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Do Loyalty Programs Really Create Loyalty?
April 20, 2018
By Shep Hyken
Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly...
“The Loyalty Divide - Operator and Consumer Perspectives, Hotels 2018” Reveals Operators Are Struggling to Find Relevance Among Younger Guests that Demand More Personalized Incentives and Experiences
April 11, 2018
NEW YORK, April 11, 2018 -- Oracle Industry Connect -- Oracle today announced the findings of a global study titled "The Loyalty Divide,...
Using Loyalty Programs as a Tool for Brand Education
August 23, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com)
An old school sales technique that today is considered somewhat exploitative and sleazy may in fact...
Hospitality, Meet the Digital Age: Three Ways Hotel Loyalty Programs are Improving
May 2, 2017
By Marc Berman
Does anyone remember what it was like to plan a trip before the days of the internet? Travel agencies were our best friends and we got around...
Cloud5 Expands Direct Reservations Services with New Contact Center in Puerto Rico
March 2, 2017
Multicultural center combines near-shore cost efficiency with superior process to deliver highest conversion rates and caller satisfaction scores
Cloud5 Contact Center Achieves Major Service Record with One Million Hotel Reservations Booked
February 9, 2017
Chicago, IL (February 9, 2017) — Cloud5 Contact Center, the only provider of reservations optimization and enhanced agent services exclusively for...
JD Power Reports Marriott Ranks First in Customer Satisfaction with Hotel Loyalty/Rewards Programs
April 11, 2014
Recommendations from Hotel Staff as well as Friends and Family are Key Drivers of Customer Awareness and Adoption of Hotel Loyalty Programs
Invitation to Participate in Research Project on Loyalty Programs
September 30, 2013
Professor Chekitan Dev of Cornell University's School of Hotel Administration and Laurence Bernstein, Managing Director of Protean Strategies, invite you to...
Deloitte Survey Finds Airline Loyalty Programs Miss the Mark on Encouraging Real Loyalty
August 20, 2013
Survey Reveals 72% of High-Frequency Business Travelers Participate in Multiple Programs
NEW YORK, Aug. 20, 2013 -- Deloitte today released "Rising above the...