Oct. 22–Following the founding of the NYX Hotel in Tel Aviv by Fattal Hotel Management Ltd. and the Publica Hotel, to be launched soon in Herzliya by Isrotel Ltd. (TASE: ISRO), Dan Hotels Corp. Ltd. (TASE: DANH) is jumping on the bandwagon with its own new hotel oriented to young people.
Dan Hotels says that the new hotel, the LINK Hotel & Hub, is aimed at the young crowd, including businessmen. It is located on Shaul Hamelech Boulevard, near the Tel Aviv Museum, the Tel Aviv Courthouse, Sourasky Medical Center — Ichilov Hospital, and office towers.
The new hotel, which is scheduled to open in 2018, will offer 94 rooms on eight floors. The hotel will be in a converted building formerly used as a headquarters by government housing company Amidar. Investment in the hotel will total NIS 40 million.
The hotel is part of a new brand to be launched by Dan Hotels aimed at businesspeople and the new generation of tourists. It will provide an urban atmosphere and provide for work needs, with a shared workspace, for example. Like similar hotels around the world, the brand will provide technological means of performing actions like checking in and checking out.
