Alexandra Barcelona - a DoubleTree by Hilton to Open in Spain in Early 2014 Through a Conversion
July 30, 2013 2:30pm
July 30, 2013 - BARCELONA, Spain and MCLEAN, Va., U.S.A. - Hilton Worldwide has today announced that DoubleTree by Hilton, the fast growing upscale hotel brand which now has more than 350 hotels worldwide, has signed a deal for its fourth property in Spain that will mark its arrival in Barcelona and become the third Hilton Worldwide hotel in the city. The announcement continues a trend of the brand entering prime locations in key European destinations, including recent deals in Lisbon, Dublin and Edinburgh.
Through a franchise agreement with A. Hotels S.A, the existing Alexandra Barcelona Hotel on Carrer de Mallorca will convert to Alexandra Barcelona - a DoubleTree by Hilton in early 2014. The hotel will continue to be managed by hotel operator Diagonal Hotels, which operates a number of additional hotels in Barcelona. Well suited to its location in a city of architectural significance, the Alexandra has a classic Barcelona exterior and enjoys a stylish interior design. Its city centre location offers guests close proximity to many of the sites and cultural gems of a city boasting several UNESCO World Heritage sites.
Patrick Fitzgibbon, senior vice president development, Europe and Africa, Hilton Worldwide, said, "Tourism remains a major industry in Spain, the most visited of any EU country. Barcelona itself is one of the world's great cities and attracts not only many leisure travelers but is also a significant business hub. We are delighted to be extending our presence with our first Barcelona DoubleTree by Hilton in such a prime location."
The hotel currently offers 116 guest rooms, three meeting rooms, a restaurant and a fitness center. As part of the upgrade to the DoubleTree by Hilton brand, the hotel will be adding a complimentary 24 hour connectivity zone, as well as adding characteristic brand features such as the DoubleTree by Hilton signature chocolate chip cookie welcome, an array of upscale amenities and guest services, and the ability to earn and redeem points with the Hilton HHonors guest loyalty programme.
John Greenleaf, global head, DoubleTree by Hilton, said, "DoubleTree by Hilton's growth in Spain continues at a rapid pace and I am thrilled we'll have a presence in such a vibrant, world class destination as Barcelona. We very much look forward to providing visitors a warm welcome to what will be an exceptional property in our growing collection."
Javier Julia, joint managing director of A. Hotels S.A., alongside Carolina Borrell, said, "The Alexandra is a beautiful hotel with a super city centre location and we are delighted it will become the first DoubleTree by Hilton in the city of Barcelona. We'd like to thank Magmatri Hospitality Consulting for acting as advisors to A. Hotels S.A. in signing the franchise agreement."
Hilton Worldwide has experienced strong growth in Spain recently, with recent openings including DoubleTree by Hilton & Spa Emporda, DoubleTree by Hilton Hotel & Conference Center La Mola and Hilton Garden Inn Sevilla. The additional DoubleTree by Hilton in Spain will be the DoubleTree by Hilton Girona, which converts later this year. In Barcelona itself the company operates Hilton Diagonal Mar Barcelona and Hilton Barcelona, the latter undergoing a major renovation only recently.
To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at www.doubletreebyhiltonglobalmediacenter.com.
Contact: Maggie Giddens / Cat Hamilton
email@example.com or firstname.lastname@example.org /
+1 703 883 5346 / +44 (0)7879 440663
Contact: Jules Kerby
+44 7966 893 697
Spain's Hotels Market See Values Boosted as Performance Improves
DoubleTree by Hilton Recognizes Hotels for Outstanding Achievements in 2014
The Plasencia Group Announces the Sale of the DoubleTree Grand Key Resort in Key West, Florida
Carlyle Group & Davidson Hotels Complete Renovation of DoubleTree by Hilton Los Angeles - Westside
Harmony Hospitality & Hilton Open the 250-room DoubleTree by Hilton Norfolk Airport
The 331-key Hotel Roanoke & Conference Center in Virginia Appoints Stephen DeMarco as Executive Chef
DoubleTree by Hilton Toronto Downtown Opens Through Conversion of Former Metropolitan Hotel
The 305-key DoubleTree by Hilton Guangzhou Opens in the Guangdong Province in China
The 30-room DoubleTree by Hilton Seychelles-Allamanda Resort & Spa Opens in the Seychelles
Orlando, Florida's 229-key DoubleTree Suites by Hilton Orlando Lake Buena Vista Completes Renovation
Martin Hoellrigl Named GM of GALLERY One, a DoubleTree Suites by Hilton in Fort Lauderdale, FL
The 288-key DoubleTree by Hilton Salt Lake City, Utah Opens Following $5.3 Million Transformation
The 235-room DoubleTree by Hilton Hotel and Conference Centre Regina Opens in Saskatchewan, Canada
Wuhu Shimao New Century Property Opens 442-key DoubleTree by Hilton Wuhu in China's Anhui Province
DoubleTree to Debut in Chile with 2014 Opening of 230-room DoubleTree by Hilton Santiago-Vitacura
DoubleTree by Hilton Gatineau-Ottawa Opens in Quebec, Canada Following Comprehensive Renovation
Jiaxing Yongxin Development Co. Opens the 274-room DoubleTree by Hilton Jiaxing in China
Dublin, Ireland's The Burlington to Become DoubleTree by Hilton Dublin - Burlington Road
The 310-room President Abraham Lincoln Springfield – a DoubleTree by Hilton Opens in Springfield, IL
Completing Renovation and Conversion, the 149-room DoubleTree by Hilton Port Huron Opens in Michigan
Please login or register to post a comment.