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Study Reveals ‘OTA Premium’: Travelers Who Book Through OTAs Stay Longer, Spend More During Trips
March 14, 2018
Oxford Economics and Expedia analyzed nearly 100,000 trips to ascertain spending habits of travelers by booking type
Seattle, Wash., March 14, 2018...
Klobuchar Urges Department of Justice and Federal Trade Commission to Investigate Potential Existence of Deceptive Conduct by Online Travel Agencies
November 7, 2017
While the large online travel agencies serve an important role in promoting consumer choice and competition for hotel and airline bookings, their size and...
Global OTA Customer: The Value of the International Booker for U.S. Hotel Properties
October 30, 2017
Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer...
OTAs Are Under Pressure — Time to Show Why Direct Is Best
October 27, 2017
By Clare Hutchison
OTAs hit the headlines in the UK today as authorities unveiled a major investigation into their practices. The British competition watchdog...
Changing the Rules of the Game for Hotel Bookings
October 20, 2017
By Giuliano Bianchi and Isabella Blengini
Last month the Swiss Parliament ratified a decision to allow Swiss hotels operating on booking.com to...
Tambourine Shares We’re Using the Wrong Message to Fight OTAs
October 10, 2017
Looks like we might have been going about this all wrong.
The thought that a guest’s primary travel concern is saving money is an assumption that needs...
These Are the OTAs People Are Talking About on and off Social Media
June 20, 2017
NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released...
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
December 15, 2016
By Natasha Prats
At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the...
How Hotels Can Use Urgency Like the OTAs to Drive Bookings
September 26, 2016
By Tris Heaword
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in the world of...
How Hotels Make Their OTA Addiction Worse
July 6, 2016
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. fault, not the OTA’s, if an OTA-driven guest...
Three Tips to Become an Online Superstar
By Jean Francois Mourier, CEO of REVPAR GURU
Hopefully you have been reading my articles over the past few years and you’re familiar with my ...
Drive Direct Bookings by Getting to Know Your Guests
March 17, 2016
We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have...
Resort Specific Insights: Non-OTA Reservations Booked 61% Further in Advance
November 10, 2015
It’s no surprise that OTAs are a hot topic. Even so, resort-specific insights when it comes to OTA use are few and far between. We’re trying to do...
Et tu, Brute? Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Industry
September 28, 2015
By Max Starkov
Topic of the Day
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for...
New Survey Reveals U.S. Consumers’ Growing Reliance and Trust in Online Travel Agencies
A majority of Americans rely on OTAs when searching for hotel accommodations; Nearly 70 percent see booking on an online travel platform as convenient and...
Google Just Upended Hotel Distribution
By Greg Abbott
Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google's hotel...
Klobuchar, Lee Call on Department of Justice to Closely Scrutinize Orbitz-Expedia Merger
July 30, 2015
Online travel agencies serve an important role in encouraging a competitive market for airlines, hotels, and rental cars and provide consumers with an...
Florida Supreme Court Rules in Favor of Online Travel Agents
June 11, 2015
Online travel innovators help support Florida’s $76 billion tourism economy; 1.1 million jobs
Tallahassee, FL – June 11, 2015 – The Travel...
The Science of Sorting; Secur Higher Page Positions on Sorted Search Results
July 23, 2013
By Jean Francois Mourier
Many hotel revenue managers live and die by their page position on OTA default searches. From Expedia¹s Most Popular picks, to...
Regatta Travel Solutions Signs Deal with Major OTA to Drive Qualified Traffic to CVB Websites
July 10, 2013
Charlottesville, Virginia (July 10, 2013) - Regatta Travel Solutions is breaking new ground once again. Today the Company announced that it has signed an...