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ORLANDO, FL - JUNE 24, 2014 - "The ability to outreach to the friends and colleagues of the guest that is staying at our hotels is brilliant! Flip.to has increased the brand awareness of our unique niche hotels to friends and family who are looking for the same experience. I love the engagement between the guests and the hotels, and it doesn't hurt that we have additional revenue opportunities," says Bob Moore, Sr. VP of Operations of R.A. Rauch & Associates (RAR).

RAR implemented Flip.to at three properties in San Diego, each with a very distinct atmosphere. The guest engagement and direct bookings has so exceeded their expectations they plan to add Flip.to at other properties as well.

Flip.to turns guests into a huge extension of a hotel's marketing force. Starting right at the point of booking, guests share with their friends and family about their upcoming trip to the Lafayette Hotel, Pantai Inn, or El Cordova Hotel. This exposure to a huge pool of people in a friendly and trusted way is just the start of the marketing funnel. Flip.to then serves up a custom experience on the hotel's website for each and every friend or relative of the guest, taking them down the path toward a future booking at the hotel. 

"Guests are looking for a luxurious, unique experience when they stay at one of these three hotels, and are eager to share their upcoming trip with friends and family, increasing the brand awareness of each property" said Debi Moses, Senior Director of Sales for Flip.to. "Their friends are likely to want a similar, exotic stay in San Diego, and engage with the hotel, which then turns into direct room bookings. We're excited that RAR plans to expand Flip.to into more of their properties." 

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

HERE'S THE FULL STORY:

The historic Lafayette Hotel was built in 1946 as a luxury hideaway for Hollywood stars, with a swimming pool designed by Tarzan star Johnny Weismuller. Since their Flip.to campaign began in December 2013, guests have shared the news of their stay with more than 35K friends and family.

The Pantai Inn, a 32-room La Jolla beachfront boutique hotel, surrounds guests with Balinese décor and Polynesian serenity. In just 3 months this small hotel has seen 22.8% guest engagement as they share their excitement with friends and family. 

The small, 43-room Spanish-flavored El Cordova Hotel sits in the heart of Coronado Island in San Diego, near beaches, shopping and dining. In only two months the El Cordova has already seen 32 directly booked rooms from guest engagement.

About Flip.to

Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line. Find out more at www.flip.to.

Contact: Debi Moses

dmoses@flip.to / +1.321.234.2075

About R.A. Rauch & Associates

R.A. Rauch & Associates (RAR) offers the full spectrum of hospitality management services to owners, developers, lenders and investors in hotels and resorts.  Headquartered in San Diego, CA, the properties under management and/or ownership include luxury, boutique, branded and independent hotels throughout North America. Formed as a hotel consulting firm in 1990, RAR acquired its first hotel in 1997 and has since developed several hotels. As the firm created success for its owned assets, development into a third-party management company began in 2011. For more information on the firm, contact Robert Rauch at (858) 523-0590 or rauch@hotelguru.com. RAR is a privately held firm based in San Diego.  More information can be found on our website: www.rarhospitality.com.

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