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Building Customer Loyalty – How Easy Is It?
November 1, 2017
Here’s an exchange a traveler recently shared on Twitter, recounting a quick but memorable check-in experience at a major branded hotel:
Why Customer Loyalty Should Not Be Your Goal and What You Want Instead
September 27, 2016
By Dr. Dennis Rosen
Loyalty has become a goal of many businesses. Many consultants claim they will help businesses accomplish this goal. However, it is...
Hotel Loyalty - What’s Driving Customer Loyalty for Today’s Hotel Brands? A PwC Report
March 16, 2016
What do travelers find to be the most compelling aspect of hotel loyalty programs? Are the loyalty behaviors of Millennial travelers unique to this age group?...