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VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure products leverage the distribution capabilities of the VNetwork, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers hotel brands and hoteliers the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images to more than 30,000 travel websites for 85,000 hotels worldwide. Follow VFM Leonardo on Twitter at @VFMLeonardo.

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VTV - Online Hotel Merchandising Insights. Every Week.

VTV is an online video series featuring weekly interviews with industry experts discussing the most important issues in online marketing, e-commerce, sales and distribution for the hotel industry with your host John McAuliffe, Chief Marketing Officer of VFM Leonardo.

Watch VTV »

Articles and White Papers

Online Merchandising: What is it and How Can You Use it to Your Advantage?

By understanding and implementing the fundamentals of online hotel merchandising, hoteliers can leverage the Internet as a cost effective sales and marketing channel by capturing shoppers’ attention and motivating them to book. Learn six simple ways hotels can use online merchandising to their advantage. Download Now »

Online Merchandising: How Hoteliers Can Enhance their Online Presence, Set Themselves Apart and Drive More Bookings

What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book. Download Now »

The Influence of Visuals in Online Hotel Research and Booking Behavior
A comprehensive research study by Harris Interactive examining the importance of both quantity and quality of visuals (photos, 360˚ virtual tours, and videos) to online travel shoppers. Download Now »

Top 5 Online Merchandising Tips For Hoteliers

"At the core of merchandising, is the fundamental idea that presentation greatly affects how well products sell. Although it’s a concept that hoteliers typically associate with choosing the right pillows or accessorizing guestrooms with certain decor, there is a new way of thinking about merchandising: as a proven way to extract the most value from online hotel listings. This mentality is becoming the key to success for hotels in today’s competitive online travel market." Download Now »


VFM Leonardo Recent News Releases

VFM Leonardo Hosts Hotel Marketing Webinar - Get Social: How to Use Social Media to Tell Your Hotel's Story / January 2013

VFM Leonardo Technology Adopted by Best Western International to Enhance Visual Experience on Newly Redesigned BestWestern.com / December 2012

VFM Leonardo Hotel Marketing Webinar - Engage at Every Stage: What Hotel Marketers Can Learn From Successful Online Retailers / October 2012

VFM Leonardo Hosts Hotel Marketing Webinar - Business Travel 2.0: How to Better Market Your Hotel to Business Travelers; 45 Minute Webinar for Hotel Marketers on September 19th / September 2012

VBrochure Offers Hotels Ability to Deliver Multi-Media Experiences Targeted to Corporate Travelers; Hotels Subscribing to VFM Leonardo's VBrochure Find Great Success Targeting Corporate Travelers by Displaying Business-Focused Multi-Media Experiences Online / August 2012

VFM Leonardo Delivers Technology to bring Room Key Visitors a Richer Experience; VFM Leonardo Powers Hotel Visual Content on Room Key to Make a Greater Visual Impact with Travel Shoppers / July 2012

VFM Leonardo Launches New Tablet Optimized Website Solution for Hotels; VFM Leonardo Announces VPowered Tablet Website - A Multi-Media Driven Tablet Optimized Hotel Website included with the VBrochure Ultra Premium Online Merchandising System. / July 2012

Webinar - Time to Learn: How You Can Use Facebook Timeline to Tell Your Hotel's Story; Take 45 Minutes to Learn How to Leverage Facebook Timeline's New Features to Maximize the Impact of Your Facebook Page / June 2012

VFM Leonardo Announces Timeline Enhanced VBrochure Facebook Apps Suite; Suite of Facebook Applications Redesigned to Maximize Impact of New Facebook Timeline / June 2012

Webinar: Take Your Hotel Marketing Mobile; Take 45 Minutes to Learn How to Market Your Hotel to Mobile Travelers from Two Expert Hotel Marketers. / May 2012

VFM Leonardo Launches Two New Hotel Marketing Education Series on VTV Channel; More Series. More Experts. More Topics. Industry Leading Online Video Marketing Channel for Hotels adds eMarketing Minutes and Virtual Roundtable Discussions to Already Popular One-on-One Interviews / May 2012

Virtual Roundtable on Social Media in Hotel Marketing - Your Guests Are Social. Are You? / April 2012

