A 2015 Opening Planned for 188-key Aloft New Orleans Downtown Transforming an Historic Building
March 3, 2014 7:47am
March 03, 2014 - STAMFORD, Conn. - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its leading-edge Aloft brand will debut in New Orleans in 2015, following the completion of an adaptive re-use project. The historic building, located at 225 Baronne Street, will be transformed into a sleek new Aloft Hotel in the city’s central business district. Owned by 225 Baronne Complex LLC, an entity of HRI Properties, and managed by HRI Lodging, Aloft New Orleans Downtown will feature 188 spacious, loft-like rooms, forward-thinking technology and a lively, social atmosphere.
“The energy of Aloft is a perfect match for the vibrant city of New Orleans, offering travelers the opportunity to enjoy modern design and innovative programming right at the heart of the city,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The brand is enjoying phenomenal growth, fueled by the enthusiasm of savvy travelers in markets across the globe.”
Built in 1962, the 30-story building and an adjacent lot will be converted into a mixed-use complex anchored by the new Aloft Hotel. Walking distance to numerous offices and restaurants, Aloft New Orleans Downtown will offer convenient access to the jazz clubs, bars, and boutiques in the famed French Quarter and the Mercedes Benz Superdome.
The hotel’s signature W XYZSM bar will offer a perfect place for guests to enjoy a refreshing cocktail and catch up-and-coming music acts that are part of Aloft’s signature Live at Aloft Hotels events that take place around the world. Additional facilities will include an outdoor Splash pool, 24-hour fitness center and 2,500 square feet of flexible meeting space, ideal for both business meetings and social gatherings.
“Aloft New Orleans Downtown will build on the brand’s success with adaptive re-use projects in markets across North America,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Delivering urban design and leading-edge technology all in a social atmosphere, Aloft is resonating with the next generation of travelers across the globe and capturing the interest of owners and developers looking to re-imagine existing buildings.”
Aloft New Orleans Downtown follows several other successful adaptive re-use projects including Aloft Orlando Downtown, Aloft Tulsa Downtown, Aloft Miami-Brickell and the award-winning Aloft Dallas Downtown. Aloft will complete two additional adaptive re-use projects this year – Aloft Detroit and Aloft Tampa Downtown.
Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties. In addition, Aloft has an exclusive design partnership with Design Within Reach (DWR), and its W XYZ(SM) bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.
Tags: aloft new orleans downtown,
225 baronne complex,
Contact: Starwood Hotels & Resorts - Amy Rosen
HRI Lodging Promotes Malia Hamilton to Executive Chef of Hyatt French Quarter New Orleans
HRI Properties Begins Construction on New Homewood Suites in New Orlean's French Quarter
HRI Lodging Appoints Brian Berry New General Manager of Hilton Garden Inn Jackson Downtown
HRI Properties Acquires 99-Room River's Edge Hotel and Spa in Portland, Oregon
Owned by HRI Properties, Newly Converted and Renovated Hilton Opens in Downtown Richmond, Virginia
Opening of Hilton Garden Inn in Downtown Dallas Represents $80 Million Investment by HRI Properties
HRI Lodging Selected to Manage Daddy-O Hotel in Bay Harbor Islands, Miami
HRI Lodging Assumes Management of Sheraton Houston Brookhollow in Texas
HRI Lodging Names Patrick Vyncke as Director of Acquisitions and Development
Hilton Worldwide & HRI Lodging to Convert Hilton Garden Inn Richmond Downtown to Full-Service Hilton
Managed by HRI Lodging, the 188-room Aloft New Orleans Downtown Opens
HRI Lodging Welcomes Kristen Jordan-Wood as VP Sales & Marketing
HRI Properties Acquires Doubletree Suites Salt Lake City
HRI Lodging Appoints Bryan Roberts as GM for Hilton Garden Inn French Quarter/CBD in New Orleans
HRI Lodging Hires Michael Coolidge as Chief Investment Officer
HRI Lodging Names Kristi Taglauer General Manager of Aloft New Orleans Downtown, Opening March 2015
Wes Scrape Named General Manager of the 186-room Hilton Garden Inn Jackson Downtown in Mississippi
Carey Watermark Completes Renovation of 105-key Hampton Inn & Suites Legacy Park-Frisco in Texas
Travis Tague Promoted to General Manager of Hyatt French Quarter in New Orleans, Louisiana
HRI Lodging Promotes Larry Daniels to Regional Vice President of Operations
Please login or register to post a comment.