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Tag : jean francois mourier

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RG Hotels Boosts Revenue at Magnuson Hotels’ Memphis Property by 400% in 6 Months

June 29, 2017

Miami, FL – June 29, 2017 – Since mid-January 2017, RG HOTELS, the industry-leading hotel management company, has boosted revenue at the Magnuson...

Which Revenue Management Technology is Best for Your Property?

December 9, 2016

By Jean Francois Mourier, CEO of REVPAR GURU For many hoteliers, there is a great deal of confusion about the different revenue management technologies...

The Metric (That Most Hoteliers Ignore) That Can Significantly Impact Your Revenues

December 8, 2016

By Jean Francois Mourier, CEO of REVPAR GURU When most hoteliers consider their revenue management metrics, they most likely think about RevPAR, ADR and...

Technology Can Be the Problem, but It Is Also Your Solution

October 21, 2016

By Jean Francois Mourier Today, we all live in a very fast-moving, high-tech society; and yet, our technology always seems to be disappointing us....

Revenue Management: Art or Science?

October 17, 2016

By Jean Francois Mourier Revenue management is a very complex, time-consuming process. There are literally hundreds of factors that need to be considered...

True ADR is the Future of Revenue Management Metrics

September 23, 2016

By Jean Francois Mourier Like any highly complex, numbers-based discipline, there are many different evaluation metrics that could be used in revenue...

Five Ways to Boost Your Direct Bookings Today

August 8, 2016

By Jean Francois Mourier OTAs are a great source of revenue for hotels but because of the HUGE commission rates, they make the cost of acquisition too high to...

Worst Practices In Revenue Management – Part Two

July 28, 2016

By Jean Francois Mourier The hotel industry is very competitive and it’s crucial that hoteliers stand out and attract the attention of consumers online....

Worst Practices in Revenue Management – Part One

July 25, 2016

By Jean Francois Mourier Today, most expert articles are full of advice on best practices that hoteliers can use to improve the financial success of their...

Three Tips to Become an Online Superstar

July 6, 2016

By Jean Francois Mourier, CEO of REVPAR GURU Hopefully you have been reading my articles over the past few years and you’re familiar with my ...

Big Data: A Big Plus or a Big Pain?

June 16, 2016

By Jean Francois Mourier Today, revenue managers are obsessed with Big Data. Between historical pricing, performance data (RevPAR, GOPPAR, ADR, occupancy,...

Star Ratings: The Good, the Bad and the Inconsistent

June 10, 2016

By Jean Francois Mourier As most of you are probably aware, hotel ratings have gone through many different transformations throughout their existence. From...

OTAs: Good for Business or Bad Businesses? – Part Deux

June 6, 2016

By Jean Francois Mourier Last week, I wrote an article about how hotels hate the OTAs because of the huge commissions charged by the sites. Today, I want to...

OTAs: Good for Business or Bad Businesses?

May 31, 2016

By Jean Francois Mourier Although the hatred for the OTAs seems to have lessened slightly over the past few years, there are still many hoteliers who are...

Six Tips to Boost Direct Revenue in 2016

February 15, 2016

By Jean Francois Mourier  According to Phocuswright, 74% of independent hotel reservations in Europe come from an OTA[1]. As such every hotelier’s...

The European Rate Conundrum: To Be (in Parity) or Not to Be?

January 26, 2016

By Jean Francois Mourier First, I’d like to start this article by saying “Felicitations!” and “Gratuliere!” to hoteliers in...

2016 Revenue Management Resolutions for Independent Hotels

January 7, 2016

By Jean Francois Mourier As someone who has been working in the hotel industry for more than 13 years, I still find it shocking to discuss independent...

Revenue Management Insights: An Interview with Jean Francois Mourier

July 23, 2015

While most hoteliers are already familiar with the practice of revenue management, many hoteliers are still using less sophisticated methods to manage their...

The Pros & Cons of the Commonly Used Booking Restrictions

April 23, 2015

By Jean Francois Mourier Every hotelier has used a restriction in their pricing strategy at one time or another. Whether a minimum length of stay (MinLOS)...

The Next Frontier in Revenue Management: Big Data for Hoteliers

February 24, 2015

By Jean Francois MourierBig Data seems to have been the buzzword in most industries for the last five years. But unlike many other industries that have...

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