VFM Leonardo Launches Next Generation Mobile Website Solution for Hotels; Announcing VFM Leonardo's Next Generation VPowered Mobile Hotel Website - A Complete Multi-Media Driven Mobile Optimized Hotel Website included with the VBrochure Ultra Premium Online Merchandising System / March 2012

Webinar March 21: Learn How to Tell Your Hotel Story on Social Media Channels; Take 45 Minutes Next Wednesday to Join VFM Leonardo and Two Storytelling and Marketing Experts to Learn How to Tell Your Hotel Story on Social Media Channels. / March 2012

VFM Leonardo Helps Hotels Target Business Travelers; VFM Leonardo Expands its Network of Meeting Planner and Corporate Self-Booking Tools and Sites to Enable Hotels to Better Merchandise their Properties to the Corporate Travel Segment. / February 2012

VFM Leonardo and Webjet Partner to Give Online Hotel Shoppers a Richer Experience; Australia's Largest Online Travel Agency Enhances Hotel Shopping Experience with Images and Rich Media. / December 2011

VFM Leonardo Announces Launch of VBrochure Facebook Apps Suite; Suite of Facebook Applications Enables Hotels to Display Visual Media, Promote Special Offers and Convert Bookings on Facebook Pages. / December 2011

Webinar: Social Media and Storytelling for Hotels, November 30th at 11:00 am; Take 45 Minutes to Join VFM Leonardo, a Hotel General Manager Turned Mystery Author and a Experienced Hotel Marketer to Learn How to Tell Your Hotel Story on Social Media Channels. / November 2011

VIDEO: Marketing Strategies that Help Hotels Avoid Discounting / October 2011

CSM Lodging Wins 'Like to Win' Facebook Contest from VFM Leonardo; Like to Win Facebook Contest Winner Receives Unlimited Subscription to VBrochure Ultra Premium Valued at Over $6,000. / October 2011

Webinar: Social Media and Storytelling for Hotel Marketers, October 13th, 11:00 am; Take 45 Minutes this Thursday to Join VFM Leonardo and a Hotel General Manager Turned Mystery Author to Learn How to Tell Your Hotel Story on Social Media Channels. / October 2011

Crowne Plaza Ventura Beach Wins Like to Win Facebook contest from VFM Leonardo; Like to Win Facebook Contest Winner Receives VPowered Multi-Media Player Makeover Using Online Merchandising Best Practices / September 2011

VFM Leonardo's VNetwork Experiences Significant Growth in Travel Consumer Reach and Engagement; The Travel Industry's Largest Online Media Syndication Network Saw an Increase of 134% in Views of Media Displayed in VPowered Multi-Media Player since February of this Year. / August 2011

VFM Leonardo Launches "Like" to Win Facebook Contest for Hotels; Hotels Invited to Enter Facebook Contest for Chances to Win New Facebook App and Online Merchandising Best Practices Services from VFM Leonardo. / July 2011

Red Roof® Selects VFM Leonardo to Strengthen their Online Visual Presence / June 2011

Wyndham Hotel Group Taps VFM to Enhance Online Photo Distribution / June 2011

VFM Leonardo Launches Mobile Media Player for VBrochure; The Latest Innovation from VFM Leonardo’s VLabs is the VPowered Multi-Media Player for Mobile Devices Used on Hotel Websites and Major Travel Channels. / June 2011

VFM Leonardo Announces New Facebook App for VBrochure; Facebook Application that Adds VPowered Multi-Media Player to Hotel Facebook Pages is the Latest Innovation from VFM Leonardo’s VLabs Team. / June 2011

Holiday Inn Express & Suites Modesto Meets Online Travel Shopper Demands for Video; There is Nothing "Muy Modesto" about this VFM Leonardo Merchandising Hero's Online E-Business Success. / May 2011

Merchandising Health Index: VFM Leonardo's Online Tool Lets Hotels Compare their Online Marketing to their Competitors' / May 2011

Trust International Partners with VFM Leonardo to Simplify Image Management; Integration of VFM Leonardo’s VScape System with Trust International’s yourVoyager CRS Simplifies Hotel Image Management for Chains / April 2011

Marriott Properties using VFM Leonardo’s VBrochure System to Make the Most of their Rich Media Investments / March 2011

What Every Hotel Marketer Should Know About Video; Webinar for Hotel Chain Marketers / March 2011

VFM Leonardo Releases Consumer Data That Reveals Most Popular Web Sites for Viewing Hotel Visuals; 5 Reasons Why Travel Shoppers Want to See Hotel Visuals / February 2011

Hilton Properties using VFM Leonardo’s VBrochure Online Merchandising System increased 160% in 2010 / February 2011

Online Video Increases Booking Conversions for Hotels; Hotels Using Video and VFM Leonardo’s VBrochure™ Online Merchandising System Increase Bookings / January 2011

IHG Hotels using VFM Leonardo’s VBrochure Online Merchandising System increased 200% in 2010 / January 2011

VFM Leonardo Launches Online Merchandising Best Practices Group / January 2011

VFM Leonardo Partners with Pegasus’ Utell® Hotels & Resorts to Provide Online Hotel Merchandising System for Member Hotels; Utell to offer VFM Leonardo’s VBrochure™ Online Merchandising System to 11,000 member hotels to merchandise their properties more effectively online and in the VNetwork™. / September 2010

Webinar: Welcome to the Video Economy; How Successful Hoteliers Are Producing, Displaying and Syndicating Video Online / September 2010

VFM Leonardo and Frommer's Travel Guides Make the Hotel Research Process Richer; Leading Travel Publisher adds Hotel Visual Content Powered by VFM Leonardo to Hotel Pages / August 2010

Global Survey Reveals Most Effective Online Conversion Tactics for 2010 / August 2010

How to Increase Booking Ratios; Video Interview with Pegasus’ COO Ric Leutwyler on What Hoteliers can do to Increase Booking Ratios. / July 2010

Sol Meliá Selects VFM Leonardo to Strengthen Visual Presentation of Hotels Online / July 2010

Driving Demand in a Recovering Market: Video Interview with Richard Wiegmann on the State of the Travel Industry and What Hoteliers can do to Prepare for the Upturn. / July 2010

Marriott International Selects VFM Leonardo to Enhance the Visual Presentation of Marriott Properties Online / July 2010

How to Tell Compelling Stories that Attract and Convert Travel Shoppers; Video Interview with Daniel Edward Craig on How to Craft Stories that Make a Hotel Stand Out Online. / July 2010

Brand Awareness in Visual Times; Video Interview with Trust International’s Managing Director, Richard Wiegmann, on How to Attract and Win Customers in the Hypercompetitive Shopping Environment. / June 2010

Using Video to Engage and Interact with Online Travel Shoppers - Complimentary Webinar; Three Industry Experts will reveal the Steps to Using Online Video to Increase Sales Conversions / June 2010

VIDEO: Improving Your Presence Online / April 2010

VIDEO: How Not to be Invisible Online / April 2010

VIDEO: Overcoming eBusiness Challenges / March 2010

Are You Using the Power of Video to Fill Your Hotel Rooms? - Register for this Complimentary Webinar to Learn What Every Hotelier Needs to Know about using Online Video to Appeal to Different Generations of Travel Shoppers. / March 2010

VIDEO: 7 Steps to Successful Travel eBusiness – A Holistic Approach / March 2010

Webinar: Selling Hotel Rooms to the Video Generation, March 23rd, 2:00pm Eastern/11:00am Pacific; Register for this Complimentary Webinar to Learn What Every Hotelier Needs to Know about using Online Video to Appeal to Different Generations of Travel Shoppers. / March 2010

VIDEO: Page Position: How to Optimize Conversions Online Using OTAs / March 2010

VIDEO: The Role of OTAs in the Travel Planning Process / March 2010

VFM Leonardo Powers Visuals of Hotel Wedding Venues on OneWed; VFM Leonardo Enhances Wedding Venue Research and Selection Process for Engaged Couples on OneWed with Hotel Visual Content. / February 2010

VIDEO: What Travel Shoppers Want / February 2010

VIDEO: Untapped Online Opportunities / February 2010

VIDEO: Developing an Effective Online Media Strategy / February 2010

Best Western International Selects VFM Leonardo to Manage and Distribute Hotel Visuals; VScape® Digital Asset Management System is Selected by Best Western to Efficiently Manage and Distribute Hotel Photos Online. VFM Leonardo also Named the Preferred Distributor of Rich Media for Best Western Properties / February 2010

VIDEO: Increasing the Relevance of Your Hotel’s Content Using Personas / February 2010

Luxe Worldwide Hotels Distributes Visual Content Exclusively through VFM Leonardo; Luxe Worldwide Hotels Selects VFM Leonardo’s VScape® and VBrochure™ Products Exclusively to Distribute Visual Content and Visually Merchandise Hotels Online. / January 2010

Small Luxury Hotels of the World™ Adopts VFM Leonardo’s VScape® Digital Asset Management System; VFM Leonardo’s Platform Chosen by SLH to Manage and Distribute Photos for Over 500 Hotels; Also Named Exclusive Provider of Rich Media Distribution Services for SLH Hotels / January 2010

Mövenpick Hotels & Resorts Merchandises Hotels Online with VFM Leonardo’s VBrochure Online Merchandising System; Upscale hotel management company uses VBrochure to better merchandise its hotels online with visual content across the largest network of travel intermediaries and websites / January 2010

VIDEO: To Merchandise or Not / January 2010

VIDEO: The Billboard Effect: Why hoteliers need to think of OTAs as marketing vehicles versus reservation engines / January 2010

VFM Leonardo Selected to Distribute Videos for Accor North America’s Motel 6 Properties; North American operator of more than 1,000 hotels selects VFM Leonardo for distribution of videos for 142 Motel 6 properties / December 2009

VIDEO: Search Goes Visual / December 2009

VFM Leonardo Selected to Distribute Virtual Tours for Aston Hotels & Resorts; Leading Hawaiian Hotel and Resort Company to use VFM Leonardo’s VBrochure Online Merchandising System to distribute virtual tours for 25 hotels and resorts throughout Hawaii and its two new mainland properties / December 2009

VIDEO: OTAs and TPIs – The Gateways to Purchase Consideration / December 2009

VIDEO: Marketing Your Hotel to Gen X and Y / November 2009

VFM Leonardo Announces Toby Kubis Joins Executive Team; Travel Industry Veteran Toby Kubis Joins VFM Leonardo as Vice President Corporate Hotel Sales / November 2009

New on VTV Channel: The Role of Online Information in Travel Shopping / November 2009

New on VTV Channel: The Integration of Revenue Management and Marketing / November 2009

Webinar: Outlooks for Successful Online Merchandising in 2010, November 12th, 2009, 2:00pm Eastern; Complimentary webinar on what smart hoteliers are doing to extract more value out of their hotel’s presence online in the year ahead with speakers Henry Harteveldt from Forrester Research and Edward Perry from WORLDHOTELS / November 2009

VFM Leonardo Chosen by Carlson Hotels Worldwide to Distribute Images and as Primary Distributor of Rich Media; Largest distributor of visual content for hotels worldwide expands relationship with Carlson to enhance visual presentation of its hotels on Carlson brand websites and thousands of websites used by travelers to research hotels online. / October 2009

New on VTV Channel: The World Tweets, Should I? / October 2009

Fareportal, Inc. Joins VFM Leonardo’s VNetwork™; FAREPORTAL powered travel sites to source all rich media content and still images exclusively through VFM Leonardo / October 2009

New on VTV Channel: eBusiness for Hoteliers – Panacea or Pain? – The Role of Visual Content in Travel Shopping / October 2009

New on VTV Channel: Generational Marketing - Matures and Baby Boomers / October 2009

Amadeus Extends Relationship with VFM Leonardo; Amadeus to source and manage all hotel visual content using VFM Leonardo’s VScape® Digital Asset Management System / October 2009

New on VTV Channel: How to Leverage Content Online / October 2009

VFM Leonardo’s VScape® Digital Asset Management System Selected by SynXis to Manage and Distribute Hotel Visual Content for Over 10,000 Hotels; SynXis will integrate VScape within its RedX Distribution Management System for easy digital asset management and distribution / October 2009

New on VTV Channel: eBusiness for Hoteliers - How to Motivate the Content Sensitive Traveler / September 2009

VFM Leonardo Selected by White Lodging to Better Merchandise Hotels Online / September 2009

New VTV Episode: The Traveler’s Road to Decision / September 2009

Travelport GDS and VFM Leonardo Extend their Relationship to Include Worldspan; New exclusive agreement will enable Worldspan users to access the same visual hotel content as Galileo users / September 2009

Understanding Online Travel Shoppers: How Smart Hoteliers are Engaging Today’s Travelers and Driving More Bookings / September 2009

New VTV Episode: The New Luxury – Merchandise, Don’t Sell / September 2009

New VTV Episode: VIDEO - Visual Content Decisions - What? How Much? Why? / September 2009

Content: The Key to Hotel Bookings - Complimentary Webinar September 10th; Learn about the Five Pillars of Effective Travel eBusiness and how hotel content plays a significant role in driving bookings. / September 2009

Content: The Key to Hotel Bookings? / John McAuliffe - VFM Leonardo / September 2009

New VTV Episode: How to Know Where the Fish Are / August 2009

Preferred Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual Content Distribution Services; Member properties of Preferred Hotel Group’s brands to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to 30,000+ electronic channels and travel websites in VNetwork™ / August 2009

StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace With Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of Rich Content Showcasing Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace / August 2009

VFM Leonardo Chosen as Exclusive Provider of Hotel Visual Content for Concur’s Corporate Travel Booking Solutions; Largest distributor of visual content for hotels worldwide expands relationship with Concur making their photos, virtual tours and video available to thousands of corporate customers / August 2009

New VTV Episode: Online vs. Offline Marketing / August 2009

WORLDHOTELS Selects VFM Leonardo as Exclusive Solution / August 2009

VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels. / August 2009

VFM Leonardo to Power Visual Content Management and Distribution for Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts VScape® Digital Asset Management System to efficiently manage and deliver hotel visual content to online channels / August 2009

This Week on VFM Leonardo’s VTV: The New Luxury – Experience, Not Status: Educational video series featuring weekly interviews with hotel and travel industry experts launches new episode ‘The New Luxury – Experience, Not Status’ with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009

This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't; Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009

VFM Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer Site Voyij.com; VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos / August 2009

VFM Leonardo Expands VNetwork™ to Include Gekko.com; The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, Gekko.com / August 2009

VFM Leonardo Launches VTV / July 2009

Online Merchandising: What is it and How Can You Use it to Your Advantage? Six simple ways hotels can use online merchandising to their advantage / Paolo Boni / July 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Discover the Secrets to Differentiating Your Hotel in the Online Marketplace / June 2009

How to Stand Out, Inspire and Motivate the Online Travel Shopper / May 2009

Online Seminar: The Secrets to Extracting More Value from Your Hotel's Listings on OTAs and Third-Party Travel Sites. Learn How to Better Merchandise Your Hotel Online - April 14th, 2009 / April 2009

VFM Leonardo Expands Visual Content Distribution Network to
include Additional 40+Travel Websites Powered by GTA Travel
/ March 2009

VFM Leonardo Partners with InnLink to Maximize Online Revenue for Hotel Customers; Leading distributor of visual content for the global travel industry enters into partnership with industry leading reservations service and representation company to enhance revenue for its hotels through online rich media distribution / February 2009

VFM Leonardo Appoints Jeff Thomas as Vice President Global Distribution; Travel industry veteran to build on VFM Leonardo’s expanded online media network / November 2008

Americas Best Value Inn to Further Enhance Online Presence with Rich Media from VFM Interactive - VFM to produce and distribute new rich visual content for all ABVI properties / October 2008

Outrigger Hotels & Resorts and OHANA Hotels & Resorts Roll-Out New Online Videos for Their Hawaii Properties / March 2008

Myfidelio.Net And VFM Interactive To Provide Hotels With A Central Gateway For Distribution And Management Of Visual Content In All Channels; All myfidelio.net hotels now have access to VFM’s Vscape solution to distribute and manage images in all GDS and thousands of Internet Channels / March 2008

VFM Interactive Announces Louise Meyer Joins Executive Team; Highly regarded industry veteran to help build VFM's hotel media production and distribution business / February 2008

Great Hotels Organisation Partners with VFM Interactive to Provide Rich Media Production and Distribution Services for their Member Hotels Worldwide; GHO adopts VFM's Vscape media management and distribution solution to distribute hotel photos and rich media to thousands of electronic channels / February 2008

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Contact:
 VFM Leonardo Head Office
111 Peter Street, Suite 530
Toronto, Ontario
Canada M5V 2H1
Toll Free: 1-877-593-6634
Tel: + 1 416 593 6634
Fax: + 1 416 593 7572
Web: www.vfmleonardo.com
Contact VFM Leonardo »
 
VFM Leonardo Global Offices
Canada - United States - United Kingdom - Israel - Singapore
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