2013 Tourist Satisfaction and Tourism Service Quality Indices Released by PolyU Report
July 29, 2014 10:30am
The 2013 PolyU TSI hit a record high of 75.96, increasing 0.89 points from 75.07 in 2012. The index measures inbound tourists' satisfaction levels across six tourism-related sectors and integrates them into an overall index. The 2013 index indicates that tourists have become increasingly more satisfied with Hong Kong over time.
The index shows that the sectors consistently excelling in service performance in Hong Kong are attractions (79.27) and transportation (78.58). Immigration (76.55), hotels (73.93), retail shops (73.63) and restaurants (73.36) have also managed to exceed tourist expectations. Over the 2009-2013 period, transportation earned the highest tourist satisfaction index with an average of 78.28.
The measurement of tourist satisfaction with Hong Kong spanning five years from 2009 to 2013 has revealed the stability of the market-level index, with Australia, New Zealand and the Pacific scoring the highest (81.29), followed by the Americas (81.27), Europe, Africa and the Middle East (79.27), South and Southeast Asia (76.48), Mainland China (73.97), Taiwan and Macau (71.66) and Japan and Korea (67.59). Over the period, the Americas received, on average, the highest tourist satisfaction index of 79.60.
The PolyU TSI evaluates service sector competitiveness not only over time but also across international tourist destinations. In fact, the Indices have been adopted by an increasing number of destinations, including Macau in 2010 and China's Guangdong province in 2012. "We are advancing the index in two directions," explained Professor Haiyan Song, SHTM Associate Dean and Principal Investigator of the PolyU TSI, "first by the introduction of the PolyU TSQI in 2012 and then by continuing to collaborate with destination management organizations worldwide to establish a widespread framework for measuring destination competitiveness based on tourist satisfaction."
With an underlying research design resembling that of the PolyU TSI, the PolyU TSQI is a weighted average of the six tourism service quality indices, measuring overall tourism service quality. The PolyU TSQI stood at 77.30 for 2013, an increase of 1.93 points from 75.37 in the previous year.
Among the six service sectors, attractions received the highest score of 81.37, followed by transportation (80.15), immigration (78.15), hotels (76.01), retail shops (74.83) and restaurants (73.91).
Tourists from the Americas had the highest tourism service quality index score of 82.81 in 2013, followed by Australia, New Zealand and the Pacific (82.28), Europe, Africa and the Middle East (80.57), South and Southeast Asia (76.76), Mainland China (76.36), Taiwan and Macau (73.82) and Japan and Korea (68.86).
The PolyU TSQI score was 77.30 for 2013, which was 1.34 points higher than the PolyU TSI of 75.96 for the same year. The deviation between the two indices helped detect areas where service performance failed to boost tourist satisfaction. "With such a comprehensive and sophisticated system of measuring the level of satisfaction of customers and service quality of suppliers, the PolyU TSI and TSQI frameworks would contribute to the sustainable tourism development by helping tourist destinations to become more competitive. It also ensures that tourists enjoy their travel experience to the full," Professor Kaye Chon, SHTM Dean and Principal Investigator of the PolyU TSQI said. "We at the SHTM are committed to bringing cutting-edge research to business practice and thereby addressing the global challenges that tourism faces."
PolyU TSI and TSQI website: http://www.touristsatisfaction.org
Tags: tourist satisfaction,
tourism service quality index,
With 65 academic staff drawing from 20 countries and regions, the School offers programmes at levels ranging from Higher Diploma to Ph.D. Currently a member of the UNWTO Knowledge Network, the School was bestowed the McCool Breakthrough Award in 2012 by the International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE) recognizing its breakthrough in the form of its teaching and research hotel - Hotel ICON - the heart of the School's innovative approach to hospitality and tourism education.
Contact: Ms Pauline Ngan, Senior Marketing Manager
(852) 3400 2634
PolyU Study Reveals Surprising Source of Unethical Tourist Behaviour
PolyU Receives Donation from Zhejiang Drore Technology to Advance Hospitality and Tourism Education
PolyU Establishes Kwok Hospitality Awards at School of Hotel and Tourism Management
PolyU Study Finds Room Attribute Preferences Vital to Hotel Profit Maximisation
PolyU Releases Report on 2016 Tourist Satisfaction and Tourism Service Quality Indices
PolyU School of Hotel and Tourism Management Scholar Conferred Endowed Professorship
PolyU Study Finds Understanding Travel Needs Can Help Improve Elderly Quality of Life
PolyU School of Hotel and Tourism Management Ranked World No. 1
PolyU Study Finds Review Features Influence Hotel Booking Intentions
3rd Global Tourism & Hospitality Conference Hosted by School of Hotel and Tourism Management to Celebrate PolyU’s 80th Anniversary
PolyU to Host HONG KONG 2017: 3rd Global Tourism & Hospitality Conference
PolyU Study Finds More Knowledge Needed of Muslim Tourists’ Requirements
PolyU Study Finds Package Tours Limit Tourist Satisfaction
HNA Hospitality Group Gives Boost for SHTM to Advance Hospitality Education
PolyU Study Finds Social Media Critical for Overseas DMOs in China
School of Hotel and Tourism Management Entered into Strategic Partnership with HNA Hospitality Group in Support of Talent Development
PolyU Study Finds Chinese Hotels Must Act on OTAs
PolyU Study Finds Guest Profile Matters for Hotel Bookings
PolyU Study Finds Context is Key for Mobile Travelers
PolyU Launches Online MicroMasters in International Hospitality Management
Please login or register to post a comment.