Prominent Industry Executive Joins Towne Park to Lead Florida Operation
July 23, 2013 11:59am
Annapolis, MD-Towne Park, America's premiere provider of hospitality, healthcare and commercial parking staffing solutions announced the appointment of Peter Serena as Vice President of the Southeast Region, Diversified Markets.
Peter comes to Towne Park with an impressive and extensive pedigree of senior level leadership in luxury hotels and resorts, overseeing properties in Florida for over 10 years. Prior to joining Towne Park, Mr. Serena was the General Manager of Boca Raton Resort & Club, a Waldorf Astoria Resort. There, he oversaw the iconic 1,047 room resort which includes a Premier Club with over 3,100 members, beach club, golf, spa, tennis, fitness, marina and off-site country club.
"After an exhaustive search to find the right seasoned leader to head Towne Park's fastest growing region, I'm thrilled that Peter Serena has joined our team as Vice President, Southeast Region." said Executive Vice President Chuck Heskett. "Peter brings decades of experience leading some of the most notable hotel properties across the country and his insight from the hotelier's perspective is essential to Towne Park's continued penetration of our primary business sector in the hospitality industry. I could not be more pleased to have a leader of Peter's caliber inspiring and coaching our 2,000 Southeast Regional associates as we look to double our business in Florida in the next 3-5 years. Peter's hands-on and approachable style and high service standards make him an immediate fit to join Towne Park's senior leadership team."
Mr. Serena will oversee Towne Park's financial performance, guest satisfaction, client retention, employment practices and business development objectives in the Southeast Region. "With Towne Park the tremendous opportunity for growth in the Florida market, and nationwide, provided me with the type of challenge I was looking for at this stage of my career," says Mr. Serena. My goal is to impart an even more refined service style for our valet teams, building confidence in our clients that we have the expertise and experience to meet the highest service standards in the industry."
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Contact: Stacey Brumfield
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