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Innovative hotel taps leader in door opening technologies for increased operational efficiency and guest satisfaction with New VingCard Essence lock

Stockholm – February 7, 2017 – EAST, Miami, the first hotel venture in North America from Swire Hotels’ EAST brand, is adding cutting-edge innovations to its new hotel location, situated on top of Brickell City Centre in Miami, with the implementation of ASSA ABLOY Hospitality’s New VingCard Essence door locks and Visionline locking solution. ASSA ABLOY Hospitality officially announced the launch of its New VingCard Essence door lock in December of last year.

Rolling out several new features, including Mobile Access compatibility, with secure Seos technology, and wireless online capabilities, guests at EAST, Miami, and other hotels using the New VingCard Essence lock can benefit from increased efficiency and more streamlined guest experiences. Coupled with Visionline, the EAST, Miami staff can remotely monitor and control who has access to which guestrooms and when, adding extra security functions to avoid breaches or quickly address any security related issues.

“We pride ourselves on having a highly innovative brand. As such, it is important to us to work with companies that globally lead in innovation and performance” said Mihai Bote, CHTP Director of Technology at EAST, Miami. “ASSA ABLOY Hospitality not only brought this innovation to the table for us with the New VingCard Essence door lock, but also provided us with a solution that gives us access to real-time lock events on our property, monitored from one central location.”

EAST, Miami already had a strong relationship with ASSA ABLOY Hospitality, having installed the first generation of the VingCard Essence lock at the hotel previously. The executive team decided to install the New VingCard Essence lock due to the continued relationship the ASSA ABLOY Hospitality team maintained with them following the previous install.

“ASSA ABLOY Hospitality’s strong customer support, well-known reputation, years of experience, proven track record and long standing service to the hospitality industry are highly valuable to us,” adds Bote. “Whatever needs we had, were taken care of quickly and efficiently, and we are already seeing improvements and increases in guest satisfaction following the installation.”

The New VingCard Essence locks by ASSA ABLOY Hospitality are Mobile Access ready, and the hotel plans to launch this mobile phone-based access functionality to its guests through its proprietary app soon.

Find out how ASSA ABLOY Hospitality’s New VingCard Essence brought innovative hotel security monitoring to EAST, Miami by checking out our video here.

For more information on ASSA ABLOY Hospitality and its comprehensive line of locking solutions, please visit www.assaabloyhospitality.com

About ASSA ABLOY Hospitality

The global leader in hotel security technology, ASSA ABLOY Hospitality has products installed in over 42,000 properties worldwide, securing in excess of 7 million hotel rooms and is part of the ASSA ABLOY Group, a publicly listed company. ASSA ABLOY Hospitality's comprehensive range of security and technology solutions comprises VingCard electronic locks, Elsafe in-room safes and Orion energy management systems, as well as advanced mobile access and integrated software solutions. ASSA ABLOY Hospitality has worldwide service and support in more than 166 countries. For more information, please visit www.assaabloyhospitality.com

Contact: Andrea Mane, Plan A Public Relations & Marketing, Inc.

Andrea@planapr.com / +1 (407) 905-0608

Contact: Riise Walker, Marketing Manager ASSA ABLOY Hospitality

Riise.Walker@assaabloy.com / +1 (972) 692-3167

About EAST, Miami

EAST, Miami is Swire Hotels’ first venture into North America, following the openings of EAST in Hong Kong and Beijing. Created for unconventional travelers looking for a fun and relaxing place to stay, EAST, Miami offers distinctive experiences for those seeking innovation, style, and personalized service. EAST, Miami offers 352 guest rooms to include eight suites and 89 one, two and three-bedroom residence suites (fully equipped apartments with kitchen, laundry facilities and full access to the amenities and services of the hotel). Guests can expect keyless entry, paperless check-in and check-out, a native App with locally curated insights and travel tips, art exhibits, health and wellness programing and array of other happenings to make them feel totally at EAST. The hotel boasts its signature restaurant Quinto La Huella; a poolside bar & lounge and a rooftop destination bar called Sugar; 20,000 square-feet of meeting and banquet rooms with bay and city views; a 20,000 square-foot outdoor pool and deck (with four different pools) which can be used for private events; a lobby café and bar, Domain, and a 24-hour fitness center. Located at 788 Brickell Plaza, Miami, Florida 33131, the hotel is centrally located within a 15-minute drive from the Miami International Airport, and situated on top of Brickell City Centre – conveniently connected to popular districts such as Wynwood, the Design District, and South Beach. For reservations please email reservations@east-miami.com or call 305-712-7000. For more information, please visit http://www.east-miami.com/.    

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