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nSight's Complimentary Webinar Series focusing on Consumer Demand for New York, Chicago, San Francisco and Seattle Markets

NASHVILLE, TN - January 29, 2015 - nSight, the leader in online consumer shopping intelligence for the travel industry, is hosting a webinar series, "Demand-Driven Hotel Strategy," on how hotels can apply future demand intelligence to marketing and pricing strategies, making decisions more aligned with consumers. The new approach helps to increase RevPAR and grow market share for hotels in any type of market conditions. Each webinar will address demand strategy best practices and deep dive into the demand metrics for a specific market, including New York, Chicago, San Francisco and Seattle.

Hotels are beginning to get bottom-line value by abandoning their competitor-focused pricing in favor of demand-driven strategies. The approach sheds new light on how dynamic consumers search and book hotels online and the impact it has on rate.

With market conditions always changing and distribution only becoming more complex, understanding future consumer demand is key to bridging the gap between hotel marketing and revenue management.

The webinars will cover:

  • What is future consumer demand and how is it determined  
  • How demand-driven strategy improves target marketing 
  • How demand-driven decision making boosts ADR and RevPAR
  • Market specific analysis on consumer demand

Each webinar will also include market-specific analysis for its featured city:

  • Market demand and conversion trends
  • Outlook of future consumer demand for the next 60 days
  • Top source markets and growth trends for international, drive and personas

Register here for any of the online sessions below:

  • Focus: New York - February 5, 10AM CST (11AM EST local)
  • Focus: Chicago - February 12, 10AM CST (10AM CST local)

  • Focus: San Francisco - Feb. 19, 1PM CST (11AM PST local)
  • Focus: Seattle - Feb 26, 1PM CST (11AM PST local)

nSight improves hotel marketing and revenue management capability by providing an unprecedented view of how travel consumers shop online. The world's largest database on active travel shoppers, nSight aggregates 80 million "looks and books" for hotels daily. The secure cloud-based BI application benchmarks a hotel's performance on third-party websites worldwide against competing hotels and resorts. Hotel users apply this consumer shopping intelligence to improve decision making, optimize rate, increase online bookings and grow share over competitors. 

About nSight

nSight (www.nsightfortravel.com) is a travel intelligence company that offers actionable insights based on the world's largest database of online travel shoppers, helping destinations and hotels to grow market share from leisure consumers. Only nSight knows the shoppers "most likely to book" by aggregating data from more than 80 million travel consumer shops and bookings daily across over 5,000 third-party travel websites. Understanding consumer shopping behavior, rate impact and future market demand, together with competitive position, enables better marketing and revenue management decisions to increase bookings. Follow us on Twitter, Facebook and LinkedIn.

Contact: Katrina Pruitt-Andrews, Vice President of Marketing

katrina.andrews@nsightfortravel.com / +1.615.866.0850, x1003

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