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Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings
July 5, 2016
By Margaret Mastrogiacomo and Max Starkov
Smart Data vs. Big Data
By now, many hoteliers are tired of hearing about “Big Data” and why they...
HeBS Digital Celebrates 15 Years of Building ‘Book Direct’ Strategies for Hoteliers
June 6, 2016
Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is celebrating 15...
Top Five Secrets to Building a Successful Hotel Multichannel Marketing Campaign
May 31, 2016
By Margaret Mastrogiacomo and Sara O’Brien
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking?...
Cheeca Lodge & Spa Website Relaunch Boosts Revenues by over 80%
May 26, 2016
Situated in Islamorada, Cheeca Lodge & Spa is a tropical paradise, perfect for every type of getaway. The property worked with HeBS Digital to relaunch...
How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency
May 16, 2016
By Max Starkov
The year of 2016 will be the first in which OTA revenues in the U.S. will surpass brand.com revenues in hospitality. The OTA vs. brand.com...
HeBS Digital’s smartCMS Website Technology Wins Gold Stevie® Award for Third Consecutive Year
May 13, 2016
New York, NY – May 13, 2016 – The American Business Awards have once again recognized HeBS Digital’s smartCMS Website Technology Platform...
Luxury Hotel Digital Marketing: Checklist to Turning the Luxury Hotel Experience into Online Bookings
May 10, 2016
By: Jennifer Alberts
Global luxury travel remains the fastest-growing of all the tourism and travel sectors, with luxury hotel chains experiencing significant...
Webinar on Q2 2016 Hospitality Technology and Marketing Strategy Forecast & Action Plan
May 4, 2016
New York, NY – May 4, 2016 – With the constant influx of news in our industry, along with the hundreds of other daily duties of the hotelier, it...
HeBS Digital’s New Brand Website for Tsogo Sun Receives “Official Honoree” Distinction in the 20th Annual Webby Awards
April 28, 2016
New York, NY – April 28, 2016 – HeBS Digital is proud to announce that the Tsogo Sun brand website has been selected as an Official Honoree in the...
HeBS Digital Innovative Website Technology Platform smartCMS v7 Nominated for World Travel Awards Recognition
April 21, 2016
Summary: HeBS Digital’s innovative website technology platform, the smartCMS v7, was nominated one of North America’s Leading Travel Merchandising...
HeBS Digital Honored with Best in Class IAC Award and 7 IMA Outstanding Achievement Awards
April 19, 2016
Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to have...
The Q2 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!
April 12, 2016
Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, announces the...
HeBS Digital Guarantees New Hotel Clients Will Win a Major Website Design or Digital Marketing Award
April 5, 2016
Summary: HeBS Digital introduces a new hospitality and travel award guarantee for clients that purchase a website design package in Q2 2016. The firm...
Google Just Upped the Penalty for Not Having a Mobile-Friendly Hotel Website
March 23, 2016
by Megan Harr
Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the importance...
HeBS Digital and Google Discuss How Hoteliers Can Implement a “Direct is Better: 2016 Action Plan to Maximize Revenues and Lower Cost of Sale”
March 9, 2016
HeBS Digital hosted a session with Google at their NYC headquarters, placing the spotlight on ways hotel digital marketers can maximize revenues from the...
HeBS Digital Launches Tsogo Sun’s New Brand Website, a Digital Masterpiece for a Diverse Hotel & Casino Portfolio
March 8, 2016
Summary: HeBS Digital announces the launch of Tsogo Sun’s new hotels, gaming, entertainment and conference portfolio brand website www.tsogosun.com....
HeBS Digital Releases the smartCMS v7, Technology that Transforms the Hotel Website into the Primary Distribution Channel
March 4, 2016
NEW YORK, NY – March 4, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...
Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability
March 1, 2016
By Max Starkov
Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top...
Google’s Move Away From Right-Rail Ads: The Hotel Marketer’s Action Plan
February 29, 2016
By Asher Fusco and Carmine Fischetti
Google rolled out a major change to its search engine results display in late February, phasing out text ads from the...
Investigating Duplicate Content: Hotel Marketing Strategies for Success
February 19, 2016
By Megan Harr
Defining Duplicate Web Content
Even the most discerning digital marketing professionals and hoteliers need to be cognizant of the dangers of...