The Woodlands (Houston), Texas, January 2016 … Benchmark Hospitality International, a leading U.S.-based hospitality management company, has named Perry Goodbar director of sales & marketing for the Villas of Grand Cypress, a Personal Luxury property located in Orlando, Florida. Mark Cox, general manager, made the announcement.

“It is a pleasure to welcome Perry to our resort,” said Mr. Cox. “He brings significant experience and industry contacts important to all areas of our property. We look forward to his leadership in our sales and marketing operations.”

Perry Goodbar was previously vice president of sales, services and business development for the Colonial Williamsburg Company, the multi-property resort consisting of six hotels, golf, spa, retail and dining facilities, located in Williamsburg, Virginia. Mr. Goodbar has also held sales & marketing leadership roles at the PGA National Resort and Spa, The Broadmoor and Opryland. He has a long-term career history in sales & marketing for unique, independent properties with specialization in golf and spa services.

Mr. Goodbar graduated from Washington & Lee University. He is relocating to the Orlando area.