World Travel Market in London
Flip.to Helps Florida Mall Hotel Engage Guests Like Never Before, Resulting in Huge ROI
5 Ways to Use LinkedIn to Drive Group Revenues
Flip.to Drives Off-Season Bookings With the Help Of Peak Season Guests of KeyLime Cove
Create A "Selfie Station" At Your Hotel
Flip.to Makes Guest Advocacy Incredibly Impactful, Personal and Scalable for NYLO
Flip.to Adds Three of the Travel Industry's Best People to Stay Ahead of Aggressive Growth
Limited-Service Chase Hotels Create Broad Appeal with Flip.to
Marketing Success of Paris Hotel du Collectionneur Highlights Flip.to’s Global Appeal
Flip.to Reinvents the Marketing Strategy for Strand Hotel NYC
Please login or register to post a comment.