sbe Founder, Chairman and CEO Sam Nazarian to Keynote

Los Angeles, CA, February 11, 2014 - BLLA continues its leadership in bringing the industry together who belong to the boutique lifestyle hospitality sector by announcing the third annual Boutique Lifestyle International Leadership Symposium at the SLS Las Vegas Hotel & Casino being held September 17-19, 2014.

This conference, organized and powered by BLLA, was established to focus squarely on conversations surrounding the successful operation, design, development and empowerment of this niche hotel sector. The program includes a hotel owner's private session and Think Tank and an array of panel discussions and brief vignettes of topics vital to the industry.

Commenting on this news, Frances Kiradjian, BLLA Founder and Chairwoman stated, "We are absolutely thrilled for the brand new SLS Las Vegas property to be hosting our conference and our association looks forward to working with Sam Nazarian, and the SLS dream team to create an amazing and memorable event."

This iconic SLS property, which is on the site of the famous Sahara Hotel and is known for hosting the Rat Pack in days gone by, will have an ultramodern look and style with elements reminiscent of Hollywood Boulevard and the Sunset Strip. The property will have nearly a dozen restaurants and nightlife amenities from sbe's roster of brands and will be the perfect venue for BLLA's lifestyle audience of global industry executives.

Early-bird registration as well as sponsorship opportunities are available through the following link: http://bit.ly/2014BLLASymposium

Press and media are by invitation only or official editorial press may also request a pass online at the site.

About The Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. Created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member visit www.blla.org

Contact: Frances Kiradjian, Boutique & Lifestyle Lodging Association

frances@blla.org / +1-818-883-4363

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