Orlando, FL — October 1, 2013 — Flip.to and Genares announced the beginning of a strategic partnership that includes a seamless integration between Flip.to and the Genares Central Reservation System (CRS).

Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Genares Worldwide Reservation Services is one of the premier Central Reservation Systems in the world, helping hotels drive revenue via the electronic channels.

The integration means that Generas CRS customers can immediately begin turning their guests into advocates- building strong brand connections, growing the hotel's marketing reach around the world and earning earn new guests with the help of Flip.to.

Commenting on the partnership, Ursula Rhode, Chief Operating Officer for Genares, said, "Social networking has become more and more important for hotels. We were looking for a partner that could help hotels achieve their goals but in a way that would also help them drive bookings. Flip.to was the perfect platform for that. "

"Genares has built a world class CRS and takes a strong interest in helping their customers drive more business via direct channels. They work with each of their hotels to help them find solutions that fit the need for that customer," says Kristi White, VP of Global Sales Strategy for Flip.to. "It is this customer-centric approach that made Genares a perfect partner for us. We are very excited about this partnership and about doing some amazing things for our mutual customers."

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at kwhite@flip.to or visit www.flip.to.

About Flip.to

Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in early 2010, Flip.to is generating substantial ROI (return on investment) for hotels around the world. Find out more at www.flip.to.

Contact: Kristi White

kwhite@flip.to / 817-704-3930

About Genares Worldwide Reservation Services

Genares Worldwide Reservation Services is the culmination of over 50 years of experience in the hospitality business. The Genares Management Team formerly owned/managed Lexington Services Corporation, a 40 million dollar company that managed reservations for over 4,000 hotels worldwide. Today as a provider of hotel reservations solutions, Genares links the online traveler from their computer or mobile device to their hotel room while providing the hotelier the benefit of a worldwide hotel sales staff without the cost. More information about Genares is available by visiting http://www.genares.com.

Contact: Ursula Rhode

ursula@genares.com / 817-722-2813

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