Demand-Driven Hotel Strategy - The Next Big Thing to Increase RevPAR
January 29, 2015 3:35am
nSight's Complimentary Webinar Series focusing on Consumer Demand for New York, Chicago, San Francisco and Seattle Markets
NASHVILLE, TN - January 29, 2015 - nSight, the leader in online consumer shopping intelligence for the travel industry, is hosting a webinar series, "Demand-Driven Hotel Strategy," on how hotels can apply future demand intelligence to marketing and pricing strategies, making decisions more aligned with consumers. The new approach helps to increase RevPAR and grow market share for hotels in any type of market conditions. Each webinar will address demand strategy best practices and deep dive into the demand metrics for a specific market, including New York, Chicago, San Francisco and Seattle.
Hotels are beginning to get bottom-line value by abandoning their competitor-focused pricing in favor of demand-driven strategies. The approach sheds new light on how dynamic consumers search and book hotels online and the impact it has on rate.
With market conditions always changing and distribution only becoming more complex, understanding future consumer demand is key to bridging the gap between hotel marketing and revenue management.
The webinars will cover:
Each webinar will also include market-specific analysis for its featured city:
Register here for any of the online sessions below:
nSight improves hotel marketing and revenue management capability by providing an unprecedented view of how travel consumers shop online. The world's largest database on active travel shoppers, nSight aggregates 80 million "looks and books" for hotels daily. The secure cloud-based BI application benchmarks a hotel's performance on third-party websites worldwide against competing hotels and resorts. Hotel users apply this consumer shopping intelligence to improve decision making, optimize rate, increase online bookings and grow share over competitors.
consumer shopping intelligence,
hotel marketing and revenue management,
Contact: Katrina Pruitt-Andrews,
Vice President of Marketing
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