ORLANDO, FL — JUNE 24, 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since switching Flip.to live in May, the Caribe Royale has reached over 13,000 social connections helping to build a pool of future guests.

In just over a month, Caribe Royale Orlando has converted 26% of their guests into advocates who shared information about the hotel with their social networks, including Facebook, Twitter and LinkedIn.

Gerald Urquiola, General Manager for Caribe Royale Orlando, commented on his decision to use Flip.to "One of our goals for this year was to increase traffic to our own website. Flip.to is a unique opportunity to create connections between existing guests and their friends within their social networks. Those connections from guests to new visitors have already generated new bookings on the hotel's own website."

"Caribe Royale has embraced the value of the ripple effect of their guests," says Kristi White, VP of Global Sales Strategy for Flip.to. "They recognize that each guest has a value beyond what they spend during a stay."

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at kwhite@flip.to or visit www.flip.to.

About Flip.to

Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for hotels around the world. Find out more at www.flip.to.

Contact: Kristi White

kwhite@flip.to / 8177043930

About Caribe Royale Orlando

Caribe Royale is an all-suite hotel in Orlando, Florida that features 1,218 one-bedroom suites and 120 two-bedroom villas and is located 1.5 miles from the Walt Disney World® Theme Parks. Each suite and villa is elegantly appointed and ideal for families or business travelers. Owned and operated by the Sierra Land Group in Glendale, CA, the Caribe Royale is located in the Lake Buena Vista area. More information about Caribe Royale is available by visiting http://www.cariberoyale.com.

Contact: www.cariberoyale.com

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