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PHOENIX (July 27, 2017) - Best Western Hotels & Resorts has marked the arrival of its newest GLō with a groundbreaking event in DeSoto, Texas – located just 15 miles outside of downtown Dallas. GLō, Best Western’s energetic, new-construction boutique hotel brand, is designed for savvy travelers expecting the best in value, design and comfort.

The festive event welcomed DeSoto Mayor Curtistene McCowan and City Manager Tarron J. Richardson, accompanied by multiple members of the DeSoto City Council. Local dignitaries were joined by Best Western’s Managing Director of North American Development Bob Clasby, and Brand Development Project Manager Joe Lang. The hotel’s Managing Director and Co-founder of Shreem Capital Jiger Patel, and the property’s lender, Dallas Regional President of Spirit Bank Eric Anderson attended, as well.

“I am honored and thrilled to bring the great state of Texas its first GLō hotel,” said Patel. “I have been affiliated with Best Western for quite some time and I’ve always been impressed with the company’s support system and innovative mindset. It’s been a longtime goal for my team to partner with a brand that invests in state-of-the-art technology and authenticity and we feel GLō checks all of those boxes. We’re really excited to get started.”

Breaking the suburban cookie-cutter hotel mold, GLō offers a hip, boutique product to savvy travelers in secondary, suburban and highway locations. The brand focuses on a modern, iconic arrival experience; streamlined, contemporary guestrooms; unique center-loaded bathrooms; stylish, cost-effective materials; revolutionary architecture and design; space-saving furnishings and the strategic use of unique LED lighting. Designed with Millennials’ expectations in mind, the addition of digital keys, a digital concierge, and communal workspace positions GLō to hold a powerful new place in the growing midscale market.

“GLō is a major part of our brand refresh initiative and we believe that its tech-savvy, modern appeal coupled with convenient access to local experiences in nearby downtown Dallas, positions our newest location for success,” said Ron Pohl, Senior Vice President and Chief Operations Officer of Best Western Hotels & Resorts. “GLō is the epitome of Best Western’s reimagined brand identity – providing a stylish, convenient space designed for the way people travel today. We look forward to welcoming travelers looking to experience the best in sophisticated design, contemporary style and futuristic convenience, all at a reasonable price.”

Upon completion, GLō DeSoto will boast 75 rooms, a 1,000-sq. ft. meeting space, communal work areas, a fitness center, spa and more. The property is projected to open in May 2018.

For more information, please visit BestWestern.com or BestWesternDevelopers.com

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact: Kelly Dalton

602.957.5752

Contact: Samantha Jacobs or Matt Ritter

BestWesternPR@HemsworthCommunications.com / 954-716-7614

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