Face Time is Good for Business; Increase in Face to Face Meetings Can Increase Revenue by Nearly 25%
November 12, 2013 9:50am
The report surveyed more than 2,000 business men and women across five major markets - the UK, US, United Arab Emirates (UAE), China and India - to better understand how business professionals are using both virtual and face-to-face meetings and the possible economic impact.
The survey found that:
Hazel Carter-Showell, Business psychologist and body language expert, said:
"Although developments in technology allow business men and women to make achievements in meetings that would have been impossible a few years back, meeting face-to-face continues to bring significant benefits that are much harder to obtain through virtual channels. One of these benefits is building trust, which research has shown is behind many profitable companies. Trusted companies have higher morale, productivity, lower employee turnover and create deeper relationships with their customers".
According to the findings in the report, not only how a business meeting is conducted, but also when, could change the outcome. Tuesday morning is identified as the optimum time for a successful face-to-face meeting in the UK and US, while Monday mornings are considered the best time of the week for productive meetings in China, India and UAE.
Janis Cannon, Global Vice President, Crowne Plaza Hotels & Resorts, IHG added:
"The scale and diversity of our family of brands means that our hotels can meet our guests' needs whatever the occasion. We listen to our guests closely to ensure we continue to do this and this research has helped us to further understand the needs of business travellers.
"The findings are clear. Virtual meetings can save time and money, but there are times when sealing a deal requires a handshake and 'seeing the whites of the eyes' of a business associate. At Crowne Plaza Hotels & Resorts, we empower our guests to do both. Our highly trained Crowne Plaza Meetings Directors tailor meetings to individual needs, whether physical or virtual, to ensure they are set up for success."
Additional findings from the global survey reveal:
Crowne Plaza's Business Meetings in a Modern World report includes detailed findings from the global research study and was created in association with business psychologist and meetings expert, Hazel Carter-Showell.
Crowne Plaza Hotels & Resorts is part of IHG, one of the world's leading hotel companies. IHG has a broad portfolio of nine brands across over 4,600 hotels, in nearly 100 countries and territories. IHG is also the first and only hotel company to offer free Internet in all hotels to all loyalty programme members globally, starting with Elite IHG® Rewards Club members now and extending to all members during 2014.
Tags: face to face meetings
About Crowne Plaza Hotels & Resorts
Part of the IHG global portfolio, Crowne Plaza® Hotels & Resorts is a dynamic upscale hotel brand located in nearly 65 countries around the world in major urban centres, gateway cities and resort destination. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for further growth. The portfolio has doubled since 2003 to nearly 400 hotels, and the global pipeline has increased fourfold to nearly 100 hotels. Crowne Plaza® properties offer comprehensive meetings and event facilities, the Crowne Plaza Sleep Advantage®, 24 hour business services and fully-equipped fitness centres, ensuring guests can work productively, connect with colleagues, and re-energize in order to perform at the top of their game.
The brand's signature meetings programme currently includes: Two-hour Response Guarantee, Crowne Plaza Meetings Director, Daily Meeting Debrief and IHG® Rewards Club Meeting Rewards . Guests can learn more about Crowne Plaza meetings services by visiting www.ihg.com/crowneplaza.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 76 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.
IHG franchises, leases, manages or owns over 4,600 hotels and 679,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
Contact: Vinay Narang - Director - Corporate Communications, India -IHG
Contact: Sanyukta Dutta or Shweta Kshetrapal - Ogilvy PR India
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Mob: +91-9811507945 or +91-9891980005
Meetings & Events Industry Releases New Economic Impact Data
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