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TIG Global, a subsidiary of MICROS Systems, Inc., is one of the most experienced providers of interactive marketing services dedicated to the hospitality industry. With nearly ten years of experience working with hundreds of clients around the globe, TIG Global has developed a proven set of strategies to successfully leverage the marketing efforts of hotels, delivering unsurpassed incremental revenue and visitors online.  
 
TIG Global works closely with each of its clients to create a custom marketing strategy and provide ongoing support and consultation to generate the greatest ROI with the lowest customer acquisition costs. The company’s full-service approach includes:
  • Multi-language website design and development that pushes customers through to the reservation process.
  • Search engine optimization that prominently places businesses at the top of the search engines for direct visibility.
  • Paid search marketing designed to capture and deliver traffic for increased conversion.
  • Digital media and online advertising that deliver pre-qualified leads from a network of over 2,000 media partners.
  • E-mail marketing campaigns created to strengthen customer loyalty and establish relationships with interested travelers.
  • Custom social media programs to push your brand to the forefront and establish direct communication with customers.
  • Mobile marketing that encourages customers to book anytime and anyplace.
TIG Global’s services are proven to:
  • Drive incremental direct revenue
  • Generate a ROI unrivaled by traditional marketing
  • Protect your online reputation
  • Increase market share over competitors
  • Enhance customer loyalty for repeat business
  • Build brand awareness
  • Regain control over your online inventory
In addition, TIG Global has developed an e-marketing video resource called Ask the Experts. The Ask the Expert video series is designed to empower and educate hospitality industry professionals around the world, providing them with the opportunity to ask, vote and view answers to their most burning Internet marketing questions.  A sample video can be viewed here:

Ask the Expert Video Series

To see more videos in this series or to submit your own e-marketing question, click here.


TIG Global Press Releases:

MICROS Introduces New MICROS eCommerce Group; TIG Global is now MICROS eCommerce / May 2012
Royal Park Hotel in Detroit Selects MICROS eCommerce Services|TIG Global for Strategic Internet Marketing Services / March 2012
TIG Global Sweeps W3 Awards, WebAwards, and Davey Awards Earning Top Honors as Interactive Agency; Agency Takes Home Twelve Prestigious Awards for Continued Excellence in Web Design and Online Marketing / January 2012
MICROS eCommerce Services|TIG Global Announces Newest Partnership with Washington, DC's The Jefferson Hotel and Plume Restaurant / December 2011
MICROS eCommerce Services|TIG Global Signs New Client, Destination Marketing Organization Washington County, Oregon / December 2011
MICROS eCommerce Services|TIG Global Expands Relationship with Delta Hotels; New Strategic Partnership Poised to Enhance Booking Experience and Web Visibility / August 2011
2011 Social Media Trends; TIG Global Experts Look at the Trends that will Impact Hotel Marketers Most in the Year Ahead / February 2011
European Hotels Broaden Market Reach to Increase Revenue During Tough Times; TIG Global’s E-marketing Strategies Drive Incremental Revenue to the Strand Palace Hotel and Tiara Hotels and Resorts / September 2010
Leading Interactive Agency Receives Worldwide Acclaim; 2010: A Banner Year for TIG Global / July 2010
TIG Global Unveils New Website for Beaches of South Walton; New Website Increases Awareness of Destination’s 15 Unique Beach Communities / May 2010
TIG Global Launches Full-Scale International Online Marketing Campaign for Capital Region USA; Translated Website and Online Marketing Efforts Support CRUSA’s International Expansion / May 2010
Gen Y and the Online Travel Marketer; Join TIG Global on May 18th or May 19th as they host a complimentary webinar on “Tips for Marketing to Gen Y in the Online Space.” / April 2010
TIG Global Releases Third Report in Destination eMarketing Best Practices Series; ‘Microsites, Mobile, and Apps’, Now Available to the Public / April 2010
Hospitality and Travel Professionals Receive New e-Marketing Video Resource; TIG Global Provides Educational, On-Demand Internet Marketing Tips to Hospitality Professionals / April 2010
Destination Toledo Selects TIG Global as its Exclusive Travel Internet Marketing Partner; TIG Global to Grow Destination’s Brand and Web Presence via New, Cutting-Edge Website / March 2010
Leading Travel E-Marketing Firm Partners with 1,001st Client; TIG Global Attracts a Growing Client Base with Leading–Edge Services and Customer Focus / December 2009
Amidst Recession, TIG Global Develops Philanthropy Task Force; Travel E-Marketing Company Dedicates Resources to Giving Back During Tough Times / November 2009
Getting Social: Why All Travel Professionals Need to Use Social Media; TIG Global complementary webinar on Getting Social – Thursday, December 3, 2009 – 2:00PM (EST) / November 2009
Capital Region USA Targets International Travelers with Help from TIG Global; New Website and Online Marketing Campaign Support CRUSA’s 5 Year Strategic Plan / November 2009
TIG Global Sweeps the WebAwards Competition with Wins in all of the Travel Categories; TIG Global Honored with 10 WebAwards for eMarketing excellence in the Hotel and Lodging, Travel, and Restaurant Categories / Ocotober 2009
Five-star Abu Dhabi Hotel Increases Middle East Market Share Through Partnership with TIG Global; TIG Global Launches New Website and Online Marketing Plan for Vision Hotel Apartments Deluxe / October 2009
TIG Global Launches New Series of Reports on Destination eMarketing Best Practices; First Report, ‘Social Media and the DMO Marketer’, Now Available to the Public / July 2009
Targeting Global Travelers: A Guide for International Website Optimization / June 2009
TIG Global Unveils Innovative Website for the Richmond Metropolitan Convention and Visitors Bureau; New Website Utilizes Interactivity and Local Travel Reviews to Attract Niche Travel Markets / March 2009
Expand Your Target Market Internationally to Regain Online Revenue / February 2009
TIG Global Wins Big at International Marketing Competition; TIG Global Secures 12 Adrian Awards for Outstanding Website Design and E-marketing / January 2009
Middle East Hotel Brand Selects TIG Global to Grow its Hotel Chain Empire; TIG Global to Launch Strategic Online Marketing Campaign to Capture Market Share / December 2008
Curacao Tourist Board, San Diego North CVB, CVBreps.com, and Longmont Area Visitors Association Select TIG Global as their DMO Internet Marketing Partner / December 2008
eMarketer of the Year, TIG Global, Receives Additional International Honors; All TIG Global Partners in the 2008 WebAward Competition Recognized for Outstanding Website Design / October 2008
TIG Global to Assist One of Europe's Most Famous Hotels, Gran Hotel La Florida; TIG Global Launches Integrated and Multi-Lingual Online Marketing Efforts to Reach the World / September 2008
Sea Island Resorts Selects TIG Global to Strengthen its Online Presence; TIG Global Unveils New Website and Online Marketing Plan to Increase Resort’s Revenue / September 2008
Travel-Generated Content and Web 2.0 Is Here to Stay. Why Not Put it to Work for You? / May 2008
TIG Global Receives Top International Honors for Website Design and Internet Marketing; TIG Global Wins Three Summit Creative Awards / May 2008
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / March 2008
Ten Standards for Promoting Your Hotel Online / March 2008
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / February 2008
TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases; Bill Clinton spotlights TIG Global's Online Marketing Efforts at the Clinton Global Initiative for the Fight against Neglected Tropical Disease / October 2007
10 Ways to Optimize your Hotel Website through Copy; How to Use Copywriting to Achieve Higher Search-Engine Rankings for Your Site / October 2007
TIG Global Collects International WebAwards for Superior Website Design; Grand Hotel Esplanade Berlin and LXR Luxury Resorts and Hotels Receive Web Design Honors / September 2007
TIG Global Receives Top International Honors for Website Design; Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards / August 2007
TIG Global Expands European Operations with New Sales Director; Jeff Down to Bring 15 Years of International Travel Industry Experience / June 2007
TIG Global Taps New SVP of Global Hospitality Sales New SVP to Grow TIG Global’s Worldwide Portfolio / May 2007
TIG Global's E-Mail Marketing Campaign Receives National Honors; The Web Marketing Association Awards TIG Global'Best E-mail Message' for The Rittenhouse / April 2007
TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007
TIG Global Lega Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish “Profits and Pitfalls in Online Marketing” / October 2006
The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006
Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006
TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006
LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006
Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006
The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006
TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006
TIG Global Announces New Senior Management Appointments / October 2005
TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005
Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005
CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005
Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005
TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005
TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003

© All content is the copyright property of TIG Global and cannot be used without prior written consent

 

Contact:
TIG Global
5550 Friendship Blvd.
 Suite T100
Chevy Chase, MD  20815

(P) 301.841.4700
(F) 301.841.4750
info@tigglobal.com
http://www.tigglobal.com/
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