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Tag : hebs digital

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HeBS Digital and Google Discuss How Hoteliers Can Implement a “Direct is Better: 2016 Action Plan to Maximize Revenues and Lower Cost of Sale”

March 9, 2016

HeBS Digital hosted a session with Google at their NYC headquarters, placing the spotlight on ways hotel digital marketers can maximize revenues from the...

HeBS Digital Launches Tsogo Sun’s New Brand Website, a Digital Masterpiece for a Diverse Hotel & Casino Portfolio

March 8, 2016

Summary: HeBS Digital announces the launch of Tsogo Sun’s new hotels, gaming, entertainment and conference portfolio brand website

HeBS Digital Releases the smartCMS v7, Technology that Transforms the Hotel Website into the Primary Distribution Channel

March 4, 2016

NEW YORK, NY – March 4, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

March 1, 2016

By Max Starkov Background Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top...

Google’s Move Away From Right-Rail Ads: The Hotel Marketer’s Action Plan

February 29, 2016

By Asher Fusco and Carmine Fischetti Google rolled out a major change to its search engine results display in late February, phasing out text ads from the...

Investigating Duplicate Content: Hotel Marketing Strategies for Success

February 19, 2016

By Megan Harr Defining Duplicate Web Content Even the most discerning digital marketing professionals and hoteliers need to be cognizant of the dangers of...

HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns

February 17, 2016

NEW YORK, NY February 17, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

How Can Hoteliers Maximize Revenue from Google?

February 10, 2016

Watch Our One-on-One Discussions at Google’s NYC Headquarters Understanding how to maximize revenue from the extensive array of Google’s products...

Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts

January 27, 2016

By Asher Fusco Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search...

HeBS Digital to Speak on Real-Time Data and Personalization at EyeforTravel’s Smart Travel Analytics North America 2016 Conference

January 26, 2016

Summary: HeBS Digital President & CEO Max Starkov will address the most effective ways to utilize real-time data to engage potential guests, de-commoditize...

Hotelier’s 2016 Action Plan to Maximize Revenue from the Mobile Channel

January 15, 2016

By Max Starkov The full year results for 2015 are in and one thing is clear: the age-defining shift from desktop to mobile and tablet devices continued its...

HeBStrategy: The Q1 2016 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available for Download

January 12, 2016

HeBS Digital’s latest whitepaper recaps the news and events that shook the industry in Q4 2015, and prepares hoteliers for 2016. From hotel brand mergers...

HeBS Digital Announces 20% Website Revenue Increase Guarantee Promotion

January 5, 2016

NEW YORK – January 5, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue...

The Smart Hotelier’s 2016 Top Ten Digital Marketing Resolutions

January 5, 2016

By Max Starkov and Mariana Safer On paper, 2015 was a great year for the hospitality industry. We saw general increases in all key growth metrics, and we...

HeBS Digital Transforms the Industry in 2015 through Digital Technology and Marketing Innovations

December 21, 2015

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, celebrates a year full of...

Independent Hotelier’s Big Data vs. Real-Time Data Conundrum

December 3, 2015

By Max Starkov The following are highlights from Max Starkov’s article Independent hotelier’s Big Data vs. real-time data conundrum for the latest...

HeBS Digital Wins Record-Breaking 17 HSMAI Adrian Awards

November 30, 2015

Summary: HeBS Digital solidifies its status as the industry’s leading digital technology, full-service hotel marketing and website design...

2016 Checklist to Maximize Engagement and Revenues from Social Media

November 24, 2015

By Victoria Hsia Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...

The Perils of Using an Open Source Content Management System (CMS) to Power the Hotel Website

November 18, 2015

By Mariana Safer and Max Starkov Hoteliers are managing multi-million dollar properties. They have fiduciary responsibility to maximize the property's...

2016 Checklist to Maximize Revenues from Your SEM Campaigns

November 17, 2015

By Carmine Fischetti & Sara O’Brien Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients,...

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Page 5 of 11 pages