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MCLEAN, Va. - February 25, 2014 - Hilton Worldwide announced today that it has signed a management agreement with Inmobiliaria Cidras SA de CV for a 227-room DoubleTree by Hilton hotel in Veracruz, Mexico. Upon completion of extensive renovations, the Novomar Hotel is expected to reopen as DoubleTree by Hilton Veracruz during the first half of 2015.

"Veracruz has established itself as a major tourist destination for visitors wishing to combine old-world charm with modern conveniences," said John Greenleaf, global head, DoubleTree by Hilton. "DoubleTree by Hilton has enjoyed success in Mexico since opening our first location there in 2012 and we look forward to delivering our globally-recognized service culture built around the idea of CARE, which stands for Create a Rewarding Experience, to our guests, team members and the community in Veracruz."

Offering stunning views of the port city, the ocean-front hotel will boast beautifully-updated guest rooms and suites featuring the Sweet Dreams® by DoubleTree Sleep Experience beds, refreshing Crabtree & Evelyn Citron® bath and body products, 37-inch HDTV flat screen televisions, in-room tea and coffee offerings, spacious work desks with data ports, MP3-compatible clock radios, and wireless internet access. 

For guests who wish to keep up with their workout program while staying at DoubleTree by Hilton Veracruz, a 24-hour state-of-the-art fitness facility will be outfitted with the latest in weight training and cardio equipment by Precor, along with an outdoor swimming pool and whirlpool.

DoubleTree by Hilton Veracruz will offer one restaurant and two bars, as well as 10 meeting rooms in 27,700 square feet available for events, conferences and social gatherings. A complimentary 24-hour business center will also be available.

Guests will enjoy the characteristic qualities found at more than 360 DoubleTree by Hilton locations across six continents, including the signature warm chocolate chip cookie welcome presented to every guest upon arrival, an array of upscale amenities and guest services, the rewards of the Hilton HHonors guest loyalty program and a unique and caring team member commitment to the local community. 

"Our development efforts continue with a strong focus on Mexico and its flourishing destinations that show consistent opportunities for tourism and a growing economy," said Danny Hughes, senior vice president, Caribbean, Mexico and Latin America, Hilton Worldwide. "We look forward to welcoming travelers to the historical port of Veracruz and introducing another DoubleTree by Hilton property to our portfolio of hotels in Mexico."

DoubleTree by Hilton Veracruz will be located 5 miles from the World Trade Center and 6 miles from the General Heriberto Jara International Airport. Attractions for leisure guests include the vibrant waterfront area which is currently home to the Veracruz Aquarium, the Veracruz Yatch Club and historic landmarks such as the Baluarte de Santiago and San Juan de Ulua Forts. The hotel will also be within 3 miles of Las Americas Shopping Mall and the main square of the Port of Veracruz, known as the "Zocalo," the social center of the city and home to outdoor cafes and restaurants where visitors can enjoy traditional music and dancing in the evenings. With a major renovation planned for 2014, Veracruz is Mexico's oldest and largest port. The Historic Center will also benefit from restorations as the city prepares to celebrate its 500th anniversary in 2019.

Hilton Worldwide currently has a portfolio of 29 hotels and resorts open and welcoming travelers in Mexico. 

About DoubleTree By Hilton

With a fast-growing, global collection of more than 360 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again. To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at Social media users may connect with us at, and For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with nearly 672,000 rooms in 90 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.

Contact: M Silver // A Division of Finn Partners / +1 954 765 3636

Contact: Monica Hidalgo - Hilton Worldwide / +1 786 866 7240

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