Learn from the tech experts how to use the latest virtual reality and 3D printing breakthroughs to amp up the impact of your presentations and designs, and get clients not only on the same page but visually “in the room.” Strap on the headset and immerse yourself in next-gen design in Boutique Design New York’s new Incubator space at the Boutique Design Booth, Display #349, Nov. 13 and 14 at the Javits Center.

Cincinnati, OH (November 10, 2016) – Leading developers of virtual and artificial reality (VR/AR) technologies for the hospitality design industry will provide interactive demonstrations for attendees in the new Incubator space at the Boutique Design Booth, Display #349 at the Boutique Design New York (BDNY) trade fair and conference, Nov. 13-14, at the Jacob K. Javits Convention Center.

Boutique Design executive editor and HMG conference director Mary Scoviak said the new demo space allows attendees to play with, and learn about, the next generation of tech tools for designing, rendering, presenting and revising interiors for hospitality spaces.

“These new tech tools are game changers in the dialogue between designers and clients. They take out the guesswork of sample boards and concept drawings, and make it easier for owners and operators to not only see, but experience—and comment on—design concepts. They’re not just nice-to-haves; they’re becoming as necessary as a CAD system,” Scoviak said.

Four tech demos are planned during the two-day fair, beginning Sunday, Nov. 13, with “Get (Virtually) Real,” featuring two presenters from Chicago-based design communication agency SONNY+ASH, formerly Studio Rendering, Inc.

Ash, chief creative officer, and Mike Gajdorus, director of client experience, will join Brian Thornton, design director, principal, Brian G Thornton Designs, LLC, and moderator Michelle Acevedo, principal/owner, MAD Hospitality Studio, in this hands-on session, 11:00 AM – 1:00 PM on the BDNY exhibit floor.

Later Sunday afternoon from 2:00 PM – 3:00 PM, the Incubator will feature Mark Chmielewski, senior project manager at integrated design and engineering firm PS&S, showing designers how their ideas can now be presented—and experienced virtually by clients—using 2D, 3D, even 4D and 5D technologies, in the one-hour demo “Visualization Nation.”

On Monday, Nov. 14, the Incubator focus is 3D printing. Presenter Austin Robey, co-founder of Brooklyn, NY-based 3D printing service Make Mode, will offer a primer on the use of 3D printing throughout the design process, from concept to modeling to fabrication, in “360 Degrees of 3D,” 11:00 AM – 12:00 PM.

The final demo, “Dimension Shift—3D Printing for the Next Generation” on Monday afternoon, 2:00 PM – 4:00 PM, will show attendees how 3D models are being translated into 3D environments that can be explored—and altered in real time, using gestural control—without removing the VR headset. Architect Casey Mahon, design technology director at SoCal-based CarrierJohnson + CULTURE, will demonstrate multiple applications developed by the firm’s Design Technology Group, a unit he launched five years ago to integrate new building information modeling (BIM) methods and advanced visualization techniques into client presentations.

Held concurrently with HX: The Hotel Experience (formerly IHMRS), the BDNY trade fair combines inventive elements for hospitality interiors with signature educational and social events; NYC design tours; unique, on-floor Designed Spaces created by leading hospitality design firms; and an extensive conference program with CEU sessions and interactive discussions with industry innovators.

Now in its seventh year, BDNY will expand to 110,000 square feet of exhibit space for 2016, with 600+ manufacturers and marketers of furniture, fixtures, lighting, seating, wall coverings, accessories and other design elements for hospitality interiors. More than 7,000 hospitality design professionals from the eastern United States, Canada and Europe are expected to attend.

Registration options for qualified attendees include: Trade Fair Exhibition Only, $75; two-day Trade Fair & Conference pass, $185; one-day Trade Fair & Conference pass, $110; and one-session Trade Fair & Conference pass, $75.

Registration options for non-exhibiting manufacturers/multi-line reps include: Trade Fair Exhibition Only, $360; two-day Trade Fair & Conference pass, $535; one-day Trade Fair & Conference pass, $460; and one-session Trade Fair & Conference pass, $410.

Incubator demonstrations are free for BDNY registrants. Attendee registration, event tickets and trade fair details are available at bdny.com.