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Investigating Duplicate Content: Hotel Marketing Strategies for Success
February 19, 2016
By Megan Harr
Defining Duplicate Web Content
Even the most discerning digital marketing professionals and hoteliers need to be cognizant of the dangers of...
HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns
February 17, 2016
NEW YORK, NY February 17, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...
How Can Hoteliers Maximize Revenue from Google?
February 10, 2016
Watch Our One-on-One Discussions at Google’s NYC Headquarters
Understanding how to maximize revenue from the extensive array of Google’s products...
Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts
January 27, 2016
By Asher Fusco
Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search...
HeBS Digital to Speak on Real-Time Data and Personalization at EyeforTravel’s Smart Travel Analytics North America 2016 Conference
January 26, 2016
Summary: HeBS Digital President & CEO Max Starkov will address the most effective ways to utilize real-time data to engage potential guests, de-commoditize...
Hotelier’s 2016 Action Plan to Maximize Revenue from the Mobile Channel
January 15, 2016
By Max Starkov
The full year results for 2015 are in and one thing is clear: the age-defining shift from desktop to mobile and tablet devices continued its...
HeBStrategy: The Q1 2016 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available for Download
January 12, 2016
HeBS Digital’s latest whitepaper recaps the news and events that shook the industry in Q4 2015, and prepares hoteliers for 2016. From hotel brand mergers...
HeBS Digital Announces 20% Website Revenue Increase Guarantee Promotion
January 5, 2016
NEW YORK – January 5, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue...
The Smart Hotelier’s 2016 Top Ten Digital Marketing Resolutions
By Max Starkov and Mariana Safer
On paper, 2015 was a great year for the hospitality industry. We saw general increases in all key growth metrics, and we...
HeBS Digital Transforms the Industry in 2015 through Digital Technology and Marketing Innovations
December 21, 2015
HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, celebrates a year full of...
Independent Hotelier’s Big Data vs. Real-Time Data Conundrum
December 3, 2015
By Max Starkov
The following are highlights from Max Starkov’s article Independent hotelier’s Big Data vs. real-time data conundrum for the latest...
HeBS Digital Wins Record-Breaking 17 HSMAI Adrian Awards
November 30, 2015
Summary: HeBS Digital solidifies its status as the industry’s leading digital technology, full-service hotel marketing and website design...
2016 Checklist to Maximize Engagement and Revenues from Social Media
November 24, 2015
By Victoria Hsia
Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...
The Perils of Using an Open Source Content Management System (CMS) to Power the Hotel Website
November 18, 2015
By Mariana Safer and Max Starkov
Hoteliers are managing multi-million dollar properties. They have fiduciary responsibility to maximize the property's...
2016 Checklist to Maximize Revenues from Your SEM Campaigns
November 17, 2015
By Carmine Fischetti & Sara O’Brien
Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients,...
Red Lion Hotels’ ‘Hello Rewards’ Technology Platform Wins Gold Loyalty360 Award
November 13, 2015
New York, NY (November 13, 2015) – HeBS Digital is proud to announce that Red Lion Hotel Corporation (RLHC) won the Gold Loyalty360 Award in the...
2016 Checklist to Maximize Revenues from Multi-Channel Campaigns
November 5, 2015
By Margaret Mastrogiacomo
It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer...
HeBS Digital “Pay-As-You Go” Model Helps Hoteliers Accommodate Website Design in their 2016 Budgets
November 3, 2015
Summary: The industry’s leading digital technology, full-service hotel marketing and website design firm announces a “Pay-as-you-go” model...
2016 Checklist to Maximize Revenues from Content Marketing + SEO
November 2, 2015
By Asher Fusco & Megan Harr
Change is the only certainty in the world of search engine optimization. To succeed in the ever-evolving SEO landscape,...
HeBStrategy: Q4 2015 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available
October 27, 2015
Now available for download, the HeBStrategy Q4 2015 Edition offers the latest hospitality technology and digital marketing news. The Whitepaper, full of...