Lodging Outlook is STR's monthly newsletter which provides key
performance information on the U.S. lodging industry and insights on relevant
issues. Each month, Lodging Outlook provides occupancy, room rate, room
supply, room demand and room revenue information for the total U.S. lodging
industry. Monthly and
year-to-date results are also provided for census region, price levels,
location types, top 25 lodging markets and all fifty states.
In addition to current trend tracking, Lodging Outlook periodically
includes special market segment analyses and STR's view of future industry
performance. Past topics addressed in Lodging Outlook include analysis
of newly
constructed hotels, all-suites, small hotels and specific state and
market reviews. Lodging Outlook is endorsed by the American Hotel
& Motel Association.
Lodging Outlook may be subscribed to for a nominal fee.
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"See How They Grow" (Sement Report)
-Chuck Ross, Lodging, October, 1997
Synopsis: Continued
disparity between supply and demand growth will inhibit improvement
in the mid-price
segment.
"Supply, Demand and Revenue" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management,
September, 1997
Synopsis: For
economy chains, net supply growth during this decade has been in excess
of 31 percent.
"Rising Rates Lift All Segments" (Segment Report)
-Chuck Ross, Lodging, September, 1997
Synopsis: Despite
streamlined operations, the industry would have lost $200 million in
1996 without
them.
"Upscale Upswing" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management,
June, 1997
Synopsis: Upper
upscale chains have consistantly led the other market segments in
growth and occupancy.
"Current Supply & Demand Trends" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management,
May, 1997
Synopsis: Recent
changes in the relationship between supply growth and demand growth
trends.
"Bigger is Better" (Segment Report)
-Chuck Ross, Lodging, May, 1997
Synopsis: How
the 10 largest U.S. hotel markets fared in 1996.
"Top Ten Golden Markets" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management,
April, 1997
Synopsis: A
summary of markets experiencing the highest occupancy, ADR growth, high
suppy and demand
growth during 1996 (excluding Las Vegas).
"Destination (Resorts): Continual Profitability" (Segment Report)
-Chuck Ross, Lodging, April, 1997
Synopsis: Demand
outpacing limited growth in the Resort segment.
"Numbers for '96" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management
, March, 1997
Synopsis: Comparison
of 1996 performance with 1995 by chain scale category.
"1996: A Vintage Year" (Segment Report)
-Chuck Ross, Lodging, March, 1997
Synopsis: Midprice
and Upscale segments should look for flattening occupancy.
"Closer Focus" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management
, February, 1997
Synopsis: The
focus of industry performance has shifted from a short-term to long-term
perspective--and
new methodology is needed for more accurate analysis.
"What's in a Segment Name?" (Segment Report)
-Chuck Ross, Lodging, February, 1997
Synopsis: Explanation
and analysis of splitting the "Midscale Chain Scale" along F&B
Lines.
"Revving-up RevPAR" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management
, January, 1997
Synopsis: While
RevPAR growth has been healthy in most segments, it has been
exceptionally
strong among urban hotels in major metro markets.
"A Flat Economy" (Segment Report)
-Chuck Ross, Lodging, January 1997
Synopsis: Penetration,
Yield and RevPAR all down in the Budget and Economy segments.
"Worldwide Performance" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management,
December 16, 1996
Synopsis: Recap
of the Worldwide Hotel Industry Study by STR, Horwath International and
the International
Hotel Association.
"Strong and Independent" (Segment Report)
-Chuck Ross, Lodging, December 1996
Synopsis: High
end independent hotels can expect solid occupancy and RevPAR growth.
"The Limits of Growth" (Guest Column)
-Randell A. Smith, Lodging Hospitality, November
1996
Synopsis: Keeping
a level head about supply growth is critical.
"Things Are Not All-Suite" (Segment Report)
- Chuck Ross, Lodging, November 1996
Synopsis: Demand
in the all-suite segment could trail supply by 8 percent in 1997.
"Middling Performance in Mid-America" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management,
November 4, 1996
Synopsis: There
is now a large segment of the industry that is beginning to experience
the
end of the upward
cycle.
"Hottest U.S. Hotel Markets"
-Mark V. Lomanno, Hotel & Motel Management,
October 21, 1996
Synopsis: Top
MSA's in which hotels offer affordable facilities, are good neighbors in
the
market area,
and provide income incentives for owners, (but not necessarily hot new
development
markets).
"Coasting Along" (Trends & Statistics)
-Mark V. Lomanno, Hotel & Motel Management,
October, 21, 1996
Synopsis: Industry
performance indications vary by region of the country... coastal areas
posting better
results in 1996.
"Supply, Demand, and the Midmarket" (Segment Report)
-Chuck Ross, Lodging, September, 1996
Synopsis: Revenue
growth in mid-price hotels is up, expenses are down and... supply is
up.
"Dividing the Pie" (Trends & Statistics)
- Mark V. Lomanno, Hotel & Motel Management,
August 12, 1996
Synopsis: A
current look at where we are now in the U.S. lodging industry.
"Boom Year: Maneuvering In A Seller's Market"
-Randell Smith, Business Travel News, August
5, 1996
Synopsis: Strategies
for corporate travel planners in the face of rising room rates.
"Technology Forces Many Physical Room Enhancements"
-Randell Smith, National Real Estate Investor,
August, 1996
Synopsis: Hotels
that will be constructed in the future must contain the facilities and
space to accommodate
advances in information technology.
"Economy Stalls" (Segment Report)
-Chuck Ross, Lodging, May, 1996
Synopsis: Growth
in the Economy/Budget segment was not as strong as projected in
1995.
"Slow Growth Ahead" (Segment Report)
-Chuck Ross, Lodging, April, 1996
Synopsis: Luxury
segment results were strong in 1995, but a slower demand growth and
shifting seasonal
patterns bear watching in '96.
"Resorts: A Year of Moderate Growth" (Segment Report)
-Chuck Ross, Lodging, March, 1996
Synopsis: 1996
will be a year of moderating demand growth and increasing supply growth.
Occupancies
are expected to plateau, but average room rates should continue their
ascent.
"Don't Shoot the Messenger--Forecasting Lodging Performance"
-Randell A. Smith and John D. Lesure, Cornell
Hotel and Restaurant Administration Quarterly,
February, 1996.
Synopsis: Forecasts
have valid uses, especially in the short term, but no one should bet
the ranch (or
the hotel) on long-term predictions... also includes "Why Forecasts Vary".
