Back to School Means Back to Basics for Hotel Marketers
September 2, 2014 10:24am
Remember when all you needed was a cool lunchbox and a No. 2 pencil to be ready for the new school year?
Those were the days! Now you're responsible for hotel marketing and your list of needs seems endless. As we head into the Fall season, which for many means businesses conferences, wedding bookings for spring and holiday party planning, you're bound to be busier than ever.
However, when you look at your marketing activities, you might notice that it resembles your old school schedule:
English 101: Tell a Compelling and Succinct Story
Back in English class, you learned to grab readers early and engage them. Your marketing messages have the same goal. Back in the day, it was your teacher's job to read your work. Now, your customers can easily click to a competitor or OTA site. Keep your messages succinct and interesting to arrest your prospects and keep them coming back.
Science 101: Experiment for breakthroughs
In school, you spent the year learning basic scientific rules and concepts. You learned to apply these principals in the lab. You learned the scientific method for learning what works and what doesn't. You learned to test your own hypothesis.
The same applies when you have a theory on how to improve your marketing. Until you experiment for yourself, you'll never know if your theory is correct. Make sure your marketing programs are measurable and repeatable.
Math 101: the common denominator of success
Unlike other subjects, math is black and white. You either know the answer or you don't. You can not avoid filling in the blank after an equals sign. Similarly, hotel owners want solid math skills from their management teams... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.
History 101: is history repeating itself?
"History repeats itself," as the saying goes. We can learn from the past.
Similarly, your hotel's past results also provide valuable lessons for the future. If every weekend in December and January has been slow for the past four years, its easy to see that this coming year will be the same unless you do something to fix it. If every weekend is busy, but you don't adjust your rates to maximize your yield, you lose out on potential income.
What was your favorite and least subject in school?
Do you feel yourself gravitating to one area of your marketing because of it? Look at your marketing plan... are you ignoring your weaker subjects? Let us know in the comments below.
Tags: hotel marketing,
Tambourine drives revenue for hotels and
destinations worldwide using advanced marketing technology. The firm is celebrating its 30 year anniversary. For more information, visit Tambourine.com
Contact: dave spector
5 Travelling Trends to Consider for Your 2018 Marketing Campaign
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
All Forces That Do Not Respect the Law Become Tyrannical
Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing
Are Hotels Coveting only Half of the Millennial Market? Part Two
Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics
Are Hotels Coveting only Half of the Millennial Market? Part One
How to Turn Your Hotel Guests Into Brand Ambassadors
The Secret Weapon Page on Your Hotel Website – Tambourine Insights
Minor Hotels Partner with CRM Leader, Cendyn
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
Hospitality Technology Leaders Announce Networking Event for Hoteliers in Toronto
Six Questions For Your Marketing Team
Accubase Simplifies Hotel Marketing and Technology Solutions with Acculists
Clairvoyix Marketing Automation Clients Surpass $50 Billion In Tracked Revenue
Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know
New Revenue-Boosting Enhanced Email Marketing Solution Launched by Vizergy
Puzzle Partner Signs Hotel Technology Innovator hospitalityPulse™ as New Client
Now Available for Download: HeBStrategy Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper
Hotel Marketing: 10 Things That Worked in 2016
Please login or register to post a comment.