Total $0.00



While hoteliers invest time and money into digital marketing campaigns to drive traffic to the hotel website, a staggering 98% and more of those website visitors will abandon the booking process without completing the reservation. This is a tremendous waste of precious marketing dollars and missed opportunity to improve the bottom line.

In this multi-channel, multi-device world we live in, travel consumers initiate 17 touch-points before making a hotel booking (Google research). Acquiring new website visitors is becoming increasingly expensive and difficult in this new environment of flattening or even decreasing website traffic due to Internet saturation, mobile app penetration, and more.  All of this contributes to acquisition costs of a new website visitor to be at least 10 times the cost of retaining existing website visitors (eMarketer).

What can hoteliers do to reduce number of website reservation abandonments?

Reservation Abandonment Applications are a powerful tool in the hotelier’s Book Direct Strategy, aimed at converting website visitors into bookers and enticing visitors who abandon the reservation process  with a “come back and complete the booking” promotion. These applications are in the form of:


Send an automated email with a “Come Back and Complete the Booking” promotion or perk to customers who abandon the booking engine with a deep link back to where they left off.


Serve a lightbox display with a “Come Back” or “Book Direct” promotion/perk and marketing message to website visitors who abandon the reservation process or are inactive on the website.

Hotel clients who are using HeBS Digital’s Reservation Abandonment Application Suite experience a lift in conversion rate by over 25%, recovering thousands of dollars of otherwise lost revenue to an OTA or competitor. See how a resort recovered 260 bookings in five months with Reservation Abandonment Applications.

Please read more about HeBS Digital’s Reservation Abandonment Application Suite, a cloud-based application technology enabling hoteliers to fight against reservation abandonment and convert website visitors into bookers.

How Much Revenue Is Your Property Losing From Abandoned Reservations?

To help hoteliers see for themselves just how much lost revenue they could regain with Reservation Abandonment Applications, HeBS Digital has released the Reservation Abandonment Calculator. Here you can see just how much additional revenue your property could generate by increasing your conversion rate by 25%.

Make sure the visit to your property website is the last touch point that converts the travel consumer into your hotel guest.

Contact HeBS Digital to implement the Reservation Abandonment Applications Suite on your property website and help you recover abandoned bookings and increase the conversion rate on your website.

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (

The firm has won more than 400 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

Contact: Mariana Mechoso Safer / 212-752-8186

Related News

HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition

HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold

HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative

A New Fort Collins Destination Shines on The Elizabeth Hotel’s Custom Website

HEBS Digital’s “Closing the Loop on the Travel Journey” Article Featured in The Hotel Yearbook 2018 – Technology

HEBS Digital Launches A New Website for Loews Hotels, Bringing their Signature Luxury Experience to Life with Stunning Design & Innovative Technology

HEBS Digital Guarantees Hoteliers a Boost in Direct Bookings with a 40% Website Conversion Rate Uplift

HEBS Digital Awarded Nine Travel Weekly Magellan Awards for its Website Design & Technology Solutions Built to Boost Customer Engagement and Direct Bookings

HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design

Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning

A New Look for a Historic Chicago Hotel’s Website

Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem

HEBS Digital Makes Inc. 5000 List of Fastest Growing Private Companies in America

Getting into the Mind Set of Budget Planning Season for 2018

Join Us for a Webinar: “How to Increase Customer Loyalty by Fully Integrating Guest Acquisition & Engagement”

Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper

HEBS Digital Wins “Best of Show” Summit Creative Award for the LUMA Hotel Times Square Website

Escape to Egypt’s Sharm El Sheikh on The Savoy Group’s Stunning New Website

HEBS Digital Offers New Monthly Payment Options for Website Design and Technology That Allow Hoteliers to Utilize Their Approved OPEX Budget in Lieu of Capital Expenses

Your Hotel Horoscope, from the 2nd Edition of the Hotel360 Magazine

All News »

Please login or register to post a comment.