Conference to feature leading female hospitality executives for one-day event, January 27, at Hollywood Roosevelt Hotel

Los Angeles, CA, January 5, 2016 – For the third consecutive year, Boutique & Lifestyle Lodging Association (BLLA), aimed at connecting independent, upscale hoteliers with fellow industry innovators, will join forces with the Travel Industry Executive Women’s Network (TIEWN) for its annual Executive Women’s Conference. The January 27, 2016 conference aims to support the goals of BLLA, and to further goals and objectives of women in tourism and hospitality.

Over the course of the day, top female industry leaders will share key techniques on leveraging leadership skills towards success. Executive panelists, including BLLA Founder and CEO Frances Kiradjian, International Connector Founder Marti Grimminck, J Public Relations Partner Sarah Evans, and Paula Froelich, Editor-in-Chief, Yahoo Travel will lead a series of seven thought-provoking discussions to share knowledge, experience and education for women in the travel and hospitality spheres.

Additionally, Edie Rodriguez, CEO of Crystal Cruises, will take stage for an interview by Cindy D’Aoust, acting CEO of Cruise Lines International Association (CLIA) and provide insights on becoming the top female executive at the world’s leading luxury cruise line. We’ve heard about Crystal Cruises' aggressive billion dollar growth with the backing of the new owner – now hear what it means to lead this ambitious enterprise – as a businesswoman.

“We are committed to creating a forum to encourage discussion of issues pertaining to women in tourism & hospitality,” commented BLLA Founder and CEO Frances Kiradjian. “Our annual Executive Women’s Conference continues to highlight and project the success of leading industry females of today and tomorrow.”

Accompanying the panel discussions, attendees will also have the chance to participate in networking sessions, a working luncheon and closing cocktail reception. For more information regarding the conference, including a full event agenda and sponsorship opportunities, please visit BLLA.org.

Elite Travel International, recently became a Sponsor of the event; Founder of Elite, Stacy Small, is also a panelist. Other sponsors include Sprinkles, SUITELIFE by Venture, Leonardo, Parker and Morgan, Greenberg Traurig, Duxiana and Weber Group.

To purchase tickets to the 2016 Executive Women’s Conference, please register here.