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Tag : hebs

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2016 Checklist to Maximize Revenues from Your SEM Campaigns

November 17, 2015

By Carmine Fischetti & Sara O’Brien Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients,...

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

November 5, 2015

By Margaret Mastrogiacomo It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer...

HeBStrategy: Q4 2015 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available

October 27, 2015

Now available for download, the HeBStrategy Q4 2015 Edition offers the latest hospitality technology and digital marketing news. The Whitepaper, full of...

Hotelier’s Action Plan to Win Back Market Share from the OTAs

October 15, 2015

By Max Starkov and Sara O’Brien Background: Despite a booming hospitality economy and record occupancy rates, ADRs and RevPARs, OTA market share...

HeBS Digital Announces the “Your Key to Success in 2016” Promotion for Hoteliers

October 9, 2015

Summary: HeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website revenue optimization consulting...

Et tu, Brute? Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Industry

September 28, 2015

By Max Starkov   Topic of the Day   Background Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for...

Don’t Sleep on Google Penguin: Adopt a Solid Defensive SEO Strategy

September 24, 2015

By Asher Fusco When Google Penguin originally rolled out more than four years ago, it impacted results for a staggering 12 percent of search queries. The...

HeBS Digital Wins 5 WebAwards, Including Best Hotel and Lodging Website

September 11, 2015

Summary: HeBS Digital, the hospitality industry’s leading digital technology, marketing and website revenue optimization consulting firm, earned five...

Notes from HeBS Digital’s Webinar: Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning

September 10, 2015

By Jennifer AlbertsHeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm hosted a...

Is Hospitality Ready for the Post-Rate Parity Era?

September 9, 2015

​By Max Starkov Background There has been a lot of talk in the press and discussion forums about the "fall” of rate parity in Europe and its...

RLHC RedLion.com Website Earns Top Honors

September 3, 2015

Web Marketing Association Awards RedLion.com Top Hotel and Lodging Website Spokane, Wash., Sept. 3, 2015 – RLHC (Red Lion Hotels Corporation) (NYSE: RLH)...

Escaping Obsolescence: The Fall of Flash in Hotel Digital Marketing

August 6, 2015

By Asher Fusco & Alison Hayes The days of utilizing Flash as a desktop advertising tool are soon coming to an end. One underlying reason may be that Adobe...

The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning

August 4, 2015

By Max Starkov and Sara O’Brien Executive Summary For the tenth year in a row, HeBS Digital announces the launch of “The Smart Hotelier’s Guide to...

Notes from the 3rd Annual Travelers Mindset Conference, Co-Hosted by HeBS Digital, Google & HSMAI

July 28, 2015

New York, NY July 28, 2015 –  HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

HeBS Digital’s New Rooms Showcase Module Displays Targeted, Streamlined Room Information

July 27, 2015

HeBS Digital launches its latest smartCMS innovation, the Rooms Showcase Module. This new functionality improves user experience, streamlines the path to...

HeBS Digital’s smartCMS Technology Wins a Gold Stevie Award in The 2015 American Business Awards

June 24, 2015

HeBS Digital's smartCMS, the industry's most advanced Content Management System (CMS) technology, won a Gold Stevie® Award in the Best Software...

HeBS Digital to Showcase Digital Technology Created to Increase Hotel Revenues at HITEC 2015

June 8, 2015

New York, NY (June 8, 2015) - HeBS Digital, the award-winning hotel digital technology, website design, full-service digital marketing and website revenue...

Google Doorway Page Algorithm Update: Action Plan for Hotel Vanity Websites

May 18, 2015

By Max Starkov and Asher Fusco Background: On March 16, Google announced the rollout of an algorithm change intended to minimize the visibility of spam...

HeBS Digital Joins the HSMAI’s New York Chapter Panel to Discuss Meta Search Best Practices

May 1, 2015

By Margaret Mastrogiacomo Recently, HeBS Digital participated in the HSMAI's New York chapter panel entitled "A Meta Conundrum" discussing the "ins and...

HeBS Digital to Speak on Content Personalization at EyeforTravel’s Online Marketing Strategies Conf.

April 29, 2015

HeBS Digital's Sara O'Brien, Senior Marketing Manager, will be speaking at EyeforTravel's upcoming Online Marketing Strategies for Travel conference in Miami...

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Page 5 of 9 pages