Book. Stay. Go. Partners with Direct Capital to Provide $100M Strategic Financing for Hotel Partners
June 13, 2016 4:48pm
Book. Stay. Go. eliminates upfront cost of mobile room key adoption for hotel partners through $100M strategic financing partnership with Direct Capital.
SAN FRANCISCO – June 14, 2016 – Book. Stay. Go., today announced a strategic partnership with Direct Capital, a division of CIT Bank, N.A., to provide $100M pre-approved equipment financing to hotel partners through the Book. Stay. Go. + ASSA ABLOY Hospitality Door Hardware Upgrade Program.
“Today, we are pleased to announce our strategic partnership with Direct Capital – the first of it’s kind in the industry to accelerate mobile key adoption,” said Viko Bhakta, CEO/Co-founder, Book. Stay. Go. “In our customer development, capital expenditure requirements to upgrade existing door locks and enable smartphone room keys are a valid, and often-asked question.”
“With our Direct Capital partnership, our customers can expect $0 capital expenditure requirements through our Book. Stay. Go. + ASSA ABLOY Hospitality Door Hardware Upgrade Program. Instead, partners and innovative hoteliers can expect a low monthly, fixed payment, which will have an immediate ROI with the increase in operationally efficient guests delivered at lower acquisition costs through Book. Stay. Go.,” said Bhakta.
“We are very excited to announce our partnership with Book. Stay. Go . to provide a wide variety of financing options to assist hotels in the Book. Stay. Go. + ASSA ABLOY Hospitality Door Hardware Upgrade Program,” said Samuel Young, Hospitality Financing, Direct Capital. “Our standing as a division of CIT Bank, N.A. allows us to provide $100M pre-approved equipment financing to accelerate mobile room key adoption in the hospitality industry – in addition, we pride ourselves on our ability to complete high level transactions fast, hassle free and at a great price.”
Earlier this year, Book. Stay. Go. launched an exclusive Book. Stay. Go. + ASSA ABLOY Hospitality Door Hardware Upgrade Program to onboard select hotel partners with a complete mobile solution, offering an entire software suite of mobile functionality, combined with door hardware upgrades to enable smartphone room keys provided by the most trusted hotel door hardware provider in the world, ASSA ABLOY Hospitality.
Starting today, the program is open to all hotels, including luxury, lifestyle and boutique hotels, as well as branded hotel owners. Hotel partners can easily apply for pre-approved financing by visiting www.ve-go.com and access the Direct Capital application directly from the homepage. Hotel partners can also apply for Direct Capital pre-approved financing at HITEC Booth #1336 in New Orleans.
Hotels join Book. Stay. Go. to offer an entire software suite of mobile functionality, including mobile booking, check-in, check out and chat messaging. Through the Book. Stay. Go. + Assa Abloy Hospitality Door Hardware Upgrade Program, hotel partners upgrade door hardware to enable smartphone room keys and complete the mobile experience.
With Book. Stay. Go., travelers can control their entire stay from their mobile device, with a single, slick mobile app. The app offers a number of useful features for travelers, including deep Uber integration, which allows users to automatically link their hotel destination information into the Uber app, for hassle-free travel to and from the hotel.
Below is the full feature list now available on Book. Stay. Go.:
To become a member of the Book. Stay. Go. + ASSA ABLOY Hospitality Door Hardware Upgrade Program, visit Booth #1336 at HITEC New Orleans and go home a Mobile Hero!
assa abloy hospitality mobile access,
mobile check-in and checkout
Book. Stay. Go. provides a complete mobile solution for hotels. Book. Stay. Go.delivers a guest-facing mobile app for mobile booking, room selection, check-in/checkout and mobile room key.
For more information, visit www.bookstaygo.com.
Download Book. Stay. Go. on the App Store.
Contact: Michael Lofberg
Direct Capital, a division of CIT Group Inc. is an American financial holding company founded in 1908 with more than $65 billion in finance and leasing assets.
CIT maintains leadership positions in middle market lending, factoring, retail finance, aerospace, equipment and rail leasing, and global vendor finance.
Contact: Samuel Young
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