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The industry’s leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to digital marketing budget planning, providing hoteliers with expert analysis and invaluable insight into the 2016 digital landscape.


NEW YORK, NY (October 14, 2015) – Due to popular demand, HeBS Digital will host The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning Webinar on Thursday, October 22nd at 2 p.m. ET (11 a.m. PT). The webinar will help hoteliers in the final stages of 2016 budget planning by covering the top action items in the digital marketing landscape.


In 2016, simply being online isn’t enough anymore. Hoteliers must take their digital presence to a new level in order to outpace the competition, build bottom-line revenues, and command healthy market share through the direct online channel.


HeBS Digital’s marketing experts Mariana Safer, Sara O’Brien, Victoria Hsia, and Jennifer Alberts will review the recommended approach to covering all the digital marketing, technology, and asset management line items hospitality marketers should utilize to maximize direct online revenues, address specific property business needs throughout the year, and meet their property’s website design, consulting, and technology needs.


Speakers will also cover:


  • State of the industry and trends affecting 2016 hotel digital marketing
  • How to structure your budget to generate more direct online bookings
  • Case studies demonstrating successful ways to utilize the property budget
  • Snapshot of a 2016 digital marketing budget


“We host the Hotel Digital Budget Planning Webinar every year as the budgeting season kicks off,” said Mariana Safer, Senior Vice President of Marketing at HeBS Digital. “This year we wanted to regroup with hoteliers near the end of budgeting season to ensure they are capitalizing on all the top digital marketing strategies they need to make 2016 their best year yet. Hoteliers can feel confident that their plans include everything they need to shift share from the OTAs to the direct online channel and generate the highest returns for the upcoming year.”


Hoteliers can join the webinar Thursday, October 22nd at 2 p.m. EST to ensure their 2016 digital marketing strategy is ready to take on the competition and generate the highest ROIs.


About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or





Contact: Sara O’Brien / 212-752-8186

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