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Today, hotel Revenue Managers are discussing the concept of “Unconstrained Demand” and how it could be the Holy Grail for hotel forecasting. Recent Revenue Management related activity on industry social networks like Twitter reinforce the various ways we discuss demand as an industry.

From tweets on how to forecast demand to the latest hashtags — #revenuestrategyfordummies, the common thread of these posts is that Revenue Managers must estimate consumer demand across multiple distribution channels to inform their pricing and yield strategies. More and more the discussion revolves around the concept of “Unconstrained Demand” and how this concept could be the Holy Grail for hotel forecasting

In an industry perspective, part of the nSight ViewPOINT series, Founder Rich Maradik gives a practical vision of Unconstrained Demand and how it will be used by tomorrow’s hotel innovators.

  • Get a working definition of Unconstrained Demand
  • Hear opinions on the limitations of today’s Revenue Management solutions in quantifying the concept
  • Learn about a new framework for redefining Unconstrained Demand that matches today’s access to forward-looking data

Now, download the ViewPOINT now by clicking here

Tags: viewpoint, nsight

About nSight

nSight (www.nsightfortravel.com) is a travel intelligence company that offers data and insight based on the world's largest database of active travel shoppers to help destinations and hotels grow market share. Only nSight aggregates data on consumer trends, travel intent and search behavior from more than 80 million travel consumer "looks and books" every day from a network of over 5,000 third-party travel sites. Understanding shopping behavior, preferences and future demand, as well as competitive position, enables better decision making. Unlike any other business intelligence solution, nSight makes it easy to grow by offering a range of tools to use for making decisions and taking action on the insights provided.

Contact: Katrina Pruitt-Andrews, Vice President of Marketing

katrina.andrews@nsightfortravel.com / 615.866 0850, X-1003

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