McLean, VA, November, 2014 – Boomers plan to travel more this winter compared to last winter and the previous winter. Their younger counterparts are decreasing planned winter leisure travel according to a national survey by D.K. Shifflet & Associates. Boomer leisure travel has increased for the past two winters perhaps driven by the fact that Boomers are continuing to retire and find themselves with more time to travel.

“While many marketers are focused on the Millennial traveler, it is important to remember the value of the Boomer and their capacity for travel”, notes Chris Klauda, Vice President at D.K. Shifflet & Associates. As for the decline in Millennial travel, perhaps the economic reality is setting in for Millennials and they cannot afford to travel as much or they are now employed and have less time to travel. Gen X shows the fewest number of leisure travel days for this winter possibly due to family obligations and the difficulty of pulling children out of school for travel.

* Age as of 2014

D. K. Shifflet & Associates has been producing quarterly travel intention reports to help marketers anticipate and plan for fluctuations in travel demand and spending. Spring 2015 intentions will be available in February.

Results based on a representative sample of the U.S. population (n=8092) interviewed in October 2014 for winter travel intentions by D.K. Shifflet & Associates Ltd. DKSA is located in McLean, VA and has, for the last 28 years, provided the Industry’s most complete consumer based travel data on U.S. residents and their travel worldwide